A new year calls for a fresh look at the medical aesthetics industry. Discover what’s trending in 2019 so you can better prepare your medical aesthetics clinic for success.
January 8, 2019
TEL: (888) 907-0115
Venus Concept is a leader in the global medical and aesthetic device market, pairing best-in-class technology with the first and only true subscription model in the industry.
According to the American Society for Dermatologic Surgery (ASDS), almost 70% of dermatologic patients are considering a cosmetic treatment. With a rise in demand for non-surgical medical aesthetic treatments, making the transformation from spa to MediSpa is an attractive proposal. In order to introduce non-invasive medical aesthetic treatments to your spa’s services menu, you may be first be required to hire a medical director, depending on where you are located (see our guide here to help you find the best fit for your new MediSpa). Once that’s covered, incorporating non-surgical aesthetic treatments is a breeze, but which ones should you invest in first? Consider the following in-demand treatments to get started. All four are simple for any MediSpa to seamlessly incorporate into existing service offerings and pitch to loyal clients looking for a little something extra, while also keeping patient acquisition costs in check.
The ASDS reports that 73% of prospective patients are concerned about discoloration alongside uneven skin texture. Radio frequency-based skin resurfacing treatments can offer a lucrative entry point for spas into the non-surgical medical aesthetics field. While it’s possible that they may interfere with your microdermabrasion treatments if you offer them, it’s worth considering the energy-based skin resurfacing treatments as an alternative with less downtime and a more impactful result on skin health.
For those looking for an alternative treatment option that complements current skin care offerings, photorejuvenation treatments may be the answer. One of the top requested non-surgical medical aesthetic treatments among male patients, photorejuvenation treatments utilize Intense Pulsed Light (IPL) energy to target a range of pigmentation and skin texture concerns such as hyperpigmentation, melasma, port wine stains, hemangiomas, telangiectasias, venous malformations, vascular lesions, and more. Through the use of targeted IPL energy, pigmentation is broken up, collagen production is boosted, and skin tone is improved for a younger, more even-looking complexion.
While waxing, threading, and tweezing services can make for loyal clients, some patients may skip out on appointments or drop them during busier periods. Eventually, many of these clients may be seeking a longer-term solution to unwanted hair growth, one that fits better with their schedules and doesn’t require as much of a regular commitment. Rather than having them look elsewhere, keep these patients coming to your clinic by adding IPL or laser hair removal treatments to your service offerings.
For spas that offer tanning services, diode laser hair removal devices may be the better bet. Due to the precise technology, diode laser hair removal devices like the Venus Velocity™ are an effective option for a wider range of skin tones, including tanned skin, with less risk of hyperpigmentation. Alternatively, for spas looking for a hair removal device that offers additional treatment options, the Venus Versa™ multi-treatment system may fit the bill. An easy-to-use, versatile device, Venus Versa™ offers the option to add applicators, allowing for several treatment offerings like IPL hair removal, photorejuvenation, body contouring, and more, with just one medical aesthetics platform. For spas that are committed to the MediSpa transformation, this device offers a variety of options in one convenient investment.
One of the top requested non-surgical treatments in 2017, according to the American Society for Aesthetic Plastic Surgery (ASAPS), body contouring treatments are starting to gain traction as an effective and less disruptive alternative to liposuction. With 86% of survey respondents noting excess weight on any part of the body as one of their top aesthetic concerns, the ASDS predicts this trend will continue. For many spa patients, excess fat may be a concern that goes hand-in-hand with hair removal treatments when preparing for tropical vacations or summer fashions.
Two industry-leading devices that may be the perfect fit for introducing body contouring to your MediSpa’s treatment list include Venus Versa™ and Venus Legacy™. Both medical aesthetic machines are powered by patented (MP)2 technology—a combination of Multi-Polar Radio Frequency and Pulsed Electro Magnetic Fields (PEMF)—to target and shrink fat cells. An increase in circulation in the treatment area via VariPulse™ technology prompts an increase in collagen production while establishing a more consistent delivery of energy. The result is a smoother, firmer silhouette in shorter appointments that won’t disrupt the busy schedules of your patients. Treatments are also extremely comfortable for patients with no downtime required.
