You’ve chosen a convenient location in a
As we’ve mentioned before, prospective patients can form their first impression of your clinic and even your professional abilities in less than one second. You need to impress them even before they step inside your door, meaning curb appeal matters.
When we discuss curb appeal, we’re referring to how your clinic physically appears on the outside. Depending on your target demographic and your ideal patient, the aesthetic of the outside of your clinic will vary, though some rules will stay the same. Consider the following list of tips to ensure cleanliness and a welcoming entryway for both prospective and returning patients:
Appoint an employee to regularly check the entrance and sidewalk outside your clinic’s doors for garbage, debris, excess dirt, leaves, or snow that should be picked up or cleared away.
Most aesthetics patients rely heavily on subtle cues that speak to your abilities and value proposition as a treatment provider, as they may not have enough information to evaluate your actual skills. Considering this, maximize prospective patients’ by hiring a professional designer.
Professional design can be a very worthwhile, and quite possibly essential, investment. A designer will make sure your signage, colors, finishes, lighting, and furnishings are coherent and convey an impression that aligns with your objectives.
No matter if you seek the help of a professional designer, ensure the overall look of your office is reassuring, memorable, and pleasant, leaving a positive first impression on prospective patients and boosting conversions.
For more information and insider tips on how to turn prospects into paying patients, download our eBook, “Mastering the Art of the Aesthetic Consult,” today!