How to Draw Patients into Your Medical Aesthetics Clinic

You’ve chosen a convenient location in a neighbourhood that your target patients often frequent, you’ve carved out your space online with a focused marketing plan, and you’ve spruced up your service offerings to better appeal to your ideal prospective patients. You may have seen an increase in booked consultations but conversions could still be better. What could be the issue? It may be your clinic’s curb appeal.

First Impressions Matter

As we’ve mentioned before, prospective patients can form their first impression of your clinic and even your professional abilities in less than one second. You need to impress them even before they step inside your door, meaning curb appeal matters.

A Curb Appeal Checklist for Keeping It Clean

When we discuss curb appeal, we’re referring to how your clinic physically appears on the outside. Depending on your target demographic and your ideal patient, the aesthetic of the outside of your clinic will vary, though some rules will stay the same. Consider the following list of tips to ensure cleanliness and a welcoming entryway for both prospective and returning patients:

Have your windows professionally cleaned on a regular basis. If you’re on a main street with a high volume of traffic, you may need to have them cleaned more often. Start by booking a professional cleaning once every other week and adjust as needed.
Consider adding seasonal greenery arrangements outside your door. If you’re concerned about your gardening skills, opt for low-maintenance plants or shrubs. Avoid planting fragrant flowers to ensure you’re not triggering a patient’s allergies.
Invest in proper signage that matches your clinic’s marketing aesthetics and exterior. Lighting should also be a consideration for any potential patients who may be passing by after clinic hours.

Appoint an employee to regularly check the entrance and sidewalk outside your clinic’s doors for garbage, debris, excess dirt, leaves, or snow that should be picked up or cleared away.

Maximize Patients’ First Impressions with a Professional Designer

Most aesthetics patients rely heavily on subtle cues that speak to your abilities and value proposition as a treatment provider, as they may not have enough information to evaluate your actual skills. Considering this, maximize prospective patients’ by hiring a professional designer.

Professional design can be a very worthwhile, and quite possibly essential, investment. A designer will make sure your signage, colors, finishes, lighting, and furnishings are coherent and convey an impression that aligns with your objectives.

No matter if you seek the help of a professional designer, ensure the overall look of your office is reassuring, memorable, and pleasant, leaving a positive first impression on prospective patients and boosting conversions.

For more information and insider tips on how to turn prospects into paying patients, download our eBook, “Mastering the Art of the Aesthetic Consult,” today!

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Venus Bliss™ is licensed by Health Canada for non-invasive lipolysis of the abdomen and flanks in individuals with a Body Mass Index (BMI) of 30 or less, with the diode laser applicators. The (MP)² applicator is licensed by Health Canada for temporary increase of skin tightening, temporary circumferential reduction, and temporary cellulite reduction.

Venus Versa™ is licensed by Health Canada as a multi-application device intended to be used in aesthetic and cosmetic procedures. The SR515 and SR580 applicators are licensed by Health Canada for the treatment of benign pigmented epidermal and cutaneous lesions and treatment of benign cutaneous vascular lesions. The HR650/HR650XL and HR690/HR690XL applicators are licensed by Health Canada for the removal of unwanted hair and to effect stable long-term or permanent hair reduction for Fitzpatrick skin types I-IV. The AC Dual applicator is licensed by Health Canada for the treatment of acne vulgaris. The DiamondPolar™ applicator is licensed by Health Canada for non-invasive treatment of moderate to severe facial wrinkles and rhytides on females with Fitzpatrick skin types I-IV. The OctiPolar™ applicator on the Venus Versa™ system is licensed by Health Canada for temporary body contouring via skin tightening, circumferential reduction, and cellulite reduction. The NanoFractional RF™ (Viva) applicator is licensed by Health Canada for dermatological procedures requiring ablation and resurfacing of the skin.

NeoGraft^® is licensed by Health Canada with indication for use in suction-assisted follicular extraction and re-implantation. It is an auto-graft system and can be used on both male and female patients.

ARTAS iX™ is licensed by Health Canada with indication for use for harvesting hair follicles from the scalp in men diagnosed with androgenic alopecia (male pattern hair loss) who have black or brown straight hair. ARTAS iX™ is intended to assist physicians in identifying and extracting hair follicular units from the scalp during hair transplantation; creating recipient sites; and implanting harvested hair follicles.

Venus Legacy™ is licensed by Health Canada for the temporary increase of skin tightening, temporary circumferential reduction, temporary cellulite reduction, and temporary wrinkle reduction.

Venus Velocity™ is licensed by Health Canada for hair removal, permanent hair reduction (defined as the long-term stable reduction in the number of hairs re-growing when measured at 6, 9 and 12 months after the completion of a treatment regimen), and the treatment of pseudofolliculitis barbae for all Fitzpatrick skin types.

The Venus Viva™ is licensed by Health Canada as a non-invasive medical aesthetic device, intended for use in dermatologic and general surgical procedures requiring ablation and resurfacing of the skin, using the Viva™/Viva™ MD applicator, and reduction in the appearance of wrinkle and rhytides in Fitzpatrick skin types I - IV using the DiamondPolar™ applicator.

Venus Epileve™ is licensed by Health Canada for hair removal, permanent hair reduction (defined as the long-term stable reduction in the number of hairs re-growing when measured at 6, 9 and 12 months after the completion of a treatment regimen), and the treatment of pseudofolliculitis barbae for all Fitzpatrick skin types.

Venus Freeze Plus™ is licensed by Health Canada for temporary skin tightening, and temporary reduction in the appearance of cellulite on the abdomen and flanks, using the DiamondPolar™ and OctiPolar™ applicators.

Venus Heal™ is licensed by Health Canada and can be used for the treatment of both acute and chronic disorders of the musculoskeletal system, such as muscle spasms, back pain, and soft tissue injuries, and results in effects such as pain relief, myorelaxation, increase of local blood circulation, and edema reduction.

Venus Glow™ provides a dermal rejuvenation treatment that works to open up and deep-clean pores. Venus Concept is the exclusive distributor for Venus Glow™.

Venus Skin™ is a skin care line of various lotions and creams intended to improve different aspects of skin appearance, skin serums, and skin nourishment solutions.

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