Non-invasive fat reduction and body contouring treatments are in high demand right now. Every day, more men and women are seeking out non-invasive solutions that can deliver the results they want without the cost, pain, and downtime that are typically associated with surgery. According to the American Society of Aesthetic Plastic Surgeons, the number of non-invasive fat reduction procedures performed tripled between 2012 to 2017, and this growth shows no sign of slowing. The global non-invasive fat reduction market is expected to expand at a rate of over 16% and be valued at $1.6 billion by 2027.1
Venus Bliss™ harnesses the latest advances in medical aesthetic non-invasive lipolysis, using diode laser technology to target the adipose tissue beneath the skin to heat and destroy fat cells, leading to fat reduction of the abdomen and flanks. It’s also designed to address other in-demand body contouring needs, including skin tightening and cellulite reduction. Most of all, Venus Bliss™ gives clinics the ability to meet customer needs while maintaining a strong return on investment.
Below, we delve deeper into how one clinic grew its revenue and customer base by adding Venus Bliss™ treatments to its offerings.
Health Point Laser Clinic specializes in aesthetic treatments and cosmetic procedures for skin care, anti-aging, hair removal, and more. They offer a comprehensive suite of services to address a multitude of aesthetic concerns, including weight loss and body contouring. Their business model relies on ensuring a high treatment success rate and patient satisfaction by using only the latest in medical aesthetic technologies, which is why, when founder Scott Fader (BHK, CSCS) was looking for a device for non-surgical fat reduction and skin tightening, he chose Venus Bliss™—right in the middle of a pandemic. So far, the investment has paid off.
After thorough research and trying several other devices on the market, Fader chose Venus Bliss for its undeniable results—but also because he had patient care topmost in his mind. Other devices caused too much discomfort for his clients or reduced fat cells in a way that caused a “shark bite” effect or undesirable skin laxity. After any treatment, Fader wants his patients to say, “Wow,” and that’s what he got with Venus Bliss™.
Additionally, Fader was looking for a device with a transparent pricing model, and one that would give him a 4-6x return on his investment over time. He knew Venus Bliss™ could do this, because he’s no stranger to Venus Concept devices. He explains that after bringing Venus Viva™ into his practice, the device paid for itself in six months. Health Point Laser Clinic also has Venus Velocity™ and Venus Legacy™ devices. “As a clinic owner, you want to know that you’re spending your money on something good, and I honestly couldn’t be happier with this device.” He goes on to describe that its ease of use makes it a pleasant experience also for his staff, who have no problem doing six treatments in a day.
Health Point Laser Clinic has been applying the treatments primarily to the abdomen and flanks, however has had success treating excess fatty tissue on the arms and thighs as well. “People leave the clinic with a definitive tightening right after the treatment,” Fader says. “It’s actually noticeable.” He attributes their success partly to their selection strategy, making sure clients are good candidates for the treatment first. After that, it all comes down to the efficacy of the Bliss™ itself. “The large applicator size allows for fast treatments and both sides of the body to be done at once.”
In terms of marketing efforts, Health Point’s strategy is digital, focusing on email marketing, a robust social media presence, and online ads. Even though Kelowna isn’t a major urban center, with a population of just over 200,000, interest in Venus Bliss™ treatments is strong. Within four months they had sold over $87,000 worth of Slim & Smooth with Venus Bliss™ packages, and are now on track to break even on the device in less than a year. This case is not an anomaly; clinics with Venus Bliss™ all over North America are showing high usage, meaning the patient demand is there. That demand has been strong despite the pandemic, and going into 2021 Fader is confident their strong sales will continue to grow. “This is an industry that has been outpacing the economy every year.”
He also knows that with Venus Concept, he’s getting more than just a cutting-edge device. He’s getting a partner who is just as invested in his clinic’s success as he is, and one that stands by its products. “Venus Concept has the best warranties in the business. Most companies offer one-year warranties, but Venus Concept gives three years, no questions asked for repairs.”
Backed by clinically validated effectiveness, Venus Bliss™ is a comprehensive solution that allows you to deliver results for your patients with no per-treatment usage fees for you, the provider. With the increasing demand for non-invasive fat reduction treatments, Venus Bliss™ helps you to grow your practice by offering patients the most innovative technology that is clinically proven to meet their aesthetic needs. Contact us if you’d like to speak to one of our experts about how Venus Bliss™ can enhance your practice today, and in the future. Download the case study below!