Millennials are the new face of the facelift. Demand for non-invasive procedures skyrocketed among younger consumers, and practices hoping to ride the wave need to be prepared. Is your practice ready for the millennial market?
September 5, 2017
TEL: (888) 907-0115
Venus Concept is a leader in the global medical and aesthetic device market, pairing best-in-class technology with the first and only true subscription model in the industry.
Social media is an essential marketing tactic for medical aesthetics providers. But when it comes to social media, there is definitely a learning curve. To get the most out of social media for your practice, you'll need to know what works, and what doesn't.
Mastering social media marketing won’t happen overnight, but you can get ahead by avoiding these 10 common mistakes that aesthetics clinics make online.
Think about who your customers and viewers are, particularly in terms of age, income, and location, and where they spend their time online. Some platforms suit different messages better than others. Ensure that you're speaking directly to those folks who are most likely to eventually book an appointment.
Brands often try to start all their social media efforts at once, then fade out when they can't maintain momentum. If you are just starting out, take a slow and steady approach and gradually become more active. Pick one or two platforms at first, and master them before moving on to more.
Your social media profile should be viewed as an extension of your clinic's website. The messaging should be akin to your waiting room, your website, or your office brochure, and it should allow your audience to find you and set you apart from everyone else. Make sure you include up-to-date contact information and details of your services to help prospective patients connect with you.
Are you posting enough? Or are you posting too much? How can you tell which approach is the right way to go? Followers are interested in your clinic, but don’t want to be bombarded with updates every hour. A standard daily rule of thumb is to post at least once but no more than three or four times per day.
When posting to social media sites, carefully consider what will interest your audience and why they’re following you in the first place. Give them what they want, and avoid getting too off-topic, as it may attract the wrong crowd. Stick to aesthetics and related subjects—like health, fitness, beauty—and stray only when it feels appropriate.
Bear in mind that your business social media accounts are different from your personal social media accounts, so your views are best kept offline. If someone says something negative about your practice online, make yourself a model of courtesy and civility. This is a very public customer service interaction, and a classy approach will leave a good impression on others.
At the risk of sounding contradictory, being too impersonal can be as much of a pitfall as being too personal. Social media provides an opportunity to share your enthusiasm and passion for what you do with the world, so take advantage of it by highlighting successes, happy stories, and practical tips. Just make sure your brand message is always aligned, and you keep the content comparatively light and customer-friendly.
Online inactivity is a big no-no. Merely setting up an account and waiting for fans to roll in is not enough; cultivating a supportive audience takes time, so be prepared to put in the effort. When consumers ask questions or post on your social media sites, answer them. When someone has a positive online interaction with your clinic, they can become an advocate for your brand.
High-quality, original content and images will help you stand out. Don’t slack on your content! As well, though social media can often be construed as “casual,” proper spelling and grammar is still a must for aesthetic practices. To consumers of aesthetic services, this speaks to your precision and professionalism.
Because people are on social media all the time, they tend to have very little patience. Anything that you would find frustrating or irritating is probably something that your followers will, too. Put yourself in their shoes, and act accordingly.
Social media has woven its way into the fabric of our lives, and building it into the marketing strategy of your aesthetics practice is essential. Starting out with social can seem scary. But with these simple tips in mind, you'll find it easier than ever to spot growth opportunities, build your brand, and avoid social media blunders.
Download our essential report, The Biggest Social Media Mistakes Aesthetics Clinics Make—and How to Avoid Them, to learn how to develop strategies for your aesthetics practice to avoid these common pitfalls and succeed on social media.
For more information call: (888) 907-0115 // info@venusconcept.com // 235 Yorkland Blvd., Suite 900, Toronto, ON, M2J 4Y8 Canada
REGULATORY CLEARANCES [ More ]
Venus Bliss™ is cleared by the FDA and licensed by Health Canada for non-invasive lipolysis of the abdomen and flanks in individuals with a Body Mass Index (BMI) of 30 or less, with the diode laser applicators. The (MP)2 applicator is cleared by the FDA for temporary reduction in the appearance of cellulite, and licensed by Health Canada for temporary increase of skin tightening, temporary circumferential reduction, and temporary cellulite reduction. Venus Bliss™ has CE Mark as a non-invasive medical aesthetic device enabling a comprehensive approach leading to body contouring, addressing fat reduction, skin tightening, circumference reduction, and cellulite reduction.
