What is the impact of the COVID-19 pandemic on the aesthetics industry? Here’s what you need to know as a medical aesthetics professional.
February 2, 2021
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Venus Concept is a leader in the global medical and aesthetic device market, pairing best-in-class technology with the first and only true subscription model in the industry.
Social media strategy should be a fundamental part of your med spa digital marketing plan. 3.96 billion people currently use social media worldwide—58.11% of the global population—and that’s an audience you can’t afford to ignore. In a multi-platform survey, about 44.8% of users reported finding new products or services they are considering buying on social media. There’s no denying the power of social media marketing for med spas. However, with over 90% of businesses in the US alone using social media for marketing purposes, there is increasing competition to stand out to potential clients. The biggest mistake most businesses make is approaching their social media marketing without a plan. Your med spa digital marketing strategy is an essential component of your clinic’s success and should be built from the ground up. Here are the ten essential building blocks for any successful med spa’s social media strategy.
Setting an objective provides a guide for your social media strategy as well as a way to assess if it is successful. Choose one or two main goals you would like to achieve. Is it to educate, to find clients, to retain clients, to land speaking/consulting gigs, possibly all of the above?
Rather than dividing your efforts at the start, choose one platform and master it before committing to more. Because of its visual component, many med spas focus their digital marketing efforts on Instagram. You may want to do some research before following the pack—for instance, did you know that Pinterest is the fastest-growing social media platform among women ages 25-40? Put simply, you should choose the one favored by your target audience and potential clients, rather than other clinics
Decide early on what image you want to project to the public, as this will inform everything from your profile picture to your comment policy. Will you aim to come across as professional? Personable? Remember that today’s social media users value authenticity above all, a quality that isn’t always easy to find in the aesthetics industry. And keep it positive!
Across platforms, your med spa’s digital image should look picture-perfect and consistent. Use the same profile pic and logo, for instance, to boost recognition online. Keep your hours and contact info up to date, and keep your social media pages clean and in line with your clinic’s overall brand image.
Put simply, this is how often you are going to post and when. Once you have a schedule in mind, it’s important to stick to it, since inactive accounts have less discoverability and people are quick to stop following them. Multiple online services can help you automate your calendar to make the process easier.
Social media relies heavily on the visual, which is great for aesthetic businesses. High-quality images of your products and services will probably make up the bulk of your content, but feel free to get creative. You could include polls, Q&As, video tutorials—the list is endless. Also, make sure to link to longer-form content like blog posts or articles that offer more information and draw people to your clinic’s website.
One thing businesses sometimes forget is that the whole point of social media is to be social! Have no doubt, once you start posting appealing content, your audience will want to engage with you. It’s important to interact with your users so that your practice feels approachable and trustworthy. In this way, social media marketing for med spas has a customer service aspect to it. Check direct messages often, respond to questions and comments, and follow back. These connections will win over prospective clients and beat out the idle competition.
You can significantly expand your reach by promoting your online presence through advertising. Facebook, Instagram, and other social media platforms allow you to boost posts with a click for a fee, but we recommend doing some research and taking a targeted approach, as it’s very easy to waste money this way. The good news is, you can raise awareness of your social media efforts without spending a dime by posting engaging content, using relevant or trending hashtags, and keeping your account active.
All of this effort will be a waste of time if you aren’t actively turning your audience into clients. Although social media is an excellent tool for establishing an online presence for your clinic, it does have its limits in terms of converting likes into sales. It’s all about getting your interested followers one step closer to investing in their aesthetic journey. You can do this by making your website and contact info highly visible, and also by encouraging them to sign up for updates, announcements, or giveaways, thereby upgrading them to higher-level leads for your email marketing campaigns.
Put simply, this is how you plan to keep track of what works and to see if you are achieving the objectives you set in step one. Most social media platforms offer basic analytics that you can check in your account yourself. If you enlist the help of a social media manager or service, they will have a more robust method of incorporating this data into your med spa’s digital marketing plan.
Putting together an effective social media strategy that looks good, boosts brand recognition, and converts into sales is no easy task. It’s worth enlisting the expertise of an individual or firm that can offer you the best return on investment for your online presence. This is especially true when uncertain times require careful management. At Venus Concept, we do far more than provide the most innovative and advanced medical aesthetic devices on the market. We’re also dedicated to the partners who use our products, with business services that help you equip, promote, and grow your clinic. This includes helping you navigate the ever-changing landscape of marketing and social media.
Speak to one of our marketing experts today to learn more about how we can support your practice.
For more information call: (888) 907-0115 // info@venusconcept.com // 235 Yorkland Blvd., Suite 900, Toronto, ON, M2J 4Y8 Canada
REGULATORY CLEARANCES [ More ]
Venus Bliss™ is cleared by the FDA and licensed by Health Canada for non-invasive lipolysis of the abdomen and flanks in individuals with a Body Mass Index (BMI) of 30 or less, with the diode laser applicators. The (MP)2 applicator is cleared by the FDA for temporary reduction in the appearance of cellulite, and licensed by Health Canada for temporary increase of skin tightening, temporary circumferential reduction, and temporary cellulite reduction. Venus Bliss™ has CE Mark as a non-invasive medical aesthetic device enabling a comprehensive approach leading to body contouring, addressing fat reduction, skin tightening, circumference reduction, and cellulite reduction.
