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Venus Concept is a leader in the global medical and aesthetic device market, pairing best-in-class technology with the first and only true subscription model in the industry.
Your medical aesthetics clinic may be doing a lot of things right, but spotting the weaknesses in your strategy is never as easy as listing your strengths. Your intentions may be well meaning, but these five common mistakes could be costing your clinic more prospective patients than you think. Read the following to identify your weak points, turn them into strengths, and better boost your clinic’s business success.
When a patient’s time in a waiting room can’t be avoided, keeping the area clean and relaxed to minimize patient anxiety is common practice. But did you know that it’s possible that your waiting room is too clean? Totally bare surfaces, stark colors, and empty tables and walls could make your clinic appear cold and sterile, raising patient anxiety and making a major marketing mistake. These clinics are missing out on the opportunity to better acquaint prospective patients with their work.
To enhance the effectiveness of your waiting room, use table space to offer a small, curated selection of current health and wellness magazines alongside some well-designed marketing materials containing Before-and-After images of your patients. Alternatively, consider creating a magazine-quality book with articles offering more in-depth details about the services your clinic offers, Before-and-After image galleries, and profiles on key clinic staff. The professional quality of these magazines will be eye-catching to patients, particularly for upscale medical aesthetics clinics, and offer the opportunity to cultivate patient trust before the consultation even begins.
Get even more creative by incorporating powerful testimonials or your key mission statement as artwork on walls and set the tone for your clinic from the moment prospective patients enter. With a little creativity, your clinic’s aesthetic can remain clean, while also optimizing this space to cultivate patient trust and soft-sell services.
It can be thrilling to have an eager patient, but making a promise you cannot keep will only lead to taking on a patient you cannot keep. Being confident in the results you can deliver is important, but it’s also imperative to ensure that patient expectations are in check. When showing Before-and-After galleries to prospective patients, be honest and open with how the results were acquired; be sure to note all the treatments used in each example so patients are aware of the complete treatment plan used to acquire each set of results. Let them know that while the results they are seeing are possible, every patient’s outcome is unique to their customized treatment plan.
Keeping expectations in order also means approaching the often difficult topic of a backup plan if the patient is not satisfied with the outcome from Plan A. Oftentimes, Plan B might be an easy way to present a long-term treatment plan to an eager patient who is adamant about sticking to a short-term solution.
On a similar topic, even if a patient does not permit your clinic to use their images in marketing materials, this doesn’t mean you should skip taking photos for their private file. Ensure quality Before photos are taken of each patient once they sign on to a treatment plan, and be sure that the photos capture the treatment area fully from a few different angles. Results per treatment session may be subtle and a patient may suffer a lapse in memory during a longer-term treatment plan. Gradual results can make it difficult for some patients to see the overall impact.
Keeping a Before image on hand to compare to an After picture is an invaluable tool at the conclusion of any treatment strategy to show patients the results accumulated over time and ensure they leave your clinic happy. (Before images can also be a form of protection from potential lawsuits.) As an additional marketing strategy, you may consider offering print-outs of a patient’s Before-and-After images for them to take home as a reminder of the results achieved and a little bit of proof they can show to friends or family when recommending your services.
Currently, patients have a plethora of information available to them online. In fact, if your website is doing its job, patients have sought out your clinic’s services based on a specific device or treatment you offer. While prospective patients may enter with a key idea of what they would like, going with a short-term strategy could lead to a dead-end for your business. Offering prospective patients exactly what they came for may be an easy sell, but it’s also a short-sighted move. Instead, consider recommending a long-term treatment plan that affords improved results as an alternative choice alongside the shorter-term treatment they were seeking. Recommending a long-term treatment strategy offers a better overall outcome for both parties, with the patient seeing and maintaining the results they’re seeking and your clinic developing a stronger relationship with a loyal patient.
While it might be in the best interests of a clinic to ensure treatment providers are fully booked to perform treatments, scheduling a first-time consultation during a time at which the treatment provider cannot meet the prospective patient—even for just 15 minutes—is a significant miss.
Patient care coordinators can often collect intake forms, conduct the initial patient interview, and brief the prospective patient on your clinic’s services and values, patient trust runs thin if they are not permitted the opportunity to meet the person who will be performing their treatments. Most informed patients know that a qualified and experienced treatment provider is a key piece to the overall medical aesthetic treatment decision, so always ensure they are afforded the opportunity to speak to the treatment provider during the initial consult. Treat this first impression as the final piece in building the foundation to a long-term patient-provider relationship.
By correcting these five mistakes medical aesthetics clinics make that could be affecting your business, this year could afford your clinic your best conversion rates yet. For more tips on how to improve conversions and consultations for better business success, download our invaluable eBook, Mastering the Art of the Aesthetic Consult, today.
For more information call: (888) 907-0115 // info@venusconcept.com // 235 Yorkland Blvd., Suite 900, Toronto, ON, M2J 4Y8 Canada
REGULATORY CLEARANCES [ More ]
Venus Bliss™ is cleared by the FDA and licensed by Health Canada for non-invasive lipolysis of the abdomen and flanks in individuals with a Body Mass Index (BMI) of 30 or less, with the diode laser applicators. The (MP)2 applicator is cleared by the FDA for temporary reduction in the appearance of cellulite, and licensed by Health Canada for temporary increase of skin tightening, temporary circumferential reduction, and temporary cellulite reduction. Venus Bliss™ has CE Mark as a non-invasive medical aesthetic device enabling a comprehensive approach leading to body contouring, addressing fat reduction, skin tightening, circumference reduction, and cellulite reduction.
