How Multi-Treatment Platforms Can Help Your Aesthetics Clinic Grow

The American Society of Plastic Surgeons reported that in 2017, growth in the demand for non-invasive aesthetics treatments outpaced the demand for surgical treatments by nearly 8 to 1. With consumers appearing to lean more toward non-surgical procedures as their first choice, it’s only fitting to invest in this area, but which treatments should your aesthetics clinic offer? Guessing which specific trends might stick for years to come can be a difficult game to play, so why not invest in a multi-treatment platform that covers multiple in-demand procedures instead? Consider the following benefits to determine if this is the right choice for your aesthetics clinic.

Benefits of a Multi-Treatment Medical Aesthetics Device

Easily Adapt to Meet Consumers’ Changing Demands

Soft tissue fillers, chemical peels, laser hair removal, and microdermabrasion were among the most popular non-surgical aesthetics treatments in 2016. However, from 2016 to 2017, the top five non-surgical procedures that saw the greatest increase were micro-ablative skin resurfacing (99.5% increase), ablative skin resurfacing (29.2%), fat reduction (24.7%), chemical peels (15.9%), and skin tightening treatments (15.1%). So, while some non-surgical or minimally invasive treatment options appear to maintain their popularity, there are growing opportunities in a range of non-surgical treatments.

Opting for a multi-treatment aesthetics device offers the opportunity to easily pivot to meet consumers’ changing demands—you can simply update and refocus your marketing campaigns to better promote the treatments gaining in popularity without having to purchase any new equipment for your clinic. Without a multi-treatment device, this switch in marketing and service offerings would cost your clinic much more time and money. Adding ongoing aesthetics education to the mix for all of your treatment offerings can also help ensure your clinic is always a step ahead of competitors.

Offer Optimal Results with Complementary Uses

Investing in a multi-treatment platform, particularly one that supports complementary uses of energy-based procedures, can help to improve your clinical outcomes and show off your expertise with quality before-and-after photos. Consider TriBella™ treatments, exclusive to the Venus Versa™ multi-application platform. This treatment protocol allows providers to deliver a three-step facial rejuvenation treatment that simultaneously enhances skin’s tone, tightness, and texture. Each TriBella™ session utilizes different applicators with distinct modes of action to provide three consecutive treatments: photorejuvenation, anti-aging, and skin resurfacing. Clinics using Venus Versa™ may choose to offer the combined TriBella™ protocol or deliver each treatment separately, depending on the patient’s aesthetic goals.

Build Up Practice Service Offerings with Less Capital

A multi-treatment medical aesthetics device often requires various applicators for different types of treatments. For example, a device may require two different applicators to perform skin resurfacing and photorejuvenation treatments. While applicators will be an additional cost, it is much more manageable to scale or expand your clinic’s services by purchasing applicators rather than complete devices. As well, acquiring a multi-treatment platform via Venus Concept’s industry-unique subscription acquisition model can help by maintaining equal cost payments to better manage expenses as your clinic grows.

Make Better Use of Limited Office Space

Whether you’re spring cleaning your office or simply looking to upgrade the layout, space-saving devices can offer significant benefits for aesthetics clinics with a smaller square footage. Rather than accommodating several devices to fulfill your list of offered services in several rooms, a multi-treatment platform can allow for one treatment room, opening up further space for other endeavors that can assist with business growth. Consider using the extra space to provide more room for patient comfort to improve their experience, a staff relaxation room to raise team morale, or a dedicated space for before-and-after photos to improve your marketing materials. Regardless, an upgrade to a single, versatile multi-treatment system can offer benefits beyond offering the most in-demand services—it can enhance many other aspects of your medical aesthetics business as well.

To learn more about Venus Concept’s most versatile multi-application platform or how you can upgrade your Venus Versa™ to offer a broader range of services, contact an expert today.

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REGULATORY CLEARANCES [ More ]

Venus Bliss™ is licensed by Health Canada for non-invasive lipolysis of the abdomen and flanks in individuals with a Body Mass Index (BMI) of 30 or less, with the diode laser applicators. The (MP)² applicator is licensed by Health Canada for temporary increase of skin tightening, temporary circumferential reduction, and temporary cellulite reduction.

Venus Versa™ is licensed by Health Canada as a multi-application device intended to be used in aesthetic and cosmetic procedures. The SR515 and SR580 applicators are licensed by Health Canada for the treatment of benign pigmented epidermal and cutaneous lesions and treatment of benign cutaneous vascular lesions. The HR650/HR650XL and HR690/HR690XL applicators are licensed by Health Canada for the removal of unwanted hair and to effect stable long-term or permanent hair reduction for Fitzpatrick skin types I-IV. The AC Dual applicator is licensed by Health Canada for the treatment of acne vulgaris. The DiamondPolar™ applicator is licensed by Health Canada for non-invasive treatment of moderate to severe facial wrinkles and rhytides on females with Fitzpatrick skin types I-IV. The OctiPolar™ applicator on the Venus Versa™ system is licensed by Health Canada for temporary body contouring via skin tightening, circumferential reduction, and cellulite reduction. The NanoFractional RF™ (Viva) applicator is licensed by Health Canada for dermatological procedures requiring ablation and resurfacing of the skin.

NeoGraft^® is licensed by Health Canada with indication for use in suction-assisted follicular extraction and re-implantation. It is an auto-graft system and can be used on both male and female patients.

ARTAS iX™ is licensed by Health Canada with indication for use for harvesting hair follicles from the scalp in men diagnosed with androgenic alopecia (male pattern hair loss) who have black or brown straight hair. ARTAS iX™ is intended to assist physicians in identifying and extracting hair follicular units from the scalp during hair transplantation; creating recipient sites; and implanting harvested hair follicles.

Venus Legacy™ is licensed by Health Canada for the temporary increase of skin tightening, temporary circumferential reduction, temporary cellulite reduction, and temporary wrinkle reduction.

Venus Velocity™ is licensed by Health Canada for hair removal, permanent hair reduction (defined as the long-term stable reduction in the number of hairs re-growing when measured at 6, 9 and 12 months after the completion of a treatment regimen), and the treatment of pseudofolliculitis barbae for all Fitzpatrick skin types.

The Venus Viva™ is licensed by Health Canada as a non-invasive medical aesthetic device, intended for use in dermatologic and general surgical procedures requiring ablation and resurfacing of the skin, using the Viva™/Viva™ MD applicator, and reduction in the appearance of wrinkle and rhytides in Fitzpatrick skin types I - IV using the DiamondPolar™ applicator.

Venus Epileve™ is licensed by Health Canada for hair removal, permanent hair reduction (defined as the long-term stable reduction in the number of hairs re-growing when measured at 6, 9 and 12 months after the completion of a treatment regimen), and the treatment of pseudofolliculitis barbae for all Fitzpatrick skin types.

Venus Freeze Plus™ is licensed by Health Canada for temporary skin tightening, and temporary reduction in the appearance of cellulite on the abdomen and flanks, using the DiamondPolar™ and OctiPolar™ applicators.

Venus Heal™ is licensed by Health Canada and can be used for the treatment of both acute and chronic disorders of the musculoskeletal system, such as muscle spasms, back pain, and soft tissue injuries, and results in effects such as pain relief, myorelaxation, increase of local blood circulation, and edema reduction.

Venus Glow™ provides a dermal rejuvenation treatment that works to open up and deep-clean pores. Venus Concept is the exclusive distributor for Venus Glow™.

Venus Skin™ is a skin care line of various lotions and creams intended to improve different aspects of skin appearance, skin serums, and skin nourishment solutions.

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