Finally, skin tightening and wrinkle reduction treatments can be a simple upsell for spa patients concerned about premature signs of aging or those interested in advanced anti-aging skin care systems. With 72% of patients admitting they’re concerned about fine lines and wrinkles, particularly around the eyes, and ASAPS noting a 15% increase in non-surgical skin tightening treatments year-over-year, the idea of investing in a quality skin tightening aesthetic machine is even more attractive. For those interested in breaking into the medical aesthetics space, the Venus Freeze Plus™ anti-aging system may offer the best entry point. An easy-to-use device with advanced safety features, Venus Freeze Plus™ utilizes the previously mentioned (MP)2 technology to kickstart collagen and elastin production to firm up and smoothen loose skin on the face or body. With no downtime and technology that’s safe for all skin types, a system like Venus Freeze Plus™ may be the best way to serve more of your current clients while attracting prospective patients interested in a holistic and long-term treatment plan for targeting their top aging concerns.
By making the switch to a MediSpa, your clinic can help patients reveal their best results while operating a much more robust service menu that boosts your business’ overall return on investment. Whichever treatments your spa may be considering adding as part of your MediSpa transformation, consider partnering with a medical aesthetics device company like Venus Concept, which not only offers a flexible subscription payment model in many regions to make your capital investment more manageable, but also includes clinical training for your staff with every device purchase.
Interested in learning more about Venus Concept’s line of advanced medical aesthetic devices? Contact an expert today to discover your options.
For more information call: (888) 907-0115 // info@venusconcept.com // 235 Yorkland Blvd., Suite 900, Toronto, ON, M2J 4Y8 Canada
REGULATORY CLEARANCES [ More ]
Venus Bliss™ is cleared by the FDA and licensed by Health Canada for non-invasive lipolysis of the abdomen and flanks in individuals with a Body Mass Index (BMI) of 30 or less, with the diode laser applicators. The (MP)2 applicator is cleared by the FDA for temporary reduction in the appearance of cellulite, and licensed by Health Canada for temporary increase of skin tightening, temporary circumferential reduction, and temporary cellulite reduction. Venus Bliss™ has CE Mark as a non-invasive medical aesthetic device enabling a comprehensive approach leading to body contouring, addressing fat reduction, skin tightening, circumference reduction, and cellulite reduction.
Venus Versa™ is cleared by the FDA, licensed by Health Canada, and has CE Mark as a multi-application device intended to be used in aesthetic and cosmetic procedures. The SR515 and SR580 applicators are cleared by the FDA, licensed by Health Canada, and have CE Mark for the treatment of benign pigmented epidermal and cutaneous lesions and treatment of benign cutaneous vascular lesions. The HR650/HR650XL and HR690/HR690XL applicators are cleared by the FDA, licensed by Health Canada, and have CE Mark for the removal of unwanted hair and to effect stable long-term or permanent hair reduction for Fitzpatrick skin types I-IV. The AC Dual applicator is cleared by the FDA, licensed by Health Canada, and has CE Mark for the treatment of acne vulgaris. The DiamondPolar™ and OctiPolar™ applicators on the Venus Versa™ system are cleared by the FDA for non-invasive treatment of moderate to severe facial wrinkles and rhytides on females with Fitzpatrick skin types I-IV. The DiamondPolar™ applicator is licensed by Health Canada and has CE Mark for non-invasive treatment of moderate to severe facial wrinkles and rhytides on females with Fitzpatrick skin types I-IV. The OctiPolar™ applicator on the Venus Versa™ system is licensed by Health Canada and has CE Mark for temporary body contouring via skin tightening, circumferential reduction, and cellulite reduction. The NanoFractional RF™ (Viva) applicator is cleared by the FDA, licensed by Health Canada, and has CE Mark for dermatological procedures requiring ablation and resurfacing of the skin.
