How to Streamline Medical Aesthetic Patient Intake Forms

As a business professional, you know first impressions really matter. While you may put in the work to ensure your medical aesthetics clinic is welcoming and your staff are attentive to new patients the moment they walk through the door, you may be forgetting the one step new patients always dread: Long intake forms.

A necessity to your clinic but a tedious pain to your patients, intake forms can undo the positive first impression you’ve had on new prospects to this point. While patients understand that intake forms are a requirement when they visit any new medical aesthetics clinic, making the process run a little smoother for them could make all the difference to your conversion rate.

Luckily, we have five ideas you can use to improve your patient intake form process that patients will appreciate for their ease and convenience.

1. Take It Online

Making intake forms available on your website so prospective patients can fill them out in advance at their convenience is one simple and cost-effective way to improve your patient intake form process. Create a form using the same branding and design considerations of your website and make it available to print off from your website. Add a link in your main menu or add a clearly labeled button that prospects can easily find to download the forms. Save the form itself in .pdf format to ensure your formatting isn’t altered regardless of the device the patient uses to view it. This will also allow many of your clients to type their information into the forms, provided they have the right software, making the process even easier for your staff.

2. Opt for E-mail

In combination with your online intake forms, prompt your potential prospects to e-mail their completed forms to you prior to their appointment. By doing so, you eliminate the concern of forms being left at home. Further, it will allow your staff more time to review the information and follow up with the patient if needed prior to his or her first appointment.

3. Get Digital

While it requires a larger initial investment, consider replacing paper intake forms and clipboards in your reception area with tablets. Offering this digital option saves prospects’ time by allowing them to type in information and edit as needed without scratching out their errors or having to start all over again with fresh paper forms. It also saves your staff the hassle of digitizing the forms by having to manually type everything in. For a little fun and to cut down on potential patient boredom, you may also have your staff invite patients to use the tablet while they wait for browsing the Internet or checking social media after they’ve completed their forms.

4. Only Ask for What You Need

With the digitization of forms, you may be tempted to lengthen your questionnaire to include additional demographic information. After all, you’re no longer printing off the forms, saving time and paper. Resist the urge to add more questions. Brevity is key to keeping patients happy. Keep your intake forms limited to necessary details and save the additional questions for an optional follow-up survey you can send after their initial consultation to fill in at their own convenience.

5. Take It to the Treatment Room

If you’ve opted to eliminate the waiting area in your medical aesthetics clinic, prepare intake forms and have them waiting in the proper treatment rooms when your prospective patient arrives. Having this seamless process in place will give patients the impression that you and your staff value discretion and respect the patient’s time.

By instituting one or more of the above tips, you can improve the intake process for new clients and boost conversion rates through these positive experiences. For more information and insider tips on how to turn prospects into paying patients, download our eBook, “Mastering the Art of the Aesthetic Consult,” today!

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Venus Bliss™ is licensed by Health Canada for non-invasive lipolysis of the abdomen and flanks in individuals with a Body Mass Index (BMI) of 30 or less, with the diode laser applicators. The (MP)² applicator is licensed by Health Canada for temporary increase of skin tightening, temporary circumferential reduction, and temporary cellulite reduction.

Venus Versa™ is licensed by Health Canada as a multi-application device intended to be used in aesthetic and cosmetic procedures. The SR515 and SR580 applicators are licensed by Health Canada for the treatment of benign pigmented epidermal and cutaneous lesions and treatment of benign cutaneous vascular lesions. The HR650/HR650XL and HR690/HR690XL applicators are licensed by Health Canada for the removal of unwanted hair and to effect stable long-term or permanent hair reduction for Fitzpatrick skin types I-IV. The AC Dual applicator is licensed by Health Canada for the treatment of acne vulgaris. The DiamondPolar™ applicator is licensed by Health Canada for non-invasive treatment of moderate to severe facial wrinkles and rhytides on females with Fitzpatrick skin types I-IV. The OctiPolar™ applicator on the Venus Versa™ system is licensed by Health Canada for temporary body contouring via skin tightening, circumferential reduction, and cellulite reduction. The NanoFractional RF™ (Viva) applicator is licensed by Health Canada for dermatological procedures requiring ablation and resurfacing of the skin.

NeoGraft^® is licensed by Health Canada with indication for use in suction-assisted follicular extraction and re-implantation. It is an auto-graft system and can be used on both male and female patients.

ARTAS iX™ is licensed by Health Canada with indication for use for harvesting hair follicles from the scalp in men diagnosed with androgenic alopecia (male pattern hair loss) who have black or brown straight hair. ARTAS iX™ is intended to assist physicians in identifying and extracting hair follicular units from the scalp during hair transplantation; creating recipient sites; and implanting harvested hair follicles.

Venus Legacy™ is licensed by Health Canada for the temporary increase of skin tightening, temporary circumferential reduction, temporary cellulite reduction, and temporary wrinkle reduction.

Venus Velocity™ is licensed by Health Canada for hair removal, permanent hair reduction (defined as the long-term stable reduction in the number of hairs re-growing when measured at 6, 9 and 12 months after the completion of a treatment regimen), and the treatment of pseudofolliculitis barbae for all Fitzpatrick skin types.

The Venus Viva™ is licensed by Health Canada as a non-invasive medical aesthetic device, intended for use in dermatologic and general surgical procedures requiring ablation and resurfacing of the skin, using the Viva™/Viva™ MD applicator, and reduction in the appearance of wrinkle and rhytides in Fitzpatrick skin types I - IV using the DiamondPolar™ applicator.

Venus Epileve™ is licensed by Health Canada for hair removal, permanent hair reduction (defined as the long-term stable reduction in the number of hairs re-growing when measured at 6, 9 and 12 months after the completion of a treatment regimen), and the treatment of pseudofolliculitis barbae for all Fitzpatrick skin types.

Venus Freeze Plus™ is licensed by Health Canada for temporary skin tightening, and temporary reduction in the appearance of cellulite on the abdomen and flanks, using the DiamondPolar™ and OctiPolar™ applicators.

Venus Heal™ is licensed by Health Canada and can be used for the treatment of both acute and chronic disorders of the musculoskeletal system, such as muscle spasms, back pain, and soft tissue injuries, and results in effects such as pain relief, myorelaxation, increase of local blood circulation, and edema reduction.

Venus Glow™ provides a dermal rejuvenation treatment that works to open up and deep-clean pores. Venus Concept is the exclusive distributor for Venus Glow™.

Venus Skin™ is a skin care line of various lotions and creams intended to improve different aspects of skin appearance, skin serums, and skin nourishment solutions.

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