How to Support Pride Month at Your Practice

June is Pride Month and you may be wondering how to take this opportunity to celebrate this occasion at your clinic and show your support as an ally to LGBTQ+ people everywhere. It’s also a good time to assess how welcoming your practice is to LGBTQ+ clients and staff year-round. Read on to learn more about what Pride Month means and how your aesthetic practice can participate in a fun and meaningful way.

What Is Pride Month and Why Is It Important?

All over the world, June is recognized as LGBTQ+ (Lesbian, Gay, Bisexual, Transgender, and Queer) Pride Month. The choice of date connotes an important event in Queer history — the Stonewall Uprising, a series of protests which lasted over the course of six days in Manhattan in June, 1969. The protests were organized by members of the gay community in response to the discrimination they faced from the NYPD, who frequently conducted unjustified raids on Greenwich Village, which had numerous outwardly-LGBTQ+ residents.

Today, through parades, workshops, parties, picnics, lectures, concerts, and more, Pride Month celebrates the progress that has been made since that date, while also serving to bring awareness to the ongoing discrimination the LGBTQ+ community faces. You don’t have to identify as LGBTQ+ to participate in Pride Month. It can, and should, be celebrated by everyone, especially given how much impact the gay rights movement has had for other forms of activism, benefitting human rights as a whole.

How To Support Pride Month at Your Aesthetic Clinic

Here are three meaningful ways you can support Pride Month at your clinic.

Educate. Keeping up to date with important LGBTQ+ issues and training your staff accordingly is a great start. It’s especially important to know about using inclusive language in your clinic, with patients, and in your marketing so you don’t unintentionally exclude a potential client or misuse their pronouns. Being sensitive to the aesthetic concerns of your transgender patients is good for them and good for your clinic’s revenue—in the LGBTQ+ community, word of mouth travels fast.

Celebrate. Show your support for Pride Month with pride-themed décor, merchandise, and client gifts. You can work the occasion into your marketing by offering special packages for people attending the Pride Parade, for example, bundling non-invasive body treatments and facial treatments that will have them looking good in time for the parade with no downtime. In your clinic messaging, emphasize that Pride is all about showing off what you’ve got, and looking and feeling your best.

Advocate. Celebrating Pride Month is only meaningful if there’s true support behind it. Therefore, take this opportunity to use your platform to spread the word about an LGBTQ+ cause you stand behind. One option is to choose an organization and donate a portion of your proceeds during Pride Month to their cause. Even if it’s just standing up for more inclusivity, a little goes a long way.

How To Support LGBTQ+ Staff

Making your clinic a safe space for LGBTQ+ people is about more than your patients—it’s a positive thing for your clinic staff, too. It’s also good for your business, because any workplace with a reputation for intolerance risks turning away skilled applicants without even knowing it. In June, take a look at your HR policies to make sure inclusivity is a priority. Additionally, have a process in place in case a staff member needs to make a complaint about experiencing hostility from another staff member or a patient. While it’s not pleasant to think about this sort of eventuality, it will make your staff feel secure and show them you care.

Another idea for supporting your LGBTQ+ staff during Pride Month is to give everyone the day off for the date of the Pride parade in your city so your clinic staff can show their support in person. You could even have your own float! Not only is it a ton of fun, but it shows your support and gets your business’s name in front of thousands of people.

Most importantly, listen. Unless you’re LGBTQ+ yourself, listening is your most important role as an ally. Your LGBTQ+ staff and patients are the best ones to tell you how you can turn your practice into the most supportive and inclusive space possible for the entire year.

Happy Pride from all of us at Venus Concept!

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Venus Bliss™ is licensed by Health Canada for non-invasive lipolysis of the abdomen and flanks in individuals with a Body Mass Index (BMI) of 30 or less, with the diode laser applicators. The (MP)² applicator is licensed by Health Canada for temporary increase of skin tightening, temporary circumferential reduction, and temporary cellulite reduction.

Venus Versa™ is licensed by Health Canada as a multi-application device intended to be used in aesthetic and cosmetic procedures. The SR515 and SR580 applicators are licensed by Health Canada for the treatment of benign pigmented epidermal and cutaneous lesions and treatment of benign cutaneous vascular lesions. The HR650/HR650XL and HR690/HR690XL applicators are licensed by Health Canada for the removal of unwanted hair and to effect stable long-term or permanent hair reduction for Fitzpatrick skin types I-IV. The AC Dual applicator is licensed by Health Canada for the treatment of acne vulgaris. The DiamondPolar™ applicator is licensed by Health Canada for non-invasive treatment of moderate to severe facial wrinkles and rhytides on females with Fitzpatrick skin types I-IV. The OctiPolar™ applicator on the Venus Versa™ system is licensed by Health Canada for temporary body contouring via skin tightening, circumferential reduction, and cellulite reduction. The NanoFractional RF™ (Viva) applicator is licensed by Health Canada for dermatological procedures requiring ablation and resurfacing of the skin.

NeoGraft^® is licensed by Health Canada with indication for use in suction-assisted follicular extraction and re-implantation. It is an auto-graft system and can be used on both male and female patients.

ARTAS iX™ is licensed by Health Canada with indication for use for harvesting hair follicles from the scalp in men diagnosed with androgenic alopecia (male pattern hair loss) who have black or brown straight hair. ARTAS iX™ is intended to assist physicians in identifying and extracting hair follicular units from the scalp during hair transplantation; creating recipient sites; and implanting harvested hair follicles.

Venus Legacy™ is licensed by Health Canada for the temporary increase of skin tightening, temporary circumferential reduction, temporary cellulite reduction, and temporary wrinkle reduction.

Venus Velocity™ is licensed by Health Canada for hair removal, permanent hair reduction (defined as the long-term stable reduction in the number of hairs re-growing when measured at 6, 9 and 12 months after the completion of a treatment regimen), and the treatment of pseudofolliculitis barbae for all Fitzpatrick skin types.

The Venus Viva™ is licensed by Health Canada as a non-invasive medical aesthetic device, intended for use in dermatologic and general surgical procedures requiring ablation and resurfacing of the skin, using the Viva™/Viva™ MD applicator, and reduction in the appearance of wrinkle and rhytides in Fitzpatrick skin types I - IV using the DiamondPolar™ applicator.

Venus Epileve™ is licensed by Health Canada for hair removal, permanent hair reduction (defined as the long-term stable reduction in the number of hairs re-growing when measured at 6, 9 and 12 months after the completion of a treatment regimen), and the treatment of pseudofolliculitis barbae for all Fitzpatrick skin types.

Venus Freeze Plus™ is licensed by Health Canada for temporary skin tightening, and temporary reduction in the appearance of cellulite on the abdomen and flanks, using the DiamondPolar™ and OctiPolar™ applicators.

Venus Heal™ is licensed by Health Canada and can be used for the treatment of both acute and chronic disorders of the musculoskeletal system, such as muscle spasms, back pain, and soft tissue injuries, and results in effects such as pain relief, myorelaxation, increase of local blood circulation, and edema reduction.

Venus Glow™ provides a dermal rejuvenation treatment that works to open up and deep-clean pores. Venus Concept is the exclusive distributor for Venus Glow™.

Venus Skin™ is a skin care line of various lotions and creams intended to improve different aspects of skin appearance, skin serums, and skin nourishment solutions.

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