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Venus Concept is a leader in the global medical and aesthetic device market, pairing best-in-class technology with the first and only true subscription model in the industry.
Now that the holidays are behind us, it is time to start 2020 off with a bang. The new year calls for new ventures, and freshening up your promotional tactics to bring more foot traffic into your aesthetic practice is a great place to start. Consumers are recovering from the busy activities of December and now have plenty of time to prepare themselves for the next festivity on the calendar—Valentine’s Day. That means now is the perfect time to show some love to your existing patient base while also attracting some new patients with these creative promotional ideas.
Did you know that for the 13th year in a row, gift cards were the most popular item on wish lists? (National Retail Federation Holiday Recap 2019) If your aesthetics practice is not yet offering gift cards, better late than never to jump on the wagon. The revenue from a gift card sale is essentially a form of guaranteed income. To make it even better, as much as 72% of consumers will spend more than the actual value of the gift card. That means extra revenue potential for you. To kick off this new promotion, consider incentivizing patients by offering a gift card when they spend a certain amount. For example, patients would get a $50 gift card when they spend $500 or more on a treatment package. If they’re shopping for a gift, they get the added incentive of using the gift card to treat themselves too. Gift cards on their own are also a great gift option for Valentine’s Day—it provides a bit of a personal touch while allowing the recipient to choose how they’d like to spend it.
As many as 66% of facial plastic surgeons reported that complementary non-surgical procedures rang in as the top trend in their practices in 2016. Depending on what kind of treatments you currently offer, many of them may yield wonderful results when performed together in one session. These complementary treatment packages can act as a signature treatment for your practice and can easily be branded to fit a Valentine’s Day theme, so innovate and get creative with it. A great place to start is to consider finding a solution to a general aesthetic concern that many of your patients will have. For instance, a younger clientele may want more body contouring with skin tightening, while an older demographic would be more enticed with complementary anti-aging treatments. In any case, this can save time for the patient, meaning fewer visits and higher turnover rates for efficiency within the practice. Because you can charge more for complementary treatment packages, it also means higher profit margins for you.
For the quickest and easiest solution, opt to start with a multi-applicator system. For instance, Venus Versa™ is the only device that provides the TriBella™ 3-in-1 total facial rejuvenation treatment, performed using three applicators from just the one device.
Are you spending a lot of your budget on acquiring new patients? Consider a simpler solution—have your existing patients do the work for you. A referral program can incentivize customers to spread the word about how amazing your practice is. The reward for bringing in new patients could be referral coupons, free package upgrades, or maybe even a complementary treatment. Whatever the capacity you might have for such a program, do make sure to reward both sides of the party with a deal that benefits both the referrer and the new patient. Not only will you be able to generate more foot traffic, you are also giving your current customers an easy way to show some love to their friends and family this Valentine’s Day.
Anyone can host an online contest or giveaway, but the key to a successful promotional campaign is to identify the objectives associated. To maximize the effects of a contest or giveaway, consider asking participants to fill out a form in order to submit an entry. This form should request contact information, such as full names and email addresses, along with permission to contact them with future promos and information. You will then be able to compile an email list and work to nurture those leads with the goal of eventual conversion. Before launching your Valentine’s Day contest or giveaway, be sure to read this step-by-step guide to email marketing.
If you’re working with a tight budget, consider suggestions such as encouraging word of mouth, sprucing up your website with seasonal marketing assets, creating shareable content, or even hosting an open house to promote your aesthetic services. To help put these promotion ideas into play, Venus Concept customers can take advantage of free Valentine’s Day-themed assets that you can use around your practice or online for a quick seasonal refresh. Login to My Account to download them now!
For more information call: (888) 907-0115 // info@venusconcept.com // 235 Yorkland Blvd., Suite 900, Toronto, ON, M2J 4Y8 Canada
REGULATORY CLEARANCES [ More ]
Venus Bliss™ is cleared by the FDA and licensed by Health Canada for non-invasive lipolysis of the abdomen and flanks in individuals with a Body Mass Index (BMI) of 30 or less, with the diode laser applicators. The (MP)2 applicator is cleared by the FDA for temporary reduction in the appearance of cellulite, and licensed by Health Canada for temporary increase of skin tightening, temporary circumferential reduction, and temporary cellulite reduction. Venus Bliss™ has CE Mark as a non-invasive medical aesthetic device enabling a comprehensive approach leading to body contouring, addressing fat reduction, skin tightening, circumference reduction, and cellulite reduction.
