How to Get Your Clinic Ready for the Upcoming Holiday Season Rush

Most people want to look their best over the holidays, or they have some time off with which to pursue their aesthetic goals, making it a popular time for aesthetic treatments. For your clinic, the coming weeks offer ample opportunity for you to close the year strong and make record sales—as long as you play your cards right. Here’s how your med spa can make the most of the upcoming holiday season rush.

It’s the Giving Season

Your clinic can hone in on the giving spirit in a few different ways. First, this is the time of year to position your treatments as great gifts for those tricky people to buy for that seem to have everything—we all have one of those on our lists. There’s a treatment for every need and budget, or, to make it even easier, gift certificates are a great option. Another way to show your generosity is by gifting your longest or most loyal clientele with a gift card or free treatment to show your appreciation—and awaken their sense of reciprocity. Finally, don’t forget to get your staff something! Not only is it the right thing to do, but happy clinic staff goes a long way to making the customer experience more enjoyable.

Ramp Up Your Holiday Marketing Campaign

The holidays are a popular time for aesthetic treatments, and you can be sure your competition knows that. To avoid being overlooked, consider doing some paid marketing campaigns leading up to the season. Paid advertising offers the best ROI if you focus on local, so try a paid social media campaign with targeted location settings, and do the same for your paid search ads online. Additionally, start adding some festive flair to your posts with gift lists, your favorite egg nog recipe, or creative holiday decor suggestions.

Offer the Hottest Seasonal Treatments

While all aesthetic options continue to be popular throughout the holidays, it’s clear that body and face treatments take precedent. You may want to focus more on these as you plan out your seasonal advertising, focusing on fat reduction, body slimming, and skin tightening for the body, and skin resurfacing, photorejuvenation, and anti-aging treatments for the face. As always, the best marketing for these types of treatments is delivering the best results with the least amount of discomfort or downtime—which is precisely what Venus Concept devices are designed to do.

Spruce Up Your Retail Display

This is one way to capitalize on the holiday spending mood and to help your clients out with their seasonal shopping. Luxury skin care makes for an excellent gift, but you may also consider adding more items to your shelves this time of year, like scented candles, spa accessories, and more. Draw attention to your retail products by decorating your shelves for the season, since your regular clients might be used to glossing over what’s on offer.

Take It Into Next Year

January and February tend to be some of the slowest sales months for any business, but you can counter the trend by using the holidays to secure customer loyalty into the new year. Extend the patient lifecycle now by discussing your client’s aesthetic goals and making long-term plans, booking them for combo treatments, or offering discounts on treatment packages. This is also a great time to start a referral program if you haven’t already, encouraging current patients to refer friends and family to the clinic in exchange for loyalty points or a discount on their next treatment.

The holiday season can be stressful—but it doesn’t have to be! For business and marketing support, including advice on how to get the best ROI on your paid advertising this season, reach out to speak to one of our experts today.

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REGULATORY CLEARANCES [ More ]

Venus Bliss™ is licensed by Health Canada for non-invasive lipolysis of the abdomen and flanks in individuals with a Body Mass Index (BMI) of 30 or less, with the diode laser applicators. The (MP)² applicator is licensed by Health Canada for temporary increase of skin tightening, temporary circumferential reduction, and temporary cellulite reduction.

Venus Versa™ is licensed by Health Canada as a multi-application device intended to be used in aesthetic and cosmetic procedures. The SR515 and SR580 applicators are licensed by Health Canada for the treatment of benign pigmented epidermal and cutaneous lesions and treatment of benign cutaneous vascular lesions. The HR650/HR650XL and HR690/HR690XL applicators are licensed by Health Canada for the removal of unwanted hair and to effect stable long-term or permanent hair reduction for Fitzpatrick skin types I-IV. The AC Dual applicator is licensed by Health Canada for the treatment of acne vulgaris. The DiamondPolar™ applicator is licensed by Health Canada for non-invasive treatment of moderate to severe facial wrinkles and rhytides on females with Fitzpatrick skin types I-IV. The OctiPolar™ applicator on the Venus Versa™ system is licensed by Health Canada for temporary body contouring via skin tightening, circumferential reduction, and cellulite reduction. The NanoFractional RF™ (Viva) applicator is licensed by Health Canada for dermatological procedures requiring ablation and resurfacing of the skin.

NeoGraft^® is licensed by Health Canada with indication for use in suction-assisted follicular extraction and re-implantation. It is an auto-graft system and can be used on both male and female patients.

ARTAS iX™ is licensed by Health Canada with indication for use for harvesting hair follicles from the scalp in men diagnosed with androgenic alopecia (male pattern hair loss) who have black or brown straight hair. ARTAS iX™ is intended to assist physicians in identifying and extracting hair follicular units from the scalp during hair transplantation; creating recipient sites; and implanting harvested hair follicles.

Venus Legacy™ is licensed by Health Canada for the temporary increase of skin tightening, temporary circumferential reduction, temporary cellulite reduction, and temporary wrinkle reduction.

Venus Velocity™ is licensed by Health Canada for hair removal, permanent hair reduction (defined as the long-term stable reduction in the number of hairs re-growing when measured at 6, 9 and 12 months after the completion of a treatment regimen), and the treatment of pseudofolliculitis barbae for all Fitzpatrick skin types.

The Venus Viva™ is licensed by Health Canada as a non-invasive medical aesthetic device, intended for use in dermatologic and general surgical procedures requiring ablation and resurfacing of the skin, using the Viva™/Viva™ MD applicator, and reduction in the appearance of wrinkle and rhytides in Fitzpatrick skin types I - IV using the DiamondPolar™ applicator.

Venus Epileve™ is licensed by Health Canada for hair removal, permanent hair reduction (defined as the long-term stable reduction in the number of hairs re-growing when measured at 6, 9 and 12 months after the completion of a treatment regimen), and the treatment of pseudofolliculitis barbae for all Fitzpatrick skin types.

Venus Freeze Plus™ is licensed by Health Canada for temporary skin tightening, and temporary reduction in the appearance of cellulite on the abdomen and flanks, using the DiamondPolar™ and OctiPolar™ applicators.

Venus Heal™ is licensed by Health Canada and can be used for the treatment of both acute and chronic disorders of the musculoskeletal system, such as muscle spasms, back pain, and soft tissue injuries, and results in effects such as pain relief, myorelaxation, increase of local blood circulation, and edema reduction.

Venus Glow™ provides a dermal rejuvenation treatment that works to open up and deep-clean pores. Venus Concept is the exclusive distributor for Venus Glow™.

Venus Skin™ is a skin care line of various lotions and creams intended to improve different aspects of skin appearance, skin serums, and skin nourishment solutions.

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