Knowing the different steps of the patient life cycle and how to maximize it can keep your clients coming back and boost revenue all at once.
June 2, 2021
TEL: (888) 907-0115
Venus Concept is a leader in the global medical and aesthetic device market, pairing best-in-class technology with the first and only true subscription model in the industry.
In the fast-evolving world of aesthetic medicine, body treatments continue to be one of the hottest segments of an $86-billion dollar global market. According to the North American Aesthetic Society, non-invasive body fat reduction was among the top five non-invasive procedures in the US, with 129,686 procedures carried out in 2019 alone.
Body treatments refer to aesthetic procedures that focus on the body. These include non-invasive fat reduction, body slimming, cellulite reduction, and skin tightening, all of which fall under the purview of Venus Concept’s state-of-the-art device technology. These are some of the most sought-after treatments today, and marketing them properly is key to bringing new and returning customers into your practice. Here we explore the best ways for your med spa to advertise body treatments.
It’s essential that med spas and aesthetic practices incorporate body positivity into their marketing mindset. Body shaming of any kind is liable to turn potential clients away from your practice. This is especially true of the millennial demographic, which is fast becoming one of the most lucrative customer bases in aesthetics. Advertising body treatments with body positivity at the forefront is easy. Simply emphasize the positive benefits of the treatment, its outcome, and lack of downtime, rather than dwelling on the problem. For example, instead of suggesting that a fat treatment can help them get rid of extra weight around the abdomen, propose that fat treatments help them reach their fitness goals, puts them in control of their appearance, boosts confidence, and so on.
Skepticism is a common obstacle you’ll need to overcome in your body treatment marketing. Many people are wary of hyped beauty trends that promise the world but deliver very little in terms of actual results. Your average client is probably bombarded daily by ads for fad diets, quick weight loss products, and other dubious offers. You can cut through the noise, and their skepticism, by positioning your services as a scientifically proven solution that works. To do this, make sure to mention the research that backs your Venus Concept devices, and go into details about how the treatments work. Educating your clients on what to expect is the first step toward ensuring they have a satisfying body treatment experience.
Grouping products and services is a great way to sell a higher volume of services to your new clients, and to encourage former clients to return. Packaging is especially effective for body treatments, which tend to require a few sessions for the best outcome. Additionally, you can include different areas of the body in a package deal, encouraging your clients to commit to a balanced treatment plan, rather than only focusing on one problem area. As a marketing tool, packages are perceived a lot more valuable than single services and have the added benefit of introducing customers to services they may have not tried before.
We tend to see other businesses as competition, and that’s true if that business is offering similar services or products as yours. However, partnering with a business whose offerings are complementary is a clever way to hone in on new customers. For example, one strategy for med spas would be to partner with a nearby gym or fitness chain to promote body treatments that work in tandem with client fitness goals. Hair salons that don’t offer aesthetic services are also a good venue in which to promote your services, in exchange for doing the same for them in your clinic. When it comes to partnership, the importance is to use your creativity to find a mutually beneficial arrangement for both businesses, while adding value for the client.
We can’t overemphasize the importance of before and after photos when it comes to marketing for med spas. For advertising body treatments, before and after photos are indispensable, as they act as proof positive that the treatments work. However, due to the sensitive nature of these types of treatments, it’s important that the people in the photos be unidentifiable to protect your client’s privacy. That means the photos should focus on just the body, not the face. However, in some cases, you may have a client that wants to share their amazing body treatment experience and results. In that case, a video testimonial or social media share makes a great statement to future clientele.
If you’re interested in expanding your practice to include more body treatments, such as non-invasive lipolysis, circumferential reduction, cellulite reduction, and skin tightening, Venus Concept devices have flexible solutions to suit every type of aesthetic practice. Speak to one of our experts today.
For more information call: (888) 907-0115 // info@venusconcept.com // 235 Yorkland Blvd., Suite 900, Toronto, ON, M2J 4Y8 Canada
REGULATORY CLEARANCES [ More ]
Venus Bliss™ is cleared by the FDA and licensed by Health Canada for non-invasive lipolysis of the abdomen and flanks in individuals with a Body Mass Index (BMI) of 30 or less, with the diode laser applicators. The (MP)2 applicator is cleared by the FDA for temporary reduction in the appearance of cellulite, and licensed by Health Canada for temporary increase of skin tightening, temporary circumferential reduction, and temporary cellulite reduction. Venus Bliss™ has CE Mark as a non-invasive medical aesthetic device enabling a comprehensive approach leading to body contouring, addressing fat reduction, skin tightening, circumference reduction, and cellulite reduction.
