Hosting a successful open house can be a huge asset to your aesthetic clinic or med spa. If done correctly, a great open house or special event can boost sales, launch new products, and garner client loyalty. Below, we go into detail about how hosting an event can help your clinic, what to do to ensure your open house is profitable, and which mistakes to avoid. Here’s how to host an amazing open house for your clinic.
First and foremost, hosting an open house helps you to build a relationship with your clients, and when it comes to the competitive aesthetics industry, relationships are everything. Interacting with patients in person and making them feel special is a must if you want to gain their preference. Of course, open houses can also garner new business, especially if you welcome your guests to bring a plus one—or ten. Additionally, you should use the event to market new treatments, offer specials on existing services, and encourage clients to book future appointments.
Special events are ideal, as long as they convert into a high ROI for your clinic afterward. Otherwise, they can quickly turn into a waste of time, money, and resources. Here are some tips to make sure your open house inspires clients to give you their business long after the champagne is gone.
If you’ve asked your patients to give you their time, make sure you’re offering them something in turn: memories! In addition to marketing your treatments, the event needs to feel like a party. Good food, drinks, and music are de rigeur, so you’ll need to get creative to make the event extra memorable. Live music, photo booths, quick treatments, food trucks, a dance act—your imagination is the limit.
While it’s tempting to use the opportunity to market all of your clinic’s offerings at once, choose a theme for the night instead. This will work to your advantage for two reasons. First, highlighting one type of treatment, such as body slimming, will be more efficient in the planning stages. Second, being vague about what you’re offering will attract fewer clients, and will attract a less interested audience. By getting specific, you know that the people who show up to the party are already highly valuable leads for that one group of treatments.
While you’re planning your open house, ask yourself what incentive guests have to show up. Everyone loves something for free. Giveaways, goody bags, and door prizes are powerful incentives, and don’t have to come out of pocket if you’re able to source gifts from sponsors or reps who stock their products at your clinic. A special pricing menu on future treatments with discounts for your guests is also a great way to offer value.
Showing off what your clinic can do for your clients is what an open house is all about. You got them in the door, so the hard work is done. Now, use a portion of the event to demo new technologies, launch a new type of treatment, or educate prospective patients on your services. Doing quick, personalized recommendations is a great way to inspire them to book an appointment before they leave.
Remember that your open house is about creating leads. Keep a list at the entrance to record the names, emails, and phone numbers of attendees. Follow up before they’ve moved on to other things, ideally within a few days. Show your gratitude for their attendance by keeping them notified of new products, specials, packages, or value add-ons for their next visit.
Frequency and consistency are important when it comes to marketing an open house at your clinic. Make sure you start early enough to allow for your guests to save the date by promoting the event at least six weeks beforehand. We follow this advice ourselves, announcing our attendance at trade shows throughout the year on all of our social media channels. Sending out an email to your contact list, buying ads on social media, and using in-clinic marketing materials are all good methods as well, and personalized invitations in the mail are an especially elegant touch.
As always, giving your clients the most advanced and proven technologies on the market for their treatment is the best thing you can do for your business, and their satisfaction. Here is a selection of the most popular Venus Concept devices to showcase at your next open house.
Venus Concept’s comprehensive solution for fat reduction is enhanced with various features to enhance patient comfort. Backed by clinically validated effectiveness, Venus Bliss™ provides non-invasive lipolysis of the abdomen and flanks with no per-treatment usage fees for you as the provider, and no downtime for your patients. With the increasing demand for non-invasive fat reduction treatments, Venus Bliss™ helps you to grow your practice by offering patients the most innovative technology that is clinically proven to meet their aesthetic needs.
A versatile, multi-treatment platform that’s adaptable, easy to use, and offers the most sought-after aesthetic procedures to patients, Venus Versa™ maximizes your return on investment in several ways. Venus Versa™ performs the most in-demand aesthetic procedures popular with patients today. With one workstation, you can carry out non-invasive treatments such as photorejuvenation/photofacial, acne treatment, hair removal, skin resurfacing, body contouring, cellulite reduction, skin tightening, and wrinkle reduction. The versatility of the device allows you to start with a few offerings and upgrade as your business continues to grow through the addition of new applicators which expand the variety of treatments your clinic can perform.
Modern hair transplantation science has undergone major advances in adopting the latest technologies and techniques to restore hair safely and effectively. ARTAS® iX makes hair restoration procedures swift and seamless, using Artificial Intelligence (AI) to design the ideal extraction and placement of the hair follicles. The device’s precision and speed work to protect existing hair and maintains a natural appearance for the newly implanted hair. The innovative system leverages state-of-the-art technology to enable accurate and efficient harvesting, recipient site-making, and implantation functionality in one device, using image-guided robotics for precise and repeatable follicular unit dissection. By automating the hair restoration technique of Follicular Unit Extraction (FUE) using Artificial Intelligence (AI), ARTAS® iX features the most cutting-edge technology aimed at achieving the most precise, natural-looking results while making the patient feel as comfortable as possible.
Using NanoFractional Radio Frequency (RF) with SmartScan™ technology, Venus Viva™ MD is a fractional skin resurfacing system that allows complete control of ablation and coagulation for enhanced efficacy in resolving mild to severe skin damage. Because it is highly customizable, Venus Viva™ MD allows you to treat more patients and free up clinic space by replacing all other skin resurfacing devices with one lightweight, tabletop device. The treatments effectively reduce common skin concerns such as acne and other scars, striae, rosacea, dyschromia, deep wrinkles, enlarged pores, and uneven skin texture and pigmentation. To make skin resurfacing safe for all skin types, energy is distributed through a small footprint per pin (160 x 38 µm2) using SmartScan™ technology for uniform and safe energy delivery.
As a global leader in medical aesthetics, Venus Concept has many proprietary and proven technologies that work to offer safe and effective non-invasive treatments. We’re here to help you equip your clinic for your next open house. Speak to one of our experts today!