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Venus Concept is a leader in the global medical and aesthetic device market, pairing best-in-class technology with the first and only true subscription model in the industry.
When it comes to making a new medical aesthetics device purchase, there is a lot of pressure on you as a buyer. Not only do you need to ensure you stick within a thoughtful budget that puts your clinic’s finances first, but you also need to feel confident that the device you purchase can bring in the kind of return on investment (ROI) your clinic needs. Investing in new technology can feel like an immense decision that requires a lot of thought and trust between buyer and seller. While there are many ways in which your purchase can go wrong, there is one major red flag many purchasers ignore that could lead to a major loss for your clinic, and leaving you with a device that really doesn’t suit your clinic’s unique needs or complement your current service offerings.
It can be easy to get caught up in the details and become exasperated with choices when trying to find the perfect new device for your clinic. While anxiousness may seem like a natural reaction to a major purchase, it shouldn’t be your main emotion. In fact, fear and anxiety are one of the most common red flags aesthetics practices ignore, making this the biggest mistake clinics most often make when purchasing a new device.
There shouldn’t be any uncertainty or fear with adding a new device to your services lineup. Companies that push you to accept a device that’s “good enough” are simply in it for the sale and don’t have your best interests in mind. Skip these offers and instead, seek out a device company that works to offer a solution that puts your practice’s unique clinical and financial needs first. You may even favor companies that are honest if they do not have a device that falls within those parameters but are upfront about it and offer an option that comes very close to meeting all your criteria with some added support—especially if they respect your need to take some time in making your decision.
There should never be the pressure of an end-of-quarter deadline for any purchase. While every business has its quarterly sales goals, adding pressure to sign by a deadline or lose out on your agreed-upon terms is simply a tactic that sales representatives use to meet quotas and get commissions. As a buyer, your business’ best interests should come first. Making a purchase with any sense of buyer’s remorse creates a poor foundation for implementing a new device into your practice. Instead, ensure each purchase is surrounded by excitement and anticipation in providing your patients with the latest leading, in-demand services.
All companies are looking to turn a profit—that’s the nature of business. However, a sign of a well-run business is one that seeks out a positive ongoing partnership with their customers rather than a simple sale. Do not ignore any feelings of anxiousness or lingering concerns; address them with the sales representative and ensure you feel good about what has been discussed before firming up any type of purchase.
Purchasing a new medical aesthetics device is an investment that should work in your clinic’s favor while offering safe and effective treatments for your patients. That being said, purchasing a product without doing your due diligence can put both your patients and your business at risk. Ensuring you have complete confidence in your purchase is one significant way to avoid making any poor purchases that may hurt your aesthetics business, but there are other common mistakes practices make that should also be avoided for a better ROI and increased confidence in your device choice.
Become a self-educated buyer by knowing which red flags to watch for and the right questions to ask to ensure you’re making an informed decision that will improve your clinic’s overall success with our new report, The Risky Business of Buying Technology: The Most Important Questions to Ask a Sales Rep. Download your full copy today using the link below.
For more information call: (888) 907-0115 // info@venusconcept.com // 235 Yorkland Blvd., Suite 900, Toronto, ON, M2J 4Y8 Canada
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Venus Bliss™ is licensed by Health Canada for non-invasive lipolysis of the abdomen and flanks in individuals with a Body Mass Index (BMI) of 30 or less, with the diode laser applicators. The (MP)2 applicator is licensed by Health Canada for temporary increase of skin tightening, temporary circumferential reduction, and temporary cellulite reduction.
Venus Versa™ is licensed by Health Canada as a multi-application device intended to be used in aesthetic and cosmetic procedures. The SR515 and SR580 applicators are licensed by Health Canada for the treatment of benign pigmented epidermal and cutaneous lesions and treatment of benign cutaneous vascular lesions. The HR650/HR650XL and HR690/HR690XL applicators are licensed by Health Canada for the removal of unwanted hair and to effect stable long-term or permanent hair reduction for Fitzpatrick skin types I-IV. The AC Dual applicator is licensed by Health Canada for the treatment of acne vulgaris. The DiamondPolar™ applicator is licensed by Health Canada for non-invasive treatment of moderate to severe facial wrinkles and rhytides on females with Fitzpatrick skin types I-IV. The OctiPolar™ applicator on the Venus Versa™ system is licensed by Health Canada for temporary body contouring via skin tightening, circumferential reduction, and cellulite reduction. The NanoFractional RF™ (Viva) applicator is licensed by Health Canada for dermatological procedures requiring ablation and resurfacing of the skin.
NeoGraft® is licensed by Health Canada with indication for use in suction-assisted follicular extraction and re-implantation. It is an auto-graft system and can be used on both male and female patients.
ARTAS iX™ is licensed by Health Canada with indication for use for harvesting hair follicles from the scalp in men diagnosed with androgenic alopecia (male pattern hair loss) who have black or brown straight hair. ARTAS iX™ is intended to assist physicians in identifying and extracting hair follicular units from the scalp during hair transplantation; creating recipient sites; and implanting harvested hair follicles.
Venus Legacy™ is licensed by Health Canada for the temporary increase of skin tightening, temporary circumferential reduction, temporary cellulite reduction, and temporary wrinkle reduction.
Venus Velocity™ is licensed by Health Canada for hair removal, permanent hair reduction (defined as the long-term stable reduction in the number of hairs re-growing when measured at 6, 9 and 12 months after the completion of a treatment regimen), and the treatment of pseudofolliculitis barbae for all Fitzpatrick skin types.
The Venus Viva™ is licensed by Health Canada as a non-invasive medical aesthetic device, intended for use in dermatologic and general surgical procedures requiring ablation and resurfacing of the skin, using the Viva™/Viva™ MD applicator, and reduction in the appearance of wrinkle and rhytides in Fitzpatrick skin types I - IV using the DiamondPolar™ applicator.
Venus Epileve™ is licensed by Health Canada for hair removal, permanent hair reduction (defined as the long-term stable reduction in the number of hairs re-growing when measured at 6, 9 and 12 months after the completion of a treatment regimen), and the treatment of pseudofolliculitis barbae for all Fitzpatrick skin types.
Venus Freeze Plus™ is licensed by Health Canada for temporary skin tightening, and temporary reduction in the appearance of cellulite on the abdomen and flanks, using the DiamondPolar™ and OctiPolar™ applicators.
Venus Heal™ is licensed by Health Canada and can be used for the treatment of both acute and chronic disorders of the musculoskeletal system, such as muscle spasms, back pain, and soft tissue injuries, and results in effects such as pain relief, myorelaxation, increase of local blood circulation, and edema reduction.
Venus Glow™ provides a dermal rejuvenation treatment that works to open up and deep-clean pores. Venus Concept is the exclusive distributor for Venus Glow™.
Venus Skin™ is a skin care line of various lotions and creams intended to improve different aspects of skin appearance, skin serums, and skin nourishment solutions.
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