Cost-Saving Tips For Aesthetic Clinics And Med Spas

When it comes to increasing profits for your medical aesthetic clinic, you have two options: Earn more money—perhaps by seeing more patients or charging more for services—or reduce your operating expenses. Although practice owners need to focus on building patient demand,lowering costs should not be underestimated as a business strategy. Taking a good look at your expenditures can help boost the bottom line and allow for more investment opportunities that can help your practice grow.

While every med spa is unique, many can benefit from strategies such as the following:

1. Hire Thoughtfully

Your staff has a tremendous impact on your patients’ overall experience, client retention, and your reputation. That means the hiring process should never be rushed. Take time to make sure that a candidate can be an asset to your organization, not only in terms of his or her ability, but in attitude and work ethic as well. A bad hiring decision could hurt your practice and cost you money in the long run. Choosing people who are invested in the happiness of your patrons and the success of your business can help avoid wasting time and money.

2. Focus on Digital Advertising Over Print

Print advertising is expensive and may not offer the return on investment (ROI), that digital methods can. Online marketing materials often make more financial sense, especially when prospective patients can access information from your website. You can also include links in email blasts and social media posts, without blowing money on printing or paper. If you are spending on print ads, say in magazines or newspapers, consider switching to digital advertising.

3. Spend Wisely on Supplies

Supplies such as table paper, syringes, cleaning products and office staples may not break the bank, but they present an opportunity to cut costs. If you have been using the same supplier for years, you may not be getting the best prices available. Check your annual supply costs and determine whether it’s worth switching providers or purchasing certain items in bulk. Even small savings in the present can make a difference over the course of months or years.

4. Look for Ways to Save Time — and Money

Time is money, so have you considered possible ways to streamline frequently performed tasks? For example, how much time does your front desk staff spend reminding patients about upcoming appointments? If patients can use an application that contacts them via text or email, you might be able to free your team for other work. Giving people the ability to make appointments online is another way to save time, which can then be used for other responsibilities such as maintaining social media accounts or connecting with patrons.

5. Cut Costs With Venus Concept’s Subscription Model

Another way to lower your operating costs is by participating in Venus Concept’s industry-unique subscription model. When you purchase a device from Venus Concept, you gain access to the latest technology, marketing support, and practice enhancement program. Plus, you can take advantage of our ongoing education, comprehensive warranty coverage, easy upgrade process, and professionally designed digital and print marketing assets. To learn more about how a Venus Concept partnership can help you reduce costs and boost profitability, contact one of our experts today.

Reducing expenses at your medical aesthetics practice can boost overall profitability and create new investment opportunities. Read our cost-saving tips here.

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Venus Bliss™ is licensed by Health Canada for non-invasive lipolysis of the abdomen and flanks in individuals with a Body Mass Index (BMI) of 30 or less, with the diode laser applicators. The (MP)² applicator is licensed by Health Canada for temporary increase of skin tightening, temporary circumferential reduction, and temporary cellulite reduction.

Venus Versa™ is licensed by Health Canada as a multi-application device intended to be used in aesthetic and cosmetic procedures. The SR515 and SR580 applicators are licensed by Health Canada for the treatment of benign pigmented epidermal and cutaneous lesions and treatment of benign cutaneous vascular lesions. The HR650/HR650XL and HR690/HR690XL applicators are licensed by Health Canada for the removal of unwanted hair and to effect stable long-term or permanent hair reduction for Fitzpatrick skin types I-IV. The AC Dual applicator is licensed by Health Canada for the treatment of acne vulgaris. The DiamondPolar™ applicator is licensed by Health Canada for non-invasive treatment of moderate to severe facial wrinkles and rhytides on females with Fitzpatrick skin types I-IV. The OctiPolar™ applicator on the Venus Versa™ system is licensed by Health Canada for temporary body contouring via skin tightening, circumferential reduction, and cellulite reduction. The NanoFractional RF™ (Viva) applicator is licensed by Health Canada for dermatological procedures requiring ablation and resurfacing of the skin.

NeoGraft^® is licensed by Health Canada with indication for use in suction-assisted follicular extraction and re-implantation. It is an auto-graft system and can be used on both male and female patients.

ARTAS iX™ is licensed by Health Canada with indication for use for harvesting hair follicles from the scalp in men diagnosed with androgenic alopecia (male pattern hair loss) who have black or brown straight hair. ARTAS iX™ is intended to assist physicians in identifying and extracting hair follicular units from the scalp during hair transplantation; creating recipient sites; and implanting harvested hair follicles.

Venus Legacy™ is licensed by Health Canada for the temporary increase of skin tightening, temporary circumferential reduction, temporary cellulite reduction, and temporary wrinkle reduction.

Venus Velocity™ is licensed by Health Canada for hair removal, permanent hair reduction (defined as the long-term stable reduction in the number of hairs re-growing when measured at 6, 9 and 12 months after the completion of a treatment regimen), and the treatment of pseudofolliculitis barbae for all Fitzpatrick skin types.

The Venus Viva™ is licensed by Health Canada as a non-invasive medical aesthetic device, intended for use in dermatologic and general surgical procedures requiring ablation and resurfacing of the skin, using the Viva™/Viva™ MD applicator, and reduction in the appearance of wrinkle and rhytides in Fitzpatrick skin types I - IV using the DiamondPolar™ applicator.

Venus Epileve™ is licensed by Health Canada for hair removal, permanent hair reduction (defined as the long-term stable reduction in the number of hairs re-growing when measured at 6, 9 and 12 months after the completion of a treatment regimen), and the treatment of pseudofolliculitis barbae for all Fitzpatrick skin types.

Venus Freeze Plus™ is licensed by Health Canada for temporary skin tightening, and temporary reduction in the appearance of cellulite on the abdomen and flanks, using the DiamondPolar™ and OctiPolar™ applicators.

Venus Heal™ is licensed by Health Canada and can be used for the treatment of both acute and chronic disorders of the musculoskeletal system, such as muscle spasms, back pain, and soft tissue injuries, and results in effects such as pain relief, myorelaxation, increase of local blood circulation, and edema reduction.

Venus Glow™ provides a dermal rejuvenation treatment that works to open up and deep-clean pores. Venus Concept is the exclusive distributor for Venus Glow™.

Venus Skin™ is a skin care line of various lotions and creams intended to improve different aspects of skin appearance, skin serums, and skin nourishment solutions.

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