Why Patient Education Is More Important Than Ever

It’s an understatement to say that the pandemic has changed nearly every aspect of life. Medical aesthetics providers throughout the country have witnessed its impact on their businesses. Yet, while aesthetic clinics are facing numerous challenges, this time also presents an opportunity to connect with patients through a variety of virtual strategies.

Stay Connected with Webinars

Webinars are a great way to stay connected with patients and attract new ones to your business. These videos could be used to educate viewers about aesthetic practices, teach them simple at home treatments, or demonstrate new devices. Consider topics that may appeal to those who are be unable to visit your office. For example, you might create a webinar or host an Instagram Live on easy skin care regimens. Alternatively, you could perform self-massage techniques that improve circulation and reduce stress, or offer a Q&A session that debunks myths about medical aesthetic procedures.

(Interested in creating webinars? Check out our blog post, How to Create Webinars.)

Explain the “Why” to Patients

When patients understand the “why” and “how” behind aesthetic procedures, they may become more comfortable opting for treatment. Make education a priority, both in terms of what clients should and should not do when caring for their skin and body at home. For instance, some people may try a facial mask or other store-bought skin care remedy. Are there any products that are dangerous or may damage skin? Give patients recommendations so they can avoid at-home mishaps.

Consider Your Social Media Strategy

Consider how your practice stays in touch with patients. Do you have a regular newsletter? Are you active on social media? This might be a great opportunity to review your marketing strategy to see whether it can be expanded or improved. People are spending more time online in general, so take advantage of this time to educate patients and address their most common questions. The key is to make the information accessible and simple to understand. Encourage “sharing” and be sure to respond promptly to any comments you receive via social media.

Play Up Your Practice’s Offerings

At-home beauty routines can only do so much. Current and prospective patients have aesthetic goals that may only be achieved more effectively via medical aesthetic treatments. With that in mind, promote any non-invasive procedures that involve relatively simple post-care protocols as a safer alternative to surgical options. For example, Venus Concept offers an array of non-invasive medical aesthetic devices designed with patients’ safety in mind. Our machines use technologies such as diode lasers, Intense Pulsed Light (IPL), nanofractional radio frequency, and multi-polar radio frequency and pulsed electromagnetic fields.

Want more information about how to keep your patients informed? Reach out to one of the experts at Venus Concept. In addition to offering cutting-edge devices designed to meet today’s needs, our partners can benefit from our comprehensive practice enhancement program, as well as marketing resources, consulting and ongoing education for you and your staff. Learn more by contacting us today.

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Interested in learning more about Venus Concept devices and treatments?

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REGULATORY CLEARANCES [ More ]

Venus Bliss™ is licensed by Health Canada for non-invasive lipolysis of the abdomen and flanks in individuals with a Body Mass Index (BMI) of 30 or less, with the diode laser applicators. The (MP)² applicator is licensed by Health Canada for temporary increase of skin tightening, temporary circumferential reduction, and temporary cellulite reduction.

Venus Versa™ is licensed by Health Canada as a multi-application device intended to be used in aesthetic and cosmetic procedures. The SR515 and SR580 applicators are licensed by Health Canada for the treatment of benign pigmented epidermal and cutaneous lesions and treatment of benign cutaneous vascular lesions. The HR650/HR650XL and HR690/HR690XL applicators are licensed by Health Canada for the removal of unwanted hair and to effect stable long-term or permanent hair reduction for Fitzpatrick skin types I-IV. The AC Dual applicator is licensed by Health Canada for the treatment of acne vulgaris. The DiamondPolar™ applicator is licensed by Health Canada for non-invasive treatment of moderate to severe facial wrinkles and rhytides on females with Fitzpatrick skin types I-IV. The OctiPolar™ applicator on the Venus Versa™ system is licensed by Health Canada for temporary body contouring via skin tightening, circumferential reduction, and cellulite reduction. The NanoFractional RF™ (Viva) applicator is licensed by Health Canada for dermatological procedures requiring ablation and resurfacing of the skin.

NeoGraft^® is licensed by Health Canada with indication for use in suction-assisted follicular extraction and re-implantation. It is an auto-graft system and can be used on both male and female patients.

ARTAS iX™ is licensed by Health Canada with indication for use for harvesting hair follicles from the scalp in men diagnosed with androgenic alopecia (male pattern hair loss) who have black or brown straight hair. ARTAS iX™ is intended to assist physicians in identifying and extracting hair follicular units from the scalp during hair transplantation; creating recipient sites; and implanting harvested hair follicles.

Venus Legacy™ is licensed by Health Canada for the temporary increase of skin tightening, temporary circumferential reduction, temporary cellulite reduction, and temporary wrinkle reduction.

Venus Velocity™ is licensed by Health Canada for hair removal, permanent hair reduction (defined as the long-term stable reduction in the number of hairs re-growing when measured at 6, 9 and 12 months after the completion of a treatment regimen), and the treatment of pseudofolliculitis barbae for all Fitzpatrick skin types.

The Venus Viva™ is licensed by Health Canada as a non-invasive medical aesthetic device, intended for use in dermatologic and general surgical procedures requiring ablation and resurfacing of the skin, using the Viva™/Viva™ MD applicator, and reduction in the appearance of wrinkle and rhytides in Fitzpatrick skin types I - IV using the DiamondPolar™ applicator.

Venus Epileve™ is licensed by Health Canada for hair removal, permanent hair reduction (defined as the long-term stable reduction in the number of hairs re-growing when measured at 6, 9 and 12 months after the completion of a treatment regimen), and the treatment of pseudofolliculitis barbae for all Fitzpatrick skin types.

Venus Freeze Plus™ is licensed by Health Canada for temporary skin tightening, and temporary reduction in the appearance of cellulite on the abdomen and flanks, using the DiamondPolar™ and OctiPolar™ applicators.

Venus Heal™ is licensed by Health Canada and can be used for the treatment of both acute and chronic disorders of the musculoskeletal system, such as muscle spasms, back pain, and soft tissue injuries, and results in effects such as pain relief, myorelaxation, increase of local blood circulation, and edema reduction.

Venus Glow™ provides a dermal rejuvenation treatment that works to open up and deep-clean pores. Venus Concept is the exclusive distributor for Venus Glow™.

Venus Skin™ is a skin care line of various lotions and creams intended to improve different aspects of skin appearance, skin serums, and skin nourishment solutions.

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