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What does youthful skin look like?
The answer is more intuitive than we might imagine, and it goes far beyond the presence of sagging skin and wrinkles. Our perception of skin age is also highly influenced by its texture — there’s a reason that we might see scars, lines, or irregular bumps, and connect them with questions of skin health and age. And though this effect varies geographically and across skin color and gender, the general trend is the same. Our image of healthy, youthful-looking skin, that image excludes the lines, lumps, dips, and dots that tend to come with natural collagen and elastin loss, and prolonged exposure to light and pollution.
Texture is the first among the 3 Ts of facial anti-aging: Texture, Tone, and Tightness.
The relationship between skin texture and perception of age and health is extremely relevant for medical aesthetics professionals. The desire to look as young as they feel is among the top 3 reasons why patients seek out aesthetic treatments. Skin tone and texture is a key concern for 71% of the population, according to a consumer survey by the American Society for Dermatologic Surgery, and problems related to uneven texture and tone are among the most common causes for visits to aesthetics clinics. Some especially hard-to-treat conditions, such as rosacea or acne scarring, can be devastating for patient quality of life.
Scar reduction is a highly sought-after treatment, in large part due to the noticeable nature of this condition. Acne scars in particular are difficult textural irregularities to cover up with makeup or clothing. They often occur alongside discoloration in highly visible facial areas like the cheeks and forehead. Combined, these characteristics of scars can have the effect of immediately aging a person’s appearance, causing them to be perceived as unhealthy or unhygienic, especially given the stigma associated with acne among young adults.
In many cases, these scars can be the only strong sign of skin aging for young adults who would otherwise have youthful looking skin; this dissonance between the presence of visible textural irregularities and the absence of wrinkles and aging spots can contribute to a strong sense of anxiety around their physical appearance.
According to one 2015 study of acne scar patients, acne scars have a significant negative effect on the quality of life of young adults. Among study subjects, 36% were self-conscious of their acne scars, 24% felt that their acne scars affected their social activities, and 26% of them were willing to trade one year off their life to have scar-free skin. Because of the tremendous impact of acne scarring on patient quality of life, it’s no surprise that demand for scar reduction treatments continues to grow.
Aesthetics patients are also interested in treatment for another form of scarring: stretch marks. Stretch marks are an incredibly common form of skin scarring, affecting 90% of pregnant women, 70% of adolescent females, and 40% of adolescent males. Despite their ubiquity, stretch marks are a daily source of immense anxiety and insecurity.
According to a 2011 study of 500 women aged 18-34 conducted by Wakefield Research, 74% of women feel self-conscious about scars and stretch marks, and 69% of women with stretch marks are eager to get rid of them. In that same study, 74% of subjects indicated that they consider hiding their stretch marks when picking out clothing, and 20% of subjects (one in five) reported avoiding intimacy due to concerns about their appearance related to scars and marks.
Along with scarring, rosacea — and its accompanying bumps, redness, and irritation — presents another persistent problem for aesthetics consumers.
Studies of rosacea patients show that 75% of subjects suffering from the condition report lowered self-esteem, 70% report embarrassment, 69% report frustration, and over 50% report feeling “robbed of pleasure or happiness,” all associated with their rosacea symptoms. One 2016 study saw that subjects with severe rosacea were nearly twice as likely to suffer from anxiety or depression than those without rosacea.
What can medical aesthetics professionals do to respond to high patient demand for textural improvement treatments?
Skin resurfacing treatments are proven to address these mild to severe textural issues. With the right device, the right skin resurfacing treatment can make a world of difference for patients suffering from these conditions. But many traditional skin resurfacing devices can cause more damage than they’re worth by putting patients through uncomfortable procedures with lengthy downtimes.
Patients are more inclined to try non-invasive, low-stress aesthetics solutions, compared to more intensive or expensive treatments with long recovery times. Versatile and comfortable skin resurfacing devices with low downtimes are the key to delivering these high-quality, high-satisfaction, in-demand treatments to improve skin texture for overall facial anti-aging.
Anti-aging is a key pillar of aesthetic medicine. Get the information you need to push your practice even further! Stay tuned for the upcoming second installment in this series on the 3 Ts of facial anti-aging: Texture, Tone, and Tightness.
