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Venus Concept is a leader in the global medical and aesthetic device market, pairing best-in-class technology with the first and only true subscription model in the industry.
No matter where you are in the world, spring always feels long awaited. It’s a time of renewal and it means that summer is not too far away. As an aesthetics clinic, it is extremely important to understand your patients’ needs during this time of year in order to better market your services and cater to your patients’ needs. Once you’ve evaluated your target market and determined the most effective way to reach them, you’ll be ready to make the most of your marketing dollars by implementing these four summer marketing ideas to help bring more traffic into your medical aesthetics practice.
Summer is a time where many local businesses are buzzing. Consider using this opportunity to build a mutually beneficial relationship with other merchants around your area in order to bring in more customers. Find a business that has a similar target market and positioning as yours. It could be a hair salon, a gym, or even a restaurant. Work with the partner to develop a cross-promotional program—it can involve anything from loyalty rewards and discounts to simply placing brochures at each other’s front desks. Consumers who are already visiting businesses near your location are more likely to become a customer at other nearby businesses, so having this very targeted offline method at your disposal is useful, not to mention that it wouldn’t cost a whole lot to do.
Summer is a time when many people head outdoors to attend fun community events and street festivals. Consider partnering with one of these events and hosting a booth to talk about your service offerings and to generate some buzz around your aesthetics practice. (Just make sure that the event you choose matches your target demographic.) Try to include some sort of fun activity or incentive on site to draw visitors to your booth, such as a game of ring toss with gift cards as prizes or “spin the wheel” to win complimentary treatments.
As more consumers search summer-related terms on Google, your practice has a great opportunity to appeal to this audience of potential patients by ensuring your website displays at the top of the search results as a sponsored ad—using Google Ads can help with this. When producing content for your ads, focus on popular keywords that are seasonally related. If you are already promoting your business with Google Ads, you can tailor your existing ads to fit queries that patients are searching for during the summer season. A few easy places to start could be laser hair removal, bikini laser hair removal, body contouring, or cellulite reduction—these are all keywords for treatments that tend to gain popularity in the summer as the focus shifts to body-related concerns.
Consider conducting an email marketing campaign for your current customers with some sort of exclusive offer that they can use to refer more business to your aesthetics practice. For example, if budgets permit, consider sending out an exclusive promotion where current customers can bring a friend and get the same two treatments for the price of one, or host a “Bring a Friend Day” and treat both parties to additional incentives and the VIP treatment. These ideas are great for generating patient loyalty and can act as a trial to convert aesthetic newbies and skeptics. Keep in mind that these tips will also help to build a strong referral program.
There are so many things you can do this summer to bring more traffic to your practice and to generate more excitement around your business. The first step is to get your clinic in the summer mood and focus on promoting the treatments that patients want most for the season. For Venus Concept customers, you can easily get started now using our selection of brand new treatment-specific, summer-themed ads, available in both digital and print-ready formats. The ads are ready to download for free here. Not a Venus Concept customer yet? Click the button below to learn more about how you can get in on these exclusive marketing assets.
For more information call: (888) 907-0115 // info@venusconcept.com // 235 Yorkland Blvd., Suite 900, Toronto, ON, M2J 4Y8 Canada
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Venus Bliss™ is licensed by Health Canada for non-invasive lipolysis of the abdomen and flanks in individuals with a Body Mass Index (BMI) of 30 or less, with the diode laser applicators. The (MP)2 applicator is licensed by Health Canada for temporary increase of skin tightening, temporary circumferential reduction, and temporary cellulite reduction.
Venus Versa™ is licensed by Health Canada as a multi-application device intended to be used in aesthetic and cosmetic procedures. The SR515 and SR580 applicators are licensed by Health Canada for the treatment of benign pigmented epidermal and cutaneous lesions and treatment of benign cutaneous vascular lesions. The HR650/HR650XL and HR690/HR690XL applicators are licensed by Health Canada for the removal of unwanted hair and to effect stable long-term or permanent hair reduction for Fitzpatrick skin types I-IV. The AC Dual applicator is licensed by Health Canada for the treatment of acne vulgaris. The DiamondPolar™ applicator is licensed by Health Canada for non-invasive treatment of moderate to severe facial wrinkles and rhytides on females with Fitzpatrick skin types I-IV. The OctiPolar™ applicator on the Venus Versa™ system is licensed by Health Canada for temporary body contouring via skin tightening, circumferential reduction, and cellulite reduction. The NanoFractional RF™ (Viva) applicator is licensed by Health Canada for dermatological procedures requiring ablation and resurfacing of the skin.
NeoGraft® is licensed by Health Canada with indication for use in suction-assisted follicular extraction and re-implantation. It is an auto-graft system and can be used on both male and female patients.
ARTAS iX™ is licensed by Health Canada with indication for use for harvesting hair follicles from the scalp in men diagnosed with androgenic alopecia (male pattern hair loss) who have black or brown straight hair. ARTAS iX™ is intended to assist physicians in identifying and extracting hair follicular units from the scalp during hair transplantation; creating recipient sites; and implanting harvested hair follicles.
Venus Legacy™ is licensed by Health Canada for the temporary increase of skin tightening, temporary circumferential reduction, temporary cellulite reduction, and temporary wrinkle reduction.
Venus Velocity™ is licensed by Health Canada for hair removal, permanent hair reduction (defined as the long-term stable reduction in the number of hairs re-growing when measured at 6, 9 and 12 months after the completion of a treatment regimen), and the treatment of pseudofolliculitis barbae for all Fitzpatrick skin types.
The Venus Viva™ is licensed by Health Canada as a non-invasive medical aesthetic device, intended for use in dermatologic and general surgical procedures requiring ablation and resurfacing of the skin, using the Viva™/Viva™ MD applicator, and reduction in the appearance of wrinkle and rhytides in Fitzpatrick skin types I - IV using the DiamondPolar™ applicator.
Venus Epileve™ is licensed by Health Canada for hair removal, permanent hair reduction (defined as the long-term stable reduction in the number of hairs re-growing when measured at 6, 9 and 12 months after the completion of a treatment regimen), and the treatment of pseudofolliculitis barbae for all Fitzpatrick skin types.
Venus Freeze Plus™ is licensed by Health Canada for temporary skin tightening, and temporary reduction in the appearance of cellulite on the abdomen and flanks, using the DiamondPolar™ and OctiPolar™ applicators.
Venus Heal™ is licensed by Health Canada and can be used for the treatment of both acute and chronic disorders of the musculoskeletal system, such as muscle spasms, back pain, and soft tissue injuries, and results in effects such as pain relief, myorelaxation, increase of local blood circulation, and edema reduction.
Venus Glow™ provides a dermal rejuvenation treatment that works to open up and deep-clean pores. Venus Concept is the exclusive distributor for Venus Glow™.
Venus Skin™ is a skin care line of various lotions and creams intended to improve different aspects of skin appearance, skin serums, and skin nourishment solutions.
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