Give Back to Grow Your Business

More than anything else, your clinic’s success depends on its reputation. Building a strong reputation means providing a great customer experience, but it also means being seen as a valuable contributor to society. For that reason, philanthropy has become a major component of doing business, especially if you want to stand out from the competition. Giving back to your local community can make your practice more successful in multiple ways by helping you stand out, build relationships, and strengthen your team. As the holiday season approaches, there’s no better time to give back, as more people than ever could benefit from your clinic’s goodwill. Here are some tips on how to give back and grow your business as a result.

Benefits of Giving Back for Med Spas

Giving back to the community can have many benefits, including:

Raising awareness of your brand while contributing to an important cause
Engaging with the local community and potentially tapping into a local customer base
Building goodwill in the community where you do business
Promoting positive values for your staff and providing opportunities for team-building
Receiving media/press coverage during charity events and drives
Showing your clinic in a positive light, both in the community and online

Great Ideas for Giving Back to Your Community

Here are a few simple ways to get involved in philanthropic efforts:

Organize a charity benefit day at your salon or spa. One of the easiest ways to give back is simply to choose a local charity and pledge to donate a percentage of your service fees during the selected day. Promote it on social media to encourage clients to make a booking for that day. You can also collect and match donations made online for those who want to contribute but may not be able to come to the clinic that day.

Feed the hungry. You can brighten someone’s day by giving them a good meal. Choose a day when you and your staff can volunteer to help out at a local soup kitchen. Don’t worry, you won’t have to cook the meals (unless you want to!). You can help out by serving, setting up tables, preparing food, and cleaning up after the meal. Make sure to capture it with a few photos to share on social media, and encourage your followers to donate to the organization to keep the goodwill going.

Adopt a family. The holidays are approaching, but not everyone can afford to put presents under the tree. Instead of your usual Secret Santa, why not ask your staff to pitch in $15 each and adopt a family in need? You can either make a cash donation or buy presents like clothing and shoes in the appropriate sizes, school supplies or toys and games which can be distributed by your local gift drive.

Take it online. You can automate giving back on your website by adding a donation button on your homepage for a local organization you want to support. Alternatively, ask each member of your team to choose a cause they believe in and feature donation buttons to each one alongside staff bios, where employees can talk about their favorite charities and why they donate there.

Host a raffle or giveaway. Conducting an online giveaway is a quick way to make a big impact, both for your marketing and for your chosen charity. Pick a prize, like a treatment or basket of products, and let people enter the draw online or in-clinic with a donation to the charity you’ve chosen.

Sponsor a local charity event. Most communities have annual runs or other events that champion causes like helping cancer patients or children in need, and they’re always looking for sponsors. This way, not only can you support a great cause, but your clinic’s brand will be on all the posters, pamphlets, and marketing material for the event.

Mentor a student. One way you can make a difference on a more personal scale is to mentor a student in your industry who needs financial assistance. You can either partner with an institution or manage a scholarship through your practice. Either way, this is an incredible way to change someone’s life for the better.

Provide free services at a local retirement home. Seniors are often on modest fixed incomes and can’t afford aesthetic treatments, or perhaps lack the mobility to make the trip to a clinic. Brighten their day by visiting a local home with some of your team to provide complementary services on-site. Again, this makes for a great photo op to share on social media after!

Giving back to your community almost always pays off with amazing, unexpected dividends. We’re excited to see how you make an impact this holiday season, so make sure to tag us on social media when you step out to make a difference!

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Venus Bliss™ is licensed by Health Canada for non-invasive lipolysis of the abdomen and flanks in individuals with a Body Mass Index (BMI) of 30 or less, with the diode laser applicators. The (MP)² applicator is licensed by Health Canada for temporary increase of skin tightening, temporary circumferential reduction, and temporary cellulite reduction.

Venus Versa™ is licensed by Health Canada as a multi-application device intended to be used in aesthetic and cosmetic procedures. The SR515 and SR580 applicators are licensed by Health Canada for the treatment of benign pigmented epidermal and cutaneous lesions and treatment of benign cutaneous vascular lesions. The HR650/HR650XL and HR690/HR690XL applicators are licensed by Health Canada for the removal of unwanted hair and to effect stable long-term or permanent hair reduction for Fitzpatrick skin types I-IV. The AC Dual applicator is licensed by Health Canada for the treatment of acne vulgaris. The DiamondPolar™ applicator is licensed by Health Canada for non-invasive treatment of moderate to severe facial wrinkles and rhytides on females with Fitzpatrick skin types I-IV. The OctiPolar™ applicator on the Venus Versa™ system is licensed by Health Canada for temporary body contouring via skin tightening, circumferential reduction, and cellulite reduction. The NanoFractional RF™ (Viva) applicator is licensed by Health Canada for dermatological procedures requiring ablation and resurfacing of the skin.

NeoGraft^® is licensed by Health Canada with indication for use in suction-assisted follicular extraction and re-implantation. It is an auto-graft system and can be used on both male and female patients.

ARTAS iX™ is licensed by Health Canada with indication for use for harvesting hair follicles from the scalp in men diagnosed with androgenic alopecia (male pattern hair loss) who have black or brown straight hair. ARTAS iX™ is intended to assist physicians in identifying and extracting hair follicular units from the scalp during hair transplantation; creating recipient sites; and implanting harvested hair follicles.

Venus Legacy™ is licensed by Health Canada for the temporary increase of skin tightening, temporary circumferential reduction, temporary cellulite reduction, and temporary wrinkle reduction.

Venus Velocity™ is licensed by Health Canada for hair removal, permanent hair reduction (defined as the long-term stable reduction in the number of hairs re-growing when measured at 6, 9 and 12 months after the completion of a treatment regimen), and the treatment of pseudofolliculitis barbae for all Fitzpatrick skin types.

The Venus Viva™ is licensed by Health Canada as a non-invasive medical aesthetic device, intended for use in dermatologic and general surgical procedures requiring ablation and resurfacing of the skin, using the Viva™/Viva™ MD applicator, and reduction in the appearance of wrinkle and rhytides in Fitzpatrick skin types I - IV using the DiamondPolar™ applicator.

Venus Epileve™ is licensed by Health Canada for hair removal, permanent hair reduction (defined as the long-term stable reduction in the number of hairs re-growing when measured at 6, 9 and 12 months after the completion of a treatment regimen), and the treatment of pseudofolliculitis barbae for all Fitzpatrick skin types.

Venus Freeze Plus™ is licensed by Health Canada for temporary skin tightening, and temporary reduction in the appearance of cellulite on the abdomen and flanks, using the DiamondPolar™ and OctiPolar™ applicators.

Venus Heal™ is licensed by Health Canada and can be used for the treatment of both acute and chronic disorders of the musculoskeletal system, such as muscle spasms, back pain, and soft tissue injuries, and results in effects such as pain relief, myorelaxation, increase of local blood circulation, and edema reduction.

Venus Glow™ provides a dermal rejuvenation treatment that works to open up and deep-clean pores. Venus Concept is the exclusive distributor for Venus Glow™.

Venus Skin™ is a skin care line of various lotions and creams intended to improve different aspects of skin appearance, skin serums, and skin nourishment solutions.

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