5 Ways to Promote Your Aesthetic Services Better

In the aesthetics industry, everything you do is an opportunity to expand your audience and bring your services to more aesthetic patients. If you’re ready to grow your client base and build strong connections with new customers, get started on offering smart promotions by implementing these easy brand-building tips.

Promote Treatments with Results

Your services define your practice, so promote your services first. Demystify procedures and sell them based on their results in all of your material. Bundles based on results can be a great way to connect with your audience. Take note of popular treatments and options offering minimal downtime that work well together.

Cultivate Organic Client Connections

Satisfied customers can be ambassadors for your practice, and exceptional results can be statements for your work. Create a promotion that rewards existing customers to refer your services. Consider providing consultation discounts for referred clientele, or offer complementary rewards, like gift cards for a spa session or massage therapist, for customers who refer three or more prospects.

Focus Your Marketing Efforts

Even the most advanced devices and exciting procedures won’t attract everyone. Focusing on your ideal target market will yield greater rewards. Identify who your patients are and who approaches your practice organically, and offer them more in the way of rewards and marketing. Tracking engagement will help you spot opportunities to improve and streamline.

Boost Your Branding Opportunities

Your website is often prospective patients’ first impression of your practice, so it’s important to make optimal use of everything that the web has to offer. Including videos and images can help bring patient stories and treatment information to life online. As well, leveraging online reviews is very important in medical aesthetics, so encourage happy patients to leave positive reviews.

Offer Convenient Consultations

Patient consultations are essential opportunities to develop a relationship with potential new customers. Try to schedule them for periods where they won’t cut into treatment appointment time—that way, you can use these typical “down” periods for your business to stimulate new traffic through consultations.

Growing your business requires promoting services strategically, understanding your ideal market, and staying flexible so you can seize opportunities as they arrive.

Download our exclusive report, “The Essential Guide to Promoting Your Aesthetic Services,” for expanded marketing insights and practice enhancement tips.

Practice Enhancement Tips

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Venus Bliss™ is licensed by Health Canada for non-invasive lipolysis of the abdomen and flanks in individuals with a Body Mass Index (BMI) of 30 or less, with the diode laser applicators. The (MP)² applicator is licensed by Health Canada for temporary increase of skin tightening, temporary circumferential reduction, and temporary cellulite reduction.

Venus Versa™ is licensed by Health Canada as a multi-application device intended to be used in aesthetic and cosmetic procedures. The SR515 and SR580 applicators are licensed by Health Canada for the treatment of benign pigmented epidermal and cutaneous lesions and treatment of benign cutaneous vascular lesions. The HR650/HR650XL and HR690/HR690XL applicators are licensed by Health Canada for the removal of unwanted hair and to effect stable long-term or permanent hair reduction for Fitzpatrick skin types I-IV. The AC Dual applicator is licensed by Health Canada for the treatment of acne vulgaris. The DiamondPolar™ applicator is licensed by Health Canada for non-invasive treatment of moderate to severe facial wrinkles and rhytides on females with Fitzpatrick skin types I-IV. The OctiPolar™ applicator on the Venus Versa™ system is licensed by Health Canada for temporary body contouring via skin tightening, circumferential reduction, and cellulite reduction. The NanoFractional RF™ (Viva) applicator is licensed by Health Canada for dermatological procedures requiring ablation and resurfacing of the skin.

NeoGraft^® is licensed by Health Canada with indication for use in suction-assisted follicular extraction and re-implantation. It is an auto-graft system and can be used on both male and female patients.

ARTAS iX™ is licensed by Health Canada with indication for use for harvesting hair follicles from the scalp in men diagnosed with androgenic alopecia (male pattern hair loss) who have black or brown straight hair. ARTAS iX™ is intended to assist physicians in identifying and extracting hair follicular units from the scalp during hair transplantation; creating recipient sites; and implanting harvested hair follicles.

Venus Legacy™ is licensed by Health Canada for the temporary increase of skin tightening, temporary circumferential reduction, temporary cellulite reduction, and temporary wrinkle reduction.

Venus Velocity™ is licensed by Health Canada for hair removal, permanent hair reduction (defined as the long-term stable reduction in the number of hairs re-growing when measured at 6, 9 and 12 months after the completion of a treatment regimen), and the treatment of pseudofolliculitis barbae for all Fitzpatrick skin types.

The Venus Viva™ is licensed by Health Canada as a non-invasive medical aesthetic device, intended for use in dermatologic and general surgical procedures requiring ablation and resurfacing of the skin, using the Viva™/Viva™ MD applicator, and reduction in the appearance of wrinkle and rhytides in Fitzpatrick skin types I - IV using the DiamondPolar™ applicator.

Venus Epileve™ is licensed by Health Canada for hair removal, permanent hair reduction (defined as the long-term stable reduction in the number of hairs re-growing when measured at 6, 9 and 12 months after the completion of a treatment regimen), and the treatment of pseudofolliculitis barbae for all Fitzpatrick skin types.

Venus Freeze Plus™ is licensed by Health Canada for temporary skin tightening, and temporary reduction in the appearance of cellulite on the abdomen and flanks, using the DiamondPolar™ and OctiPolar™ applicators.

Venus Heal™ is licensed by Health Canada and can be used for the treatment of both acute and chronic disorders of the musculoskeletal system, such as muscle spasms, back pain, and soft tissue injuries, and results in effects such as pain relief, myorelaxation, increase of local blood circulation, and edema reduction.

Venus Glow™ provides a dermal rejuvenation treatment that works to open up and deep-clean pores. Venus Concept is the exclusive distributor for Venus Glow™.

Venus Skin™ is a skin care line of various lotions and creams intended to improve different aspects of skin appearance, skin serums, and skin nourishment solutions.

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