Why Location Matters to Your Medical Aesthetics Clinic

Real estate agents champion the phrase “location, location, location,” but how much does it really matter to a medical aesthetics clinic with a great marketing strategy and staff? A lot, actually. But location isn’t just about a physical address; it’s also about convenience, too and both factors can play a big role in prospective patients’ perception of a clinic and its staff.

Why Location Matters

So, you’ve managed to draw interest from a prospective patient online and have booked them for a consultation. If you decided to charge for the initial consult, you’ve already created income from your prospect, but their first visit will make the difference as to whether they continue to seek your medical aesthetic services.

As most treatments require more than one session for the initial treatment program with maintenance appointments to follow, location really does matter to your patients. Research studies have found that it takes less than 30 seconds to form a first impression. For some, it takes just a tenth of a second! If your prospective patient steps foot inside your clinic for the very first time feeling stressed or harried from their commute, you are already at a disadvantage.

In fact, did you know that patients consider travel time the third most important factor when choosing a medical aesthetic clinic? This is important to bear in mind when choosing your office location.

Why Convenience Matters

Some questions to consider may be whether your building can be easily accessed from the neighborhoods where your patients are most likely to live or work, if traffic is frequently snarled in your area, and if there are subway or other public transit stops nearby. Don’t forget to consider parking, too. If prospective patients are likely to drive to your office, don’t force them to hunt for a place to park. Plenty of street parking or a dedicated lot are two ideal solutions. If you’re unable to provide parking, a creative solution may be to validate patients’ parking receipts so they receive free parking in a nearby paid lot.

How to Find the Best Location for the Best Conversion Rate

Go back to your marketing strategy and consider your ideal patient. Where do they live? What neighbourhoods might they work in? Are they more likely to commute using public transportation or by car?

Based on these answers, you should be able to identify a couple key locations to scout out for your clinic or identify your clinic’s weak spots when it comes to the patient’s convenience. Essentially, it all comes down to making every effort you can to ensure your potential patient arrives to his or her first appointment on time and feeling stress-free.

For more information and insider tips on how to turn prospects into paying patients, download our eBook, “Mastering the Art of the Aesthetic Consult,” today!

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Venus Bliss™ is licensed by Health Canada for non-invasive lipolysis of the abdomen and flanks in individuals with a Body Mass Index (BMI) of 30 or less, with the diode laser applicators. The (MP)² applicator is licensed by Health Canada for temporary increase of skin tightening, temporary circumferential reduction, and temporary cellulite reduction.

Venus Versa™ is licensed by Health Canada as a multi-application device intended to be used in aesthetic and cosmetic procedures. The SR515 and SR580 applicators are licensed by Health Canada for the treatment of benign pigmented epidermal and cutaneous lesions and treatment of benign cutaneous vascular lesions. The HR650/HR650XL and HR690/HR690XL applicators are licensed by Health Canada for the removal of unwanted hair and to effect stable long-term or permanent hair reduction for Fitzpatrick skin types I-IV. The AC Dual applicator is licensed by Health Canada for the treatment of acne vulgaris. The DiamondPolar™ applicator is licensed by Health Canada for non-invasive treatment of moderate to severe facial wrinkles and rhytides on females with Fitzpatrick skin types I-IV. The OctiPolar™ applicator on the Venus Versa™ system is licensed by Health Canada for temporary body contouring via skin tightening, circumferential reduction, and cellulite reduction. The NanoFractional RF™ (Viva) applicator is licensed by Health Canada for dermatological procedures requiring ablation and resurfacing of the skin.

NeoGraft^® is licensed by Health Canada with indication for use in suction-assisted follicular extraction and re-implantation. It is an auto-graft system and can be used on both male and female patients.

ARTAS iX™ is licensed by Health Canada with indication for use for harvesting hair follicles from the scalp in men diagnosed with androgenic alopecia (male pattern hair loss) who have black or brown straight hair. ARTAS iX™ is intended to assist physicians in identifying and extracting hair follicular units from the scalp during hair transplantation; creating recipient sites; and implanting harvested hair follicles.

Venus Legacy™ is licensed by Health Canada for the temporary increase of skin tightening, temporary circumferential reduction, temporary cellulite reduction, and temporary wrinkle reduction.

Venus Velocity™ is licensed by Health Canada for hair removal, permanent hair reduction (defined as the long-term stable reduction in the number of hairs re-growing when measured at 6, 9 and 12 months after the completion of a treatment regimen), and the treatment of pseudofolliculitis barbae for all Fitzpatrick skin types.

The Venus Viva™ is licensed by Health Canada as a non-invasive medical aesthetic device, intended for use in dermatologic and general surgical procedures requiring ablation and resurfacing of the skin, using the Viva™/Viva™ MD applicator, and reduction in the appearance of wrinkle and rhytides in Fitzpatrick skin types I - IV using the DiamondPolar™ applicator.

Venus Epileve™ is licensed by Health Canada for hair removal, permanent hair reduction (defined as the long-term stable reduction in the number of hairs re-growing when measured at 6, 9 and 12 months after the completion of a treatment regimen), and the treatment of pseudofolliculitis barbae for all Fitzpatrick skin types.

Venus Freeze Plus™ is licensed by Health Canada for temporary skin tightening, and temporary reduction in the appearance of cellulite on the abdomen and flanks, using the DiamondPolar™ and OctiPolar™ applicators.

Venus Heal™ is licensed by Health Canada and can be used for the treatment of both acute and chronic disorders of the musculoskeletal system, such as muscle spasms, back pain, and soft tissue injuries, and results in effects such as pain relief, myorelaxation, increase of local blood circulation, and edema reduction.

Venus Glow™ provides a dermal rejuvenation treatment that works to open up and deep-clean pores. Venus Concept is the exclusive distributor for Venus Glow™.

Venus Skin™ is a skin care line of various lotions and creams intended to improve different aspects of skin appearance, skin serums, and skin nourishment solutions.

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Why Location Matters to Your Medical Aesthetics Clinic