Venus Versa™ is cleared by the FDA, licensed by Health Canada, and has CE Mark as a multi-application device intended to be used in aesthetic and cosmetic procedures. The SR515 and SR580 applicators are cleared by the FDA, licensed by Health Canada, and have CE Mark for the treatment of benign pigmented epidermal and cutaneous lesions and treatment of benign cutaneous vascular lesions. The HR650/HR650XL and HR690/HR690XL applicators are cleared by the FDA, licensed by Health Canada, and have CE Mark for the removal of unwanted hair and to effect stable long-term or permanent hair reduction for Fitzpatrick skin types I-IV. The AC Dual applicator is cleared by the FDA, licensed by Health Canada, and has CE Mark for the treatment of acne vulgaris. The DiamondPolar™ and OctiPolar™ applicators on the Venus Versa™ system are cleared by the FDA for non-invasive treatment of moderate to severe facial wrinkles and rhytides on females with Fitzpatrick skin types I-IV. The DiamondPolar™ applicator is licensed by Health Canada and has CE Mark for non-invasive treatment of moderate to severe facial wrinkles and rhytides on females with Fitzpatrick skin types I-IV. The OctiPolar™ applicator on the Venus Versa™ system is licensed by Health Canada and has CE Mark for temporary body contouring via skin tightening, circumferential reduction, and cellulite reduction. The NanoFractional RF™ (Viva) applicator is cleared by the FDA, licensed by Health Canada, and has CE Mark for dermatological procedures requiring ablation and resurfacing of the skin.
ARTAS iX™ is cleared by the FDA, licensed by Health Canada and has CE Mark with indication for use for harvesting hair follicles from the scalp in men diagnosed with androgenic alopecia (male pattern hair loss) who have black or brown straight hair. ARTAS iX™ is intended to assist physicians in identifying and extracting hair follicular units from the scalp during hair transplantation; creating recipient sites; and implanting harvested hair follicles.
NeoGraft® is cleared by the FDA, licensed by Health Canada and has CE Mark with indication for use in suction-assisted follicular extraction and re-implantation. NeoGraft® is an auto-graft system and can be used on both male and female patients.
Venus Legacy™ is cleared by the FDA for the non-invasive treatment of moderate to severe facial wrinkles and rhytides in females with Fitzpatrick skin types I-IV with the OctiPolar™ and DiamondPolar™ applicators, and temporary reduction in the appearance of cellulite with the 4D Body (LB2) and 4D Face (LF2) applicators. It is licensed by Health Canada and has CE Mark for the temporary increase of skin tightening, temporary circumferential reduction, temporary cellulite reduction, and temporary wrinkle reduction.
Venus Velocity™ is cleared by the FDA, licensed by Health Canada and has CE Mark for hair removal, permanent hair reduction (defined as the long-term stable reduction in the number of hairs re-growing when measured at 6, 9 and 12 months after the completion of a treatment regimen), and the treatment of pseudofolliculitis barbae for all Fitzpatrick skin types.
Venus Fiore™ received regulatory approval in Israel for aesthetic and functional treatment of the vagina, labia and mons pubis. Venus Fiore™ is available for sale in India, Hong Kong, and other selected Asian countries.
The Venus Viva™ MD is cleared by the FDA, licensed by Health Canada and has CE Mark for the use in dermatological procedures requiring ablation and resurfacing of the skin using the Viva™/Viva™ MD applicator, and the non-invasive treatment, reduction in the appearance of moderate to severe facial wrinkles and rhytides for females in Fitzpatrick skin types I-IV with the DiamondPolar™ applicator.
The Venus Viva™ MD is cleared by the FDA for the use in dermatological procedures requiring ablation and resurfacing of the skin, and the non-invasive treatment of moderate to severe facial wrinkles and rhytides for females in Fitzpatrick skin types I-IV with the DiamondPolar™ applicator.
Venus Epileve™ is cleared by FDA, licensed by Health Canada and has CE Mark for hair removal, permanent hair reduction (defined as the long-term stable reduction in the number of hairs re-growing when measured at 6, 9 and 12 months after the completion of a treatment regimen), and the treatment of pseudofolliculitis barbae for all Fitzpatrick skin types. Venus Epileve™ is also CE-Marked for hirsutism.
Venus Freeze Plus™ is cleared by the FDA for the non-invasive treatment of moderate to severe facial wrinkles and rhytides in females with Fitzpatrick skin types I-IV. It is licensed by Health Canada for temporary skin tightening, and temporary reduction in the appearance of cellulite on the abdomen and flanks, using the DiamondPolar™ and OctiPolar™ applicators. The DiamondPolar™ applicator on Venus Freeze Plus™ has CE Mark for the non-invasive treatment of moderate to severe facial wrinkles and rhytides, and the increase of skin tightening, temporary circumferential reduction, and cellulite reduction with the OctiPolar™ applicator.
Venus Heal™ is licensed by Health Canada and can be used for the treatment of both acute and chronic disorders of the musculoskeletal system, such as muscle spasms, back pain, and soft tissue injuries, and results in effects such as pain relief, myorelaxation, increase of local blood circulation, and edema reduction. In the U.S., Venus Heal™ is cleared by the FDA for the relief of minor muscle aches and pain, relief of muscle spasm, and temporary improvement of local blood circulation. These indications enable the treatment of certain soft tissue injuries and conditions.
Venus Glow™ is cleared by the FDA as a Class I motorized dermabrasion device. It provides a dermal rejuvenation treatment that works to open up and deep-clean pores. Venus Concept is the exclusive distributor for Venus Glow™.
Venus Skin™ is a skin care line of various lotions and creams intended to improve different aspects of skin appearance, skin serums, and skin nourishment solutions.
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