Top Things Patients Look For When Choosing A Practice

Competition in the medical aesthetics field can be intense. To succeed in an increasingly competitive industry, you have to do more than simply offer aesthetics procedures. Take an extra step and put yourself in your patients’ shoes. Consider questions such as, what are they looking for when comparing practices? How can you cater to current clients in a way that ensures they return for repeat treatments and recommend you to others? Here are six strategies you can implement to exceed patient expectations:

Provide Complimentary Consultations

People are often nervous the first time they visit an aesthetician’s office. A complimentary consultation could help you create a rapport with new patients while educating them about the services you offer. The purpose of this meeting is not to sell the client immediately, but to make them comfortable and willing to take the next step. Focus on getting to know these potential patients, learning more about their goals, and building trust.

Offer the Latest in Safety and Effectiveness

Rather than understanding the technology behind the devices that provide treatments, patients typically are more interested in results, the cost of procedures, and the comfort level involved. To stay competitive, however, you may want to offer the latest medical aesthetic equipment with innovative capabilities that make treatments effective and safe. Emphasize the unique features of your machines, as well as how the design and function can benefit patients.

Highlight Your Training and Expertise

Many patients want to know that they will be treated by qualified, experienced medical professionals. Make sure that your credentials and those of your staff are easily accessible online for potential clients to review. Mention any special training and certifications that you have obtained that could help set you apart from other practices.

Post “Before” and “After” Pictures

People want to see the results for themselves, so take plenty of before-and-after pictures of patients — with their permission. You could share these on social media or on your clinic’s website; group them by treatment type to make it easy for those who are interested to review the types of procedures you perform and the potential effects.

Share Patient Reviews

Many people read online reviews of various practices before choosing one. Consider implementing a process to collect this type of feedback from patients. Try to reply to all comments, including and especially negative ones. Making a reasonable effort to please clients who were dissatisfied with their initial treatments could lessen the impact of a critical review.

Create a Welcoming Environment

Finally, don’t overlook the “feel” of your practice. Is your office professional, yet welcoming? Do you create an environment where people feel comfortable and supported? Does your staff establish rapport with patients and make them feel appreciated? Patients often look for practices where they feel at home — and they are more likely to return and recommend it to others when they do.

Venus Concept: The Partner Your Practice Deserves

Venus Concept offers the latest in medical aesthetics devices to help your practice thrive in a competitive market, as well as access to our Practice Enhancement Management program. Our comprehensive business model can provide post-sale marketing support, easy equipment upgrades, and ongoing education to help grow your business. To learn more about our state-of-the-art medical and aesthetic devices, as well as our partner benefits, reach out to an expert today.

Practice Enhancement Tips

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Venus Bliss™ is licensed by Health Canada for non-invasive lipolysis of the abdomen and flanks in individuals with a Body Mass Index (BMI) of 30 or less, with the diode laser applicators. The (MP)² applicator is licensed by Health Canada for temporary increase of skin tightening, temporary circumferential reduction, and temporary cellulite reduction.

Venus Versa™ is licensed by Health Canada as a multi-application device intended to be used in aesthetic and cosmetic procedures. The SR515 and SR580 applicators are licensed by Health Canada for the treatment of benign pigmented epidermal and cutaneous lesions and treatment of benign cutaneous vascular lesions. The HR650/HR650XL and HR690/HR690XL applicators are licensed by Health Canada for the removal of unwanted hair and to effect stable long-term or permanent hair reduction for Fitzpatrick skin types I-IV. The AC Dual applicator is licensed by Health Canada for the treatment of acne vulgaris. The DiamondPolar™ applicator is licensed by Health Canada for non-invasive treatment of moderate to severe facial wrinkles and rhytides on females with Fitzpatrick skin types I-IV. The OctiPolar™ applicator on the Venus Versa™ system is licensed by Health Canada for temporary body contouring via skin tightening, circumferential reduction, and cellulite reduction. The NanoFractional RF™ (Viva) applicator is licensed by Health Canada for dermatological procedures requiring ablation and resurfacing of the skin.

NeoGraft^® is licensed by Health Canada with indication for use in suction-assisted follicular extraction and re-implantation. It is an auto-graft system and can be used on both male and female patients.

ARTAS iX™ is licensed by Health Canada with indication for use for harvesting hair follicles from the scalp in men diagnosed with androgenic alopecia (male pattern hair loss) who have black or brown straight hair. ARTAS iX™ is intended to assist physicians in identifying and extracting hair follicular units from the scalp during hair transplantation; creating recipient sites; and implanting harvested hair follicles.

Venus Legacy™ is licensed by Health Canada for the temporary increase of skin tightening, temporary circumferential reduction, temporary cellulite reduction, and temporary wrinkle reduction.

Venus Velocity™ is licensed by Health Canada for hair removal, permanent hair reduction (defined as the long-term stable reduction in the number of hairs re-growing when measured at 6, 9 and 12 months after the completion of a treatment regimen), and the treatment of pseudofolliculitis barbae for all Fitzpatrick skin types.

The Venus Viva™ is licensed by Health Canada as a non-invasive medical aesthetic device, intended for use in dermatologic and general surgical procedures requiring ablation and resurfacing of the skin, using the Viva™/Viva™ MD applicator, and reduction in the appearance of wrinkle and rhytides in Fitzpatrick skin types I - IV using the DiamondPolar™ applicator.

Venus Epileve™ is licensed by Health Canada for hair removal, permanent hair reduction (defined as the long-term stable reduction in the number of hairs re-growing when measured at 6, 9 and 12 months after the completion of a treatment regimen), and the treatment of pseudofolliculitis barbae for all Fitzpatrick skin types.

Venus Freeze Plus™ is licensed by Health Canada for temporary skin tightening, and temporary reduction in the appearance of cellulite on the abdomen and flanks, using the DiamondPolar™ and OctiPolar™ applicators.

Venus Heal™ is licensed by Health Canada and can be used for the treatment of both acute and chronic disorders of the musculoskeletal system, such as muscle spasms, back pain, and soft tissue injuries, and results in effects such as pain relief, myorelaxation, increase of local blood circulation, and edema reduction.

Venus Glow™ provides a dermal rejuvenation treatment that works to open up and deep-clean pores. Venus Concept is the exclusive distributor for Venus Glow™.

Venus Skin™ is a skin care line of various lotions and creams intended to improve different aspects of skin appearance, skin serums, and skin nourishment solutions.

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