For more information call: (888) 907-0115 // info@venusconcept.com // 235 Yorkland Blvd., Suite 900, Toronto, ON, M2J 4Y8 Canada
REGULATORY CLEARANCES [ More ]
Venus Bliss™ is licensed by Health Canada for non-invasive lipolysis of the abdomen and flanks in individuals with a Body Mass Index (BMI) of 30 or less, with the diode laser applicators. The (MP)2 applicator is licensed by Health Canada for temporary increase of skin tightening, temporary circumferential reduction, and temporary cellulite reduction.
Venus Versa™ is licensed by Health Canada as a multi-application device intended to be used in aesthetic and cosmetic procedures. The SR515 and SR580 applicators are licensed by Health Canada for the treatment of benign pigmented epidermal and cutaneous lesions and treatment of benign cutaneous vascular lesions. The HR650/HR650XL and HR690/HR690XL applicators are licensed by Health Canada for the removal of unwanted hair and to effect stable long-term or permanent hair reduction for Fitzpatrick skin types I-IV. The AC Dual applicator is licensed by Health Canada for the treatment of acne vulgaris. The DiamondPolar™ applicator is licensed by Health Canada for non-invasive treatment of moderate to severe facial wrinkles and rhytides on females with Fitzpatrick skin types I-IV. The OctiPolar™ applicator on the Venus Versa™ system is licensed by Health Canada for temporary body contouring via skin tightening, circumferential reduction, and cellulite reduction. The NanoFractional RF™ (Viva) applicator is licensed by Health Canada for dermatological procedures requiring ablation and resurfacing of the skin.
NeoGraft® is licensed by Health Canada with indication for use in suction-assisted follicular extraction and re-implantation. It is an auto-graft system and can be used on both male and female patients.
ARTAS iX™ is licensed by Health Canada with indication for use for harvesting hair follicles from the scalp in men diagnosed with androgenic alopecia (male pattern hair loss) who have black or brown straight hair. ARTAS iX™ is intended to assist physicians in identifying and extracting hair follicular units from the scalp during hair transplantation; creating recipient sites; and implanting harvested hair follicles.
Venus Legacy™ is licensed by Health Canada for the temporary increase of skin tightening, temporary circumferential reduction, temporary cellulite reduction, and temporary wrinkle reduction.
Venus Velocity™ is licensed by Health Canada for hair removal, permanent hair reduction (defined as the long-term stable reduction in the number of hairs re-growing when measured at 6, 9 and 12 months after the completion of a treatment regimen), and the treatment of pseudofolliculitis barbae for all Fitzpatrick skin types.
The Venus Viva™ is licensed by Health Canada as a non-invasive medical aesthetic device, intended for use in dermatologic and general surgical procedures requiring ablation and resurfacing of the skin, using the Viva™/Viva™ MD applicator, and reduction in the appearance of wrinkle and rhytides in Fitzpatrick skin types I - IV using the DiamondPolar™ applicator.
Venus Epileve™ is licensed by Health Canada for hair removal, permanent hair reduction (defined as the long-term stable reduction in the number of hairs re-growing when measured at 6, 9 and 12 months after the completion of a treatment regimen), and the treatment of pseudofolliculitis barbae for all Fitzpatrick skin types.
Venus Freeze Plus™ is licensed by Health Canada for temporary skin tightening, and temporary reduction in the appearance of cellulite on the abdomen and flanks, using the DiamondPolar™ and OctiPolar™ applicators.
Venus Heal™ is licensed by Health Canada and can be used for the treatment of both acute and chronic disorders of the musculoskeletal system, such as muscle spasms, back pain, and soft tissue injuries, and results in effects such as pain relief, myorelaxation, increase of local blood circulation, and edema reduction.
Venus Glow™ provides a dermal rejuvenation treatment that works to open up and deep-clean pores. Venus Concept is the exclusive distributor for Venus Glow™.
Venus Skin™ is a skin care line of various lotions and creams intended to improve different aspects of skin appearance, skin serums, and skin nourishment solutions.
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