Venus Concept

Our goal is to help our customers build a strong and sustainable business while accelerating revenue growth. We build a partnership that works for our customers with innovative technology powered by a unique business model. We are now helping customers in 60 countries worldwide and 40% of our business is from repeat customers.

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Our core values

Venus concept Core Values


Innovation is a key component of everything we do at Venus Concept, including the look and feel of our brand, the technology in our devices, and the way we do business.


We provide our customers with the highest level of support and proactively seek out ways to help grow their business. Our unique business model provides customers with never-before-seen business features, like a true subscription model, unmatched marketing support, continuous clinical education, practice enhancement programs, and more.


Venus Concept successfully operates in over 60 different countries around the globe. Our goal is to provide consistent support and marketing services to our clients and their patients. Although each global office is tailored to their region, all of them work in unison to deliver Venus Concept’s overarching mission statement and brand message.


We have a firm belief in practicing honesty and authenticity throughout our organization, both internally in the company and externally with our clients.

Executive team

Domenic Serafino
Domenic Serafino

Domenic brings over 20 years of experience in the medical device industry. Domenic was a partner and President of Canada’s largest laser distribution company, Sigmacon Group, for over six years. In 2001, he joined Syneron as President for North America, and was instrumental in taking the company public on Nasdaq in August 2004. During Domenic’s tenure at Syneron, the company grew from $0 to $1.3 billion market cap in less than five years.

Maor Sinai
Maor Sinai
Maor is an industry veteran with over 15 years of experience in the aesthetic industry. His sales and marketing expertise, combined with...
Domenic Della Penna
Domenic Della Penna
Mr. Della Penna brings considerable expertise and experience to Venus Concept, having held senior posts at several industry...
Boris Vaynberg
Boris Vaynberg
Boris joined Venus Concept after overseeing the Research & Development (R&D) team at Syneron, and leading the R&D Physics Group at Lumenis...
Sean Carr
Sean Carr
Sean is a CPA, CA and has over 25 years of experience in the financial management field, most recently as CFO of Canadian...
Bill Kelley
Bill Kelley
Bill Kelley has over 30 years of experience in the aesthetic capital equipment business. He has had domestic and international reporting...

Leadership team

Making a difference in the communities where we live and work

Giving back to the community is part of our core values as a company. At Venus Concept, we believe a combination of financial and human resources can bring about greater change than either alone. This philosophy is best represented by the involvement of our employees in various charity events and community programs throughout the year, backed by funding support from Venus Concept.

We encourage our employees to choose causes that are meaningful to them.

See more in our News & Events page.

See News & Events

Venus Concept team in the community

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