
TEL: (888) 907-0115
Venus Concept is a leader in the global medical and aesthetic device market, pairing best-in-class technology with the first and only true subscription model in the industry.
It’s an understatement to say that we are living in unprecedented times. The COVID-19 pandemic has impacted most businesses, including medical aesthetics practices. In some locations, stay-at-home orders may prevent your practice from opening. Even in areas where your practice can be open, some patients might be apprehensive about leaving home to seek any kind of care, including aesthetic procedures.
Fortunately, recent statistics from Realself.com reveal that many practices have bounced back, seeing about 80% of their pre-pandemic numbers. This challenging time also presents an opportunity for savvy business owners to capitalize on tried-and-true marketing methods that can attract patients to your practice when they’re ready. These techniques include:
Your patients may be more inclined to participate in a quick survey, as they likely have more time on their hands. Why not take this opportunity to focus on improving customer satisfaction? Work on building customer loyalty through following the suggested steps by HubSpot, OCCAM.
Thoughtful feedback will certainly help you understand what clients want and what is most important to them. Consider offering an incentive such as a discount on treatments to those who participate, and make sure to share the results of your survey with your clientele.
Social media contests and giveaways are relatively easy to organize and can help spread awareness about your practice. Encourage “sharing” and be sure to publicize the results of the contest, congratulating the winner(s). This is a great way to build your social media presence while growing your online following. With social media usage increasing substantially for users since March 2020, it makes perfect sense a tactic like giveaways to drive more interactions and engagements. It doesn’t cost much to run these campaigns, just the prize you are offering. Don’t be afraid to capitalize on the new normal during uncertain times like this.
How robust is your website? Is it optimized for SEO? Internet traffic has increased by 50-70% since the first stay-home orders were given. It may be a good idea to optimize your site to make sure the right people can find it.
Search engine optimization involves adding relevant keywords to your home page and landing pages to help patients find your business when searching the Internet. Consider hiring an agency to audit your site, identify those keywords that are likely to attract qualified leads, and determine which of your pages need optimizing. Blogging frequently about topics of interest could also help drive more traffic your way.
Tackle patient education in real-time with live stream tools such as Facebook, Instagram or webinar software like Zoom and GoToWebinar. The topics you could cover are nearly endless: In addition to educating patients on the treatments you offer and the benefits, you might demonstrate self-care skills that patients can do at home, including stretching, meditation or other stress management techniques. Simple skincare routines are another natural subject to address. Make sure to tie in relevant products to increase retail sales. Plus, you might consider offering free delivery on these products for patients who aren’t comfortable coming to your practice.
While this is certainly a challenging time for many practices, it is also an opportunity to increase your marketing efforts and connect with both current and potential patients. Many patients are still seeking treatments and as the restrictions ease, more patients will follow.
Want more ideas about marketing your practice and getting through these turbulent times? Reach out to one of Venus Concept’s Practice Enhancement Managers. Our Practice Enhancement Program offers a variety of tools including business and marketing consultations. Plus, our program has gone digital, so we can work with you every step of the way. Contact us today to learn more.
For more information call: (888) 907-0115 // info@venusconcept.com // 235 Yorkland Blvd., Suite 900, Toronto, ON, M2J 4Y8 Canada
REGULATORY CLEARANCES [ More ]
Venus Bliss™ is licensed by Health Canada for non-invasive lipolysis of the abdomen and flanks in individuals with a Body Mass Index (BMI) of 30 or less, with the diode laser applicators. The (MP)2 applicator is licensed by Health Canada for temporary increase of skin tightening, temporary circumferential reduction, and temporary cellulite reduction.
Venus Versa™ is licensed by Health Canada as a multi-application device intended to be used in aesthetic and cosmetic procedures. The SR515 and SR580 applicators are licensed by Health Canada for the treatment of benign pigmented epidermal and cutaneous lesions and treatment of benign cutaneous vascular lesions. The HR650/HR650XL and HR690/HR690XL applicators are licensed by Health Canada for the removal of unwanted hair and to effect stable long-term or permanent hair reduction for Fitzpatrick skin types I-IV. The AC Dual applicator is licensed by Health Canada for the treatment of acne vulgaris. The DiamondPolar™ applicator is licensed by Health Canada for non-invasive treatment of moderate to severe facial wrinkles and rhytides on females with Fitzpatrick skin types I-IV. The OctiPolar™ applicator on the Venus Versa™ system is licensed by Health Canada for temporary body contouring via skin tightening, circumferential reduction, and cellulite reduction. The NanoFractional RF™ (Viva) applicator is licensed by Health Canada for dermatological procedures requiring ablation and resurfacing of the skin.
NeoGraft® is licensed by Health Canada with indication for use in suction-assisted follicular extraction and re-implantation. It is an auto-graft system and can be used on both male and female patients.
ARTAS iX™ is licensed by Health Canada with indication for use for harvesting hair follicles from the scalp in men diagnosed with androgenic alopecia (male pattern hair loss) who have black or brown straight hair. ARTAS iX™ is intended to assist physicians in identifying and extracting hair follicular units from the scalp during hair transplantation; creating recipient sites; and implanting harvested hair follicles.
Venus Legacy™ is licensed by Health Canada for the temporary increase of skin tightening, temporary circumferential reduction, temporary cellulite reduction, and temporary wrinkle reduction.
Venus Velocity™ is licensed by Health Canada for hair removal, permanent hair reduction (defined as the long-term stable reduction in the number of hairs re-growing when measured at 6, 9 and 12 months after the completion of a treatment regimen), and the treatment of pseudofolliculitis barbae for all Fitzpatrick skin types.
The Venus Viva™ is licensed by Health Canada as a non-invasive medical aesthetic device, intended for use in dermatologic and general surgical procedures requiring ablation and resurfacing of the skin, using the Viva™/Viva™ MD applicator, and reduction in the appearance of wrinkle and rhytides in Fitzpatrick skin types I - IV using the DiamondPolar™ applicator.
Venus Epileve™ is licensed by Health Canada for hair removal, permanent hair reduction (defined as the long-term stable reduction in the number of hairs re-growing when measured at 6, 9 and 12 months after the completion of a treatment regimen), and the treatment of pseudofolliculitis barbae for all Fitzpatrick skin types.
Venus Freeze Plus™ is licensed by Health Canada for temporary skin tightening, and temporary reduction in the appearance of cellulite on the abdomen and flanks, using the DiamondPolar™ and OctiPolar™ applicators.
Venus Heal™ is licensed by Health Canada and can be used for the treatment of both acute and chronic disorders of the musculoskeletal system, such as muscle spasms, back pain, and soft tissue injuries, and results in effects such as pain relief, myorelaxation, increase of local blood circulation, and edema reduction.
Venus Glow™ provides a dermal rejuvenation treatment that works to open up and deep-clean pores. Venus Concept is the exclusive distributor for Venus Glow™.
Venus Skin™ is a skin care line of various lotions and creams intended to improve different aspects of skin appearance, skin serums, and skin nourishment solutions.
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