ARTAS iX™ is cleared by the FDA, licensed by Health Canada and has CE Mark with indication for use for harvesting hair follicles from the scalp in men diagnosed with androgenic alopecia (male pattern hair loss) who have black or brown straight hair. ARTAS iX™ is intended to assist physicians in identifying and extracting hair follicular units from the scalp during hair transplantation; creating recipient sites; and implanting harvested hair follicles.
NeoGraft® is cleared by the FDA, licensed by Health Canada and has CE Mark with indication for use in suction-assisted follicular extraction and re-implantation. NeoGraft® is an auto-graft system and can be used on both male and female patients.
Venus Legacy™ is cleared by the FDA for the non-invasive treatment of moderate to severe facial wrinkles and rhytides in females with Fitzpatrick skin types I-IV with the OctiPolar™ and DiamondPolar™ applicators, and temporary reduction in the appearance of cellulite with the 4D Body (LB2) and 4D Face (LF2) applicators. It is licensed by Health Canada and has CE Mark for the temporary increase of skin tightening, temporary circumferential reduction, temporary cellulite reduction, and temporary wrinkle reduction.
Venus Velocity™ is cleared by the FDA, licensed by Health Canada and has CE Mark for hair removal, permanent hair reduction (defined as the long-term stable reduction in the number of hairs re-growing when measured at 6, 9 and 12 months after the completion of a treatment regimen), and the treatment of pseudofolliculitis barbae for all Fitzpatrick skin types.
Venus Fiore™ received regulatory approval in Israel for aesthetic and functional treatment of the vagina, labia and mons pubis. Venus Fiore™ is available for sale in India, Hong Kong, and other selected Asian countries.
The Venus Viva™ MD is cleared by the FDA, licensed by Health Canada and has CE Mark for the use in dermatological procedures requiring ablation and resurfacing of the skin using the Viva™/Viva™ MD applicator, and the non-invasive treatment, reduction in the appearance of moderate to severe facial wrinkles and rhytides for females in Fitzpatrick skin types I-IV with the DiamondPolar™ applicator.
The Venus Viva™ MD is cleared by the FDA for the use in dermatological procedures requiring ablation and resurfacing of the skin, and the non-invasive treatment of moderate to severe facial wrinkles and rhytides for females in Fitzpatrick skin types I-IV with the DiamondPolar™ applicator.
Venus Epileve™ is cleared by FDA, licensed by Health Canada and has CE Mark for hair removal, permanent hair reduction (defined as the long-term stable reduction in the number of hairs re-growing when measured at 6, 9 and 12 months after the completion of a treatment regimen), and the treatment of pseudofolliculitis barbae for all Fitzpatrick skin types. Venus Epileve™ is also CE-Marked for hirsutism.
Venus Freeze Plus™ is cleared by the FDA for the non-invasive treatment of moderate to severe facial wrinkles and rhytides in females with Fitzpatrick skin types I-IV. It is licensed by Health Canada for temporary skin tightening, and temporary reduction in the appearance of cellulite on the abdomen and flanks, using the DiamondPolar™ and OctiPolar™ applicators. The DiamondPolar™ applicator on Venus Freeze Plus™ has CE Mark for the non-invasive treatment of moderate to severe facial wrinkles and rhytides, and the increase of skin tightening, temporary circumferential reduction, and cellulite reduction with the OctiPolar™ applicator.
Venus Heal™ is licensed by Health Canada and can be used for the treatment of both acute and chronic disorders of the musculoskeletal system, such as muscle spasms, back pain, and soft tissue injuries, and results in effects such as pain relief, myorelaxation, increase of local blood circulation, and edema reduction. In the U.S., Venus Heal™ is cleared by the FDA for the relief of minor muscle aches and pain, relief of muscle spasm, and temporary improvement of local blood circulation. These indications enable the treatment of certain soft tissue injuries and conditions.
Venus Glow™ is cleared by the FDA as a Class I motorized dermabrasion device. It provides a dermal rejuvenation treatment that works to open up and deep-clean pores. Venus Concept is the exclusive distributor for Venus Glow™.
Venus Skin™ is a skin care line of various lotions and creams intended to improve different aspects of skin appearance, skin serums, and skin nourishment solutions.
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