Increase Your Clinic’s Revenue with Retail Offerings

Retail is a powerful way to expand your revenue and offer more value to your patients. Clients want to maintain the results of their service or treatment at home, and you can offer them the quality products to help them do that. Furthermore, it’s a way for them to be reminded of your business every time they use a product they purchased from you. Read on to learn how you can increase your clinic’s income with retail offerings.

Ideas for Expanding Into Retail

If you haven’t added retail offerings to your clinic yet, getting started is simple. First, you need to make a few decisions regarding what you want to sell. Here are a few ideas to get the ball rolling:

Aftercare products, such as specialized skin care and topicals to use post-treatment
Spa and self-care essentials like gua sha tools, face masks, sunscreen, and body care
High-quality skin care lines, especially ones not available elsewhere
Hair and/or body care products
Luxury self-care items like robes, candles, and other gifts
Clinic-branded merchandise such as totes, stationary, and more

How to Effectively Market Your Retail Offerings

If you want to ensure a good income from your retail offerings, it won’t do to take a haphazard approach. Here are some tips for marketing your retail products effectively.

Display Tips

Set up an area in your clinic to display products attractively and in an eye-catching way. Putting them near reception is a good idea, as this is the first and last place your patients go when they visit your clinic. Good lighting is key, and remember that quality trumps quantity, so only offer those products that you stand behind. And always offer testers so clients can try before they buy.

Train Your Staff

Make sure your clinic staff knows about your product offerings so they can present them to clients properly. Introduce products to clients during the aftercare discussion, so it blends seamlessly into the customer experience instead of trying to sell them separately.

Use Your Newsletter

Adding your retail offerings to your email marketing efforts is an easy way to let your clients know what’s available to them. Use your newsletter to announce new products, sales, or educate them on the uses of a certain line of products.

Special Offers

Retail products are a great way to boost the value proposition of your treatments and services. Add them to package deals or make them a special gift with purchase, a strategy which is especially effective near the holidays.

Sell Online

These days, it’s simple to add an online shopping option to your website. Why not make your retail products available to clients online? This is a great way to attract new clients and extend the customer journey of current patients.

Host a Giveaway

Doing a giveaway either in your clinic or on social media is a powerful way to increase your brand awareness and drive engagement. Retail items tend to be less of an investment than giving away a treatment, making them the perfect thing to offer in a giveaway.

Make It a Good Experience

Special touches make all the difference for customers. To that end, have nice paper bags on hand along with tissue and ribbon to package purchased products, and train staff to take the time with patients who are interested in your retail offerings rather than treating them like an aside.

Get Customized Marketing Support From Us

The Venus Concept Business Development Program is designed to provide ongoing support for our customers at no extra cost. The Business Development team does more than just help with Venus Concept devices—they will work with you on all aspects of your business to ensure that you have the tools and resources needed to grow and be successful.

Venus Concept’s Business Consultants are a team of business experts who specialize in helping clinics market their services and improve their efficiency on all levels. Using industry trends and best practices, they will work with you one-on-one to help develop customized solutions that are tailored to your business needs.

Reach out today to get started with a customized business plan and marketing support to help your clinic thrive.

Practice Enhancement Tips

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Venus Bliss™ is licensed by Health Canada for non-invasive lipolysis of the abdomen and flanks in individuals with a Body Mass Index (BMI) of 30 or less, with the diode laser applicators. The (MP)² applicator is licensed by Health Canada for temporary increase of skin tightening, temporary circumferential reduction, and temporary cellulite reduction.

Venus Versa™ is licensed by Health Canada as a multi-application device intended to be used in aesthetic and cosmetic procedures. The SR515 and SR580 applicators are licensed by Health Canada for the treatment of benign pigmented epidermal and cutaneous lesions and treatment of benign cutaneous vascular lesions. The HR650/HR650XL and HR690/HR690XL applicators are licensed by Health Canada for the removal of unwanted hair and to effect stable long-term or permanent hair reduction for Fitzpatrick skin types I-IV. The AC Dual applicator is licensed by Health Canada for the treatment of acne vulgaris. The DiamondPolar™ applicator is licensed by Health Canada for non-invasive treatment of moderate to severe facial wrinkles and rhytides on females with Fitzpatrick skin types I-IV. The OctiPolar™ applicator on the Venus Versa™ system is licensed by Health Canada for temporary body contouring via skin tightening, circumferential reduction, and cellulite reduction. The NanoFractional RF™ (Viva) applicator is licensed by Health Canada for dermatological procedures requiring ablation and resurfacing of the skin.

NeoGraft^® is licensed by Health Canada with indication for use in suction-assisted follicular extraction and re-implantation. It is an auto-graft system and can be used on both male and female patients.

ARTAS iX™ is licensed by Health Canada with indication for use for harvesting hair follicles from the scalp in men diagnosed with androgenic alopecia (male pattern hair loss) who have black or brown straight hair. ARTAS iX™ is intended to assist physicians in identifying and extracting hair follicular units from the scalp during hair transplantation; creating recipient sites; and implanting harvested hair follicles.

Venus Legacy™ is licensed by Health Canada for the temporary increase of skin tightening, temporary circumferential reduction, temporary cellulite reduction, and temporary wrinkle reduction.

Venus Velocity™ is licensed by Health Canada for hair removal, permanent hair reduction (defined as the long-term stable reduction in the number of hairs re-growing when measured at 6, 9 and 12 months after the completion of a treatment regimen), and the treatment of pseudofolliculitis barbae for all Fitzpatrick skin types.

The Venus Viva™ is licensed by Health Canada as a non-invasive medical aesthetic device, intended for use in dermatologic and general surgical procedures requiring ablation and resurfacing of the skin, using the Viva™/Viva™ MD applicator, and reduction in the appearance of wrinkle and rhytides in Fitzpatrick skin types I - IV using the DiamondPolar™ applicator.

Venus Epileve™ is licensed by Health Canada for hair removal, permanent hair reduction (defined as the long-term stable reduction in the number of hairs re-growing when measured at 6, 9 and 12 months after the completion of a treatment regimen), and the treatment of pseudofolliculitis barbae for all Fitzpatrick skin types.

Venus Freeze Plus™ is licensed by Health Canada for temporary skin tightening, and temporary reduction in the appearance of cellulite on the abdomen and flanks, using the DiamondPolar™ and OctiPolar™ applicators.

Venus Heal™ is licensed by Health Canada and can be used for the treatment of both acute and chronic disorders of the musculoskeletal system, such as muscle spasms, back pain, and soft tissue injuries, and results in effects such as pain relief, myorelaxation, increase of local blood circulation, and edema reduction.

Venus Glow™ provides a dermal rejuvenation treatment that works to open up and deep-clean pores. Venus Concept is the exclusive distributor for Venus Glow™.

Venus Skin™ is a skin care line of various lotions and creams intended to improve different aspects of skin appearance, skin serums, and skin nourishment solutions.

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