Venus Versa™ is cleared by the FDA, licensed by Health Canada, and has CE Mark as a multi-application device intended to be used in aesthetic and cosmetic procedures. The SR515 and SR580 applicators are cleared by the FDA, licensed by Health Canada, and have CE Mark for the treatment of benign pigmented epidermal and cutaneous lesions and treatment of benign cutaneous vascular lesions. The HR650/HR650XL and HR690/HR690XL applicators are cleared by the FDA, licensed by Health Canada, and have CE Mark for the removal of unwanted hair and to effect stable long-term or permanent hair reduction for Fitzpatrick skin types I-IV. The AC Dual applicator is cleared by the FDA, licensed by Health Canada, and has CE Mark for the treatment of acne vulgaris. The DiamondPolar™ and OctiPolar™ applicators on the Venus Versa™ system are cleared by the FDA for non-invasive treatment of moderate to severe facial wrinkles and rhytides on females with Fitzpatrick skin types I-IV. The DiamondPolar™ applicator is licensed by Health Canada and has CE Mark for non-invasive treatment of moderate to severe facial wrinkles and rhytides on females with Fitzpatrick skin types I-IV. The OctiPolar™ applicator on the Venus Versa™ system is licensed by Health Canada and has CE Mark for temporary body contouring via skin tightening, circumferential reduction, and cellulite reduction. The NanoFractional RF™ (Viva) applicator is cleared by the FDA, licensed by Health Canada, and has CE Mark for dermatological procedures requiring ablation and resurfacing of the skin.
ARTAS iX™ is cleared by the FDA, licensed by Health Canada and has CE Mark with indication for use for harvesting hair follicles from the scalp in men diagnosed with androgenic alopecia (male pattern hair loss) who have black or brown straight hair. ARTAS iX™ is intended to assist physicians in identifying and extracting hair follicular units from the scalp during hair transplantation; creating recipient sites; and implanting harvested hair follicles.
NeoGraft® is cleared by the FDA, licensed by Health Canada and has CE Mark with indication for use in suction-assisted follicular extraction and re-implantation. NeoGraft® is an auto-graft system and can be used on both male and female patients.
Venus Legacy™ is cleared by the FDA for the non-invasive treatment of moderate to severe facial wrinkles and rhytides in females with Fitzpatrick skin types I-IV with the OctiPolar™ and DiamondPolar™ applicators, and temporary reduction in the appearance of cellulite with the 4D Body (LB2) and 4D Face (LF2) applicators. It is licensed by Health Canada and has CE Mark for the temporary increase of skin tightening, temporary circumferential reduction, temporary cellulite reduction, and temporary wrinkle reduction.
Venus Velocity™ is cleared by the FDA, licensed by Health Canada and has CE Mark for hair removal, permanent hair reduction (defined as the long-term stable reduction in the number of hairs re-growing when measured at 6, 9 and 12 months after the completion of a treatment regimen), and the treatment of pseudofolliculitis barbae for all Fitzpatrick skin types.
Venus Fiore™ received regulatory approval in Israel for aesthetic and functional treatment of the vagina, labia and mons pubis. Venus Fiore™ is available for sale in India, Hong Kong, and other selected Asian countries.
The Venus Viva™ MD is cleared by the FDA, licensed by Health Canada and has CE Mark for the use in dermatological procedures requiring ablation and resurfacing of the skin using the Viva™/Viva™ MD applicator, and the non-invasive treatment, reduction in the appearance of moderate to severe facial wrinkles and rhytides for females in Fitzpatrick skin types I-IV with the DiamondPolar™ applicator.
The Venus Viva™ MD is cleared by the FDA for the use in dermatological procedures requiring ablation and resurfacing of the skin, and the non-invasive treatment of moderate to severe facial wrinkles and rhytides for females in Fitzpatrick skin types I-IV with the DiamondPolar™ applicator.
Venus Epileve™ is cleared by FDA, licensed by Health Canada and has CE Mark for hair removal, permanent hair reduction (defined as the long-term stable reduction in the number of hairs re-growing when measured at 6, 9 and 12 months after the completion of a treatment regimen), and the treatment of pseudofolliculitis barbae for all Fitzpatrick skin types. Venus Epileve™ is also CE-Marked for hirsutism.
Venus Freeze Plus™ is cleared by the FDA for the non-invasive treatment of moderate to severe facial wrinkles and rhytides in females with Fitzpatrick skin types I-IV. It is licensed by Health Canada for temporary skin tightening, and temporary reduction in the appearance of cellulite on the abdomen and flanks, using the DiamondPolar™ and OctiPolar™ applicators. The DiamondPolar™ applicator on Venus Freeze Plus™ has CE Mark for the non-invasive treatment of moderate to severe facial wrinkles and rhytides, and the increase of skin tightening, temporary circumferential reduction, and cellulite reduction with the OctiPolar™ applicator.
Venus Heal™ is licensed by Health Canada and can be used for the treatment of both acute and chronic disorders of the musculoskeletal system, such as muscle spasms, back pain, and soft tissue injuries, and results in effects such as pain relief, myorelaxation, increase of local blood circulation, and edema reduction. In the U.S., Venus Heal™ is cleared by the FDA for the relief of minor muscle aches and pain, relief of muscle spasm, and temporary improvement of local blood circulation. These indications enable the treatment of certain soft tissue injuries and conditions.
Venus Glow™ is cleared by the FDA as a Class I motorized dermabrasion device. It provides a dermal rejuvenation treatment that works to open up and deep-clean pores. Venus Concept is the exclusive distributor for Venus Glow™.
Venus Skin™ is a skin care line of various lotions and creams intended to improve different aspects of skin appearance, skin serums, and skin nourishment solutions.
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