Venus Versa™ is cleared by the FDA, licensed by Health Canada, and has CE Mark as a multi-application device intended to be used in aesthetic and cosmetic procedures. The SR515 and SR580 applicators are cleared by the FDA, licensed by Health Canada, and have CE Mark for the treatment of benign pigmented epidermal and cutaneous lesions and treatment of benign cutaneous vascular lesions. The HR650/HR650XL and HR690/HR690XL applicators are cleared by the FDA, licensed by Health Canada, and have CE Mark for the removal of unwanted hair and to effect stable long-term or permanent hair reduction for Fitzpatrick skin types I-IV. The AC Dual applicator is cleared by the FDA, licensed by Health Canada, and has CE Mark for the treatment of acne vulgaris. The DiamondPolar™ and OctiPolar™ applicators on the Venus Versa™ system are cleared by the FDA for non-invasive treatment of moderate to severe facial wrinkles and rhytides on females with Fitzpatrick skin types I-IV. The DiamondPolar™ applicator is licensed by Health Canada and has CE Mark for non-invasive treatment of moderate to severe facial wrinkles and rhytides on females with Fitzpatrick skin types I-IV. The OctiPolar™ applicator on the Venus Versa™ system is licensed by Health Canada and has CE Mark for temporary body contouring via skin tightening, circumferential reduction, and cellulite reduction. The NanoFractional RF™ (Viva) applicator is cleared by the FDA, licensed by Health Canada, and has CE Mark for dermatological procedures requiring ablation and resurfacing of the skin.
ARTAS iX™ is cleared by the FDA, licensed by Health Canada and has CE Mark with indication for use for harvesting hair follicles from the scalp in men diagnosed with androgenic alopecia (male pattern hair loss) who have black or brown straight hair. ARTAS iX™ is intended to assist physicians in identifying and extracting hair follicular units from the scalp during hair transplantation; creating recipient sites; and implanting harvested hair follicles.
NeoGraft® is cleared by the FDA, licensed by Health Canada and has CE Mark with indication for use in suction-assisted follicular extraction and re-implantation. NeoGraft® is an auto-graft system and can be used on both male and female patients.
Venus Legacy™ is cleared by the FDA for the non-invasive treatment of moderate to severe facial wrinkles and rhytides in females with Fitzpatrick skin types I-IV with the OctiPolar™ and DiamondPolar™ applicators, and temporary reduction in the appearance of cellulite with the 4D Body (LB2) and 4D Face (LF2) applicators. It is licensed by Health Canada and has CE Mark for the temporary increase of skin tightening, temporary circumferential reduction, temporary cellulite reduction, and temporary wrinkle reduction.
Venus Velocity™ is cleared by the FDA, licensed by Health Canada and has CE Mark for hair removal, permanent hair reduction (defined as the long-term stable reduction in the number of hairs re-growing when measured at 6, 9 and 12 months after the completion of a treatment regimen), and the treatment of pseudofolliculitis barbae for all Fitzpatrick skin types.
Venus Fiore™ received regulatory approval in Israel for aesthetic and functional treatment of the vagina, labia and mons pubis. Venus Fiore™ is available for sale in India, Hong Kong, and other selected Asian countries.
The Venus Viva™ MD is cleared by the FDA, licensed by Health Canada and has CE Mark for the use in dermatological procedures requiring ablation and resurfacing of the skin using the Viva™/Viva™ MD applicator, and the non-invasive treatment, reduction in the appearance of moderate to severe facial wrinkles and rhytides for females in Fitzpatrick skin types I-IV with the DiamondPolar™ applicator.
The Venus Viva™ MD is cleared by the FDA for the use in dermatological procedures requiring ablation and resurfacing of the skin, and the non-invasive treatment of moderate to severe facial wrinkles and rhytides for females in Fitzpatrick skin types I-IV with the DiamondPolar™ applicator.
Venus Epileve™ is cleared by FDA, licensed by Health Canada and has CE Mark for hair removal, permanent hair reduction (defined as the long-term stable reduction in the number of hairs re-growing when measured at 6, 9 and 12 months after the completion of a treatment regimen), and the treatment of pseudofolliculitis barbae for all Fitzpatrick skin types. Venus Epileve™ is also CE-Marked for hirsutism.
Venus Freeze Plus™ is cleared by the FDA for the non-invasive treatment of moderate to severe facial wrinkles and rhytides in females with Fitzpatrick skin types I-IV. It is licensed by Health Canada for temporary skin tightening, and temporary reduction in the appearance of cellulite on the abdomen and flanks, using the DiamondPolar™ and OctiPolar™ applicators. The DiamondPolar™ applicator on Venus Freeze Plus™ has CE Mark for the non-invasive treatment of moderate to severe facial wrinkles and rhytides, and the increase of skin tightening, temporary circumferential reduction, and cellulite reduction with the OctiPolar™ applicator.
Venus Heal™ is licensed by Health Canada and can be used for the treatment of both acute and chronic disorders of the musculoskeletal system, such as muscle spasms, back pain, and soft tissue injuries, and results in effects such as pain relief, myorelaxation, increase of local blood circulation, and edema reduction. In the U.S., Venus Heal™ is cleared by the FDA for the relief of minor muscle aches and pain, relief of muscle spasm, and temporary improvement of local blood circulation. These indications enable the treatment of certain soft tissue injuries and conditions.
Venus Glow™ is cleared by the FDA as a Class I motorized dermabrasion device. It provides a dermal rejuvenation treatment that works to open up and deep-clean pores. Venus Concept is the exclusive distributor for Venus Glow™.
Venus Skin™ is a skin care line of various lotions and creams intended to improve different aspects of skin appearance, skin serums, and skin nourishment solutions.
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