Venus Versa™ is cleared by the FDA, licensed by Health Canada, and has CE Mark as a multi-application device intended to be used in aesthetic and cosmetic procedures. The SR515 and SR580 applicators are cleared by the FDA, licensed by Health Canada, and have CE Mark for the treatment of benign pigmented epidermal and cutaneous lesions and treatment of benign cutaneous vascular lesions. The HR650/HR650XL and HR690/HR690XL applicators are cleared by the FDA, licensed by Health Canada, and have CE Mark for the removal of unwanted hair and to effect stable long-term or permanent hair reduction for Fitzpatrick skin types I-IV. The AC Dual applicator is cleared by the FDA, licensed by Health Canada, and has CE Mark for the treatment of acne vulgaris. The DiamondPolar™ and OctiPolar™ applicators on the Venus Versa™ system are cleared by the FDA for non-invasive treatment of moderate to severe facial wrinkles and rhytides on females with Fitzpatrick skin types I-IV. The DiamondPolar™ applicator is licensed by Health Canada and has CE Mark for non-invasive treatment of moderate to severe facial wrinkles and rhytides on females with Fitzpatrick skin types I-IV. The OctiPolar™ applicator on the Venus Versa™ system is licensed by Health Canada and has CE Mark for temporary body contouring via skin tightening, circumferential reduction, and cellulite reduction. The NanoFractional RF™ (Viva) applicator is cleared by the FDA, licensed by Health Canada, and has CE Mark for dermatological procedures requiring ablation and resurfacing of the skin.
ARTAS iX™ is cleared by the FDA, licensed by Health Canada and has CE Mark with indication for use for harvesting hair follicles from the scalp in men diagnosed with androgenic alopecia (male pattern hair loss) who have black or brown straight hair. ARTAS iX™ is intended to assist physicians in identifying and extracting hair follicular units from the scalp during hair transplantation; creating recipient sites; and implanting harvested hair follicles.
NeoGraft® is cleared by the FDA, licensed by Health Canada and has CE Mark with indication for use in suction-assisted follicular extraction and re-implantation. NeoGraft® is an auto-graft system and can be used on both male and female patients.
Venus Legacy™ is cleared by the FDA for the non-invasive treatment of moderate to severe facial wrinkles and rhytides in females with Fitzpatrick skin types I-IV with the OctiPolar™ and DiamondPolar™ applicators, and temporary reduction in the appearance of cellulite with the 4D Body (LB2) and 4D Face (LF2) applicators. It is licensed by Health Canada and has CE Mark for the temporary increase of skin tightening, temporary circumferential reduction, temporary cellulite reduction, and temporary wrinkle reduction.
Venus Velocity™ is cleared by the FDA, licensed by Health Canada and has CE Mark for hair removal, permanent hair reduction (defined as the long-term stable reduction in the number of hairs re-growing when measured at 6, 9 and 12 months after the completion of a treatment regimen), and the treatment of pseudofolliculitis barbae for all Fitzpatrick skin types.
Venus Fiore™ received regulatory approval in Israel for aesthetic and functional treatment of the vagina, labia and mons pubis. Venus Fiore™ is available for sale in India, Hong Kong, and other selected Asian countries.
The Venus Viva™ MD is cleared by the FDA, licensed by Health Canada and has CE Mark for the use in dermatological procedures requiring ablation and resurfacing of the skin using the Viva™/Viva™ MD applicator, and the non-invasive treatment, reduction in the appearance of moderate to severe facial wrinkles and rhytides for females in Fitzpatrick skin types I-IV with the DiamondPolar™ applicator.
The Venus Viva™ MD is cleared by the FDA for the use in dermatological procedures requiring ablation and resurfacing of the skin, and the non-invasive treatment of moderate to severe facial wrinkles and rhytides for females in Fitzpatrick skin types I-IV with the DiamondPolar™ applicator.
Venus Epileve™ is cleared by FDA, licensed by Health Canada and has CE Mark for hair removal, permanent hair reduction (defined as the long-term stable reduction in the number of hairs re-growing when measured at 6, 9 and 12 months after the completion of a treatment regimen), and the treatment of pseudofolliculitis barbae for all Fitzpatrick skin types. Venus Epileve™ is also CE-Marked for hirsutism.
Venus Freeze Plus™ is cleared by the FDA for the non-invasive treatment of moderate to severe facial wrinkles and rhytides in females with Fitzpatrick skin types I-IV. It is licensed by Health Canada for temporary skin tightening, and temporary reduction in the appearance of cellulite on the abdomen and flanks, using the DiamondPolar™ and OctiPolar™ applicators. The DiamondPolar™ applicator on Venus Freeze Plus™ has CE Mark for the non-invasive treatment of moderate to severe facial wrinkles and rhytides, and the increase of skin tightening, temporary circumferential reduction, and cellulite reduction with the OctiPolar™ applicator.
Venus Heal™ is licensed by Health Canada and can be used for the treatment of both acute and chronic disorders of the musculoskeletal system, such as muscle spasms, back pain, and soft tissue injuries, and results in effects such as pain relief, myorelaxation, increase of local blood circulation, and edema reduction. In the U.S., Venus Heal™ is cleared by the FDA for the relief of minor muscle aches and pain, relief of muscle spasm, and temporary improvement of local blood circulation. These indications enable the treatment of certain soft tissue injuries and conditions.
Venus Glow™ is cleared by the FDA as a Class I motorized dermabrasion device. It provides a dermal rejuvenation treatment that works to open up and deep-clean pores. Venus Concept is the exclusive distributor for Venus Glow™.
Venus Skin™ is a skin care line of various lotions and creams intended to improve different aspects of skin appearance, skin serums, and skin nourishment solutions.
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