Venus Versa™ is cleared by the FDA, licensed by Health Canada, and has CE Mark as a multi-application device intended to be used in aesthetic and cosmetic procedures. The SR515 and SR580 applicators are cleared by the FDA, licensed by Health Canada, and have CE Mark for the treatment of benign pigmented epidermal and cutaneous lesions and treatment of benign cutaneous vascular lesions. The HR650/HR650XL and HR690/HR690XL applicators are cleared by the FDA, licensed by Health Canada, and have CE Mark for the removal of unwanted hair and to effect stable long-term or permanent hair reduction for Fitzpatrick skin types I-IV. The AC Dual applicator is cleared by the FDA, licensed by Health Canada, and has CE Mark for the treatment of acne vulgaris. The DiamondPolar™ and OctiPolar™ applicators on the Venus Versa™ system are cleared by the FDA for non-invasive treatment of moderate to severe facial wrinkles and rhytides on females with Fitzpatrick skin types I-IV. The DiamondPolar™ applicator is licensed by Health Canada and has CE Mark for non-invasive treatment of moderate to severe facial wrinkles and rhytides on females with Fitzpatrick skin types I-IV. The OctiPolar™ applicator on the Venus Versa™ system is licensed by Health Canada and has CE Mark for temporary body contouring via skin tightening, circumferential reduction, and cellulite reduction. The NanoFractional RF™ (Viva) applicator is cleared by the FDA, licensed by Health Canada, and has CE Mark for dermatological procedures requiring ablation and resurfacing of the skin.
ARTAS iX™ is cleared by the FDA, licensed by Health Canada and has CE Mark with indication for use for harvesting hair follicles from the scalp in men diagnosed with androgenic alopecia (male pattern hair loss) who have black or brown straight hair. ARTAS iX™ is intended to assist physicians in identifying and extracting hair follicular units from the scalp during hair transplantation; creating recipient sites; and implanting harvested hair follicles.
NeoGraft® is cleared by the FDA, licensed by Health Canada and has CE Mark with indication for use in suction-assisted follicular extraction and re-implantation. NeoGraft® is an auto-graft system and can be used on both male and female patients.
Venus Legacy™ is cleared by the FDA for the non-invasive treatment of moderate to severe facial wrinkles and rhytides in females with Fitzpatrick skin types I-IV with the OctiPolar™ and DiamondPolar™ applicators, and temporary reduction in the appearance of cellulite with the 4D Body (LB2) and 4D Face (LF2) applicators. It is licensed by Health Canada and has CE Mark for the temporary increase of skin tightening, temporary circumferential reduction, temporary cellulite reduction, and temporary wrinkle reduction.
Venus Velocity™ is cleared by the FDA, licensed by Health Canada and has CE Mark for hair removal, permanent hair reduction (defined as the long-term stable reduction in the number of hairs re-growing when measured at 6, 9 and 12 months after the completion of a treatment regimen), and the treatment of pseudofolliculitis barbae for all Fitzpatrick skin types.
Venus Fiore™ received regulatory approval in Israel for aesthetic and functional treatment of the vagina, labia and mons pubis. Venus Fiore™ is available for sale in India, Hong Kong, and other selected Asian countries.
The Venus Viva™ MD is cleared by the FDA, licensed by Health Canada and has CE Mark for the use in dermatological procedures requiring ablation and resurfacing of the skin using the Viva™/Viva™ MD applicator, and the non-invasive treatment, reduction in the appearance of moderate to severe facial wrinkles and rhytides for females in Fitzpatrick skin types I-IV with the DiamondPolar™ applicator.
The Venus Viva™ MD is cleared by the FDA for the use in dermatological procedures requiring ablation and resurfacing of the skin, and the non-invasive treatment of moderate to severe facial wrinkles and rhytides for females in Fitzpatrick skin types I-IV with the DiamondPolar™ applicator.
Venus Epileve™ is cleared by FDA, licensed by Health Canada and has CE Mark for hair removal, permanent hair reduction (defined as the long-term stable reduction in the number of hairs re-growing when measured at 6, 9 and 12 months after the completion of a treatment regimen), and the treatment of pseudofolliculitis barbae for all Fitzpatrick skin types. Venus Epileve™ is also CE-Marked for hirsutism.
Venus Freeze Plus™ is cleared by the FDA for the non-invasive treatment of moderate to severe facial wrinkles and rhytides in females with Fitzpatrick skin types I-IV. It is licensed by Health Canada for temporary skin tightening, and temporary reduction in the appearance of cellulite on the abdomen and flanks, using the DiamondPolar™ and OctiPolar™ applicators. The DiamondPolar™ applicator on Venus Freeze Plus™ has CE Mark for the non-invasive treatment of moderate to severe facial wrinkles and rhytides, and the increase of skin tightening, temporary circumferential reduction, and cellulite reduction with the OctiPolar™ applicator.
Venus Heal™ is licensed by Health Canada and can be used for the treatment of both acute and chronic disorders of the musculoskeletal system, such as muscle spasms, back pain, and soft tissue injuries, and results in effects such as pain relief, myorelaxation, increase of local blood circulation, and edema reduction. In the U.S., Venus Heal™ is cleared by the FDA for the relief of minor muscle aches and pain, relief of muscle spasm, and temporary improvement of local blood circulation. These indications enable the treatment of certain soft tissue injuries and conditions.
Venus Glow™ is cleared by the FDA as a Class I motorized dermabrasion device. It provides a dermal rejuvenation treatment that works to open up and deep-clean pores. Venus Concept is the exclusive distributor for Venus Glow™.
Venus Skin™ is a skin care line of various lotions and creams intended to improve different aspects of skin appearance, skin serums, and skin nourishment solutions.
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