An effective marketing plan is key to a successful aesthetics business but are you doing much for too little? Discover how a marketing ‘make-under’ could help simplify your marketing strategy for outstanding results.
August 7, 2018
TEL: (888) 907-0115
Venus Concept is a leader in the global medical and aesthetic device market, pairing best-in-class technology with the first and only true subscription model in the industry.
Does your aesthetics clinic have a verified Google My Business listing? With 3.5 billion searches performed daily via Google’s search engine and the tech behemoth taking up more than 90% of the total online search market share, there is a heck of a lot of SEO potential in claiming your aesthetics clinic’s Google My Business profile.
For those who have a complete search engine optimization (SEO) strategy already in place but are unconvinced of adding yet another platform to the marketing to-do list, consider the following benefits for registering your clinic with a powerful local business directory.
Similar to a physical address book, online directories list and categorize businesses in a user’s area, providing key information such as a phone number, website, location, services offered, or online reviews. Yelp is one example of a powerful local business directory, while Google My Business, or GMB for short, is another. There are plenty of places to start looking to have your aesthetics clinic listed online, but Google’s free business feature offers a convenient first step. This is because many online local business directories also gather information for their listings via Google. Having a verified GMB account enables search engines and local directories to display accurate information for users while improving their search results—and with GMB, all of this information is available directly on the user’s search results page.
By registering and verifying your business, contact information, hours of operation, and even the business description, you can ensure every bit of information is accurate and on brand. With an account, clinic hours can easily be updated for holidays or seasons and this information will filter through to other local business directories. Business owners can also upload select images to better control and highlight features that set your aesthetics clinic apart, such as a modern clinic, featured aesthetic devices, or staff.
A GMB account ensures your business will pop up in Google Maps listings in your area, as well as other local business directories, as we mentioned earlier. The main benefit of appearing in all of these places is a larger online footprint. Having a verified account and listings on authoritative pages like Yelp or RealSelf.com offers invaluable backlinks that improve your clinic’s SEO, meaning you’re more likely to pop up first in local search results.
GMB offers up a basic website that’s simple to set up. (You can opt out of this, though, and link your current website instead.) GMB’s website feature aggregates all the information in your verified business listing and merge it into the selected template for a professional-looking website. Information can be tweaked as much or as little as you’d like, and customization options, including a custom URL, are available to help create a site that better suits your clinic’s brand. This can also be a quick solution to ensure an active site is accessible online while working on a website makeover. GMB’s websites are mobile-friendly (aka “responsive”)—a major must-have for those clinics targeted millennial clientele—but it’s worth it to double-check on a mobile device rather than setting it and forgetting it.
Not all prospective patients will look to social media to check out promotions or blog posts. One way to boost the impact these posts have online is built into the GMB platform, simply called Posts, this feature allows businesses to add images and direct links under their business listing. Posts stay live for seven days or can be set with an expiry date. This feature is a useful way to better drive traffic from search results to the pages and promotions you want to highlight most, such as email list sign-ups, online consultation bookings, or a blog post educating patients on the newest treatments available at your clinic.
Keep clicks to a minimum for online users to improve your consultation bookings with a built-in online appointment scheduler. GMB offers the ability to schedule a consultation appointment directly on its search page. Offering this option where users are prevents the likelihood of issues arising while loading additional pages or users simply being averse to having to search for your booking page. One caveat is that your aesthetics clinic must be using scheduling software compatible with Google, but you can enroll with a provider during the setup process.
For those able to set up direct scheduling, data on appointments booked and total revenue from these appointments (if a consultation fee is applicable to your clinic) are available via GMB, alongside deeper data in the Insights feature. This option offers an overview on how users are most often interacting with your listing, including popular pages, views, and actions, alongside maps to see where users are located. All of this data can be invaluable in determining where to focus your marketing efforts for a greater return.
Online reviews have a major impact on consumers’ buying decisions. While review sites like Yelp and RealSelf.com are go-tos for prospective patients seeking aesthetics clinics, Google is also a major player in this area. With a GMB account, it’s possible to engage with reviewers and better encourage patients to leave a review. Google has guidelines when it comes to requesting reviews from clients, so be aware of these rules when launching your in-office or email campaign encouraging clients to post online.
Google My Business and local business directories can be a powerful tool for improving marketing funnels and expanding your SEO campaign with fairly little work. After creating a GMB account, next steps in this area may be to list with Apple Maps, Facebook, Yelp, or RealSelf.com, and build out a marketing strategy that doesn’t eat up too much time for too little return.
Need a little help? Contact a Venus Concept expert today to discover how a partnership with us can provide the marketing and practice enhancement support your aesthetics clinic needs.
For more information call: (888) 907-0115 // info@venusconcept.com // 235 Yorkland Blvd., Suite 900, Toronto, ON, M2J 4Y8 Canada
REGULATORY CLEARANCES [ More ]
Venus Bliss™ is cleared by the FDA and licensed by Health Canada for non-invasive lipolysis of the abdomen and flanks in individuals with a Body Mass Index (BMI) of 30 or less, with the diode laser applicators. The (MP)2 applicator is cleared by the FDA for temporary reduction in the appearance of cellulite, and licensed by Health Canada for temporary increase of skin tightening, temporary circumferential reduction, and temporary cellulite reduction. Venus Bliss™ has CE Mark as a non-invasive medical aesthetic device enabling a comprehensive approach leading to body contouring, addressing fat reduction, skin tightening, circumference reduction, and cellulite reduction.
Venus Versa™ is cleared by the FDA, licensed by Health Canada, and has CE Mark as a multi-application device intended to be used in aesthetic and cosmetic procedures. The SR515 and SR580 applicators are cleared by the FDA, licensed by Health Canada, and have CE Mark for the treatment of benign pigmented epidermal and cutaneous lesions and treatment of benign cutaneous vascular lesions. The HR650/HR650XL and HR690/HR690XL applicators are cleared by the FDA, licensed by Health Canada, and have CE Mark for the removal of unwanted hair and to effect stable long-term or permanent hair reduction for Fitzpatrick skin types I-IV. The AC Dual applicator is cleared by the FDA, licensed by Health Canada, and has CE Mark for the treatment of acne vulgaris. The DiamondPolar™ and OctiPolar™ applicators on the Venus Versa™ system are cleared by the FDA for non-invasive treatment of moderate to severe facial wrinkles and rhytides on females with Fitzpatrick skin types I-IV. The DiamondPolar™ applicator is licensed by Health Canada and has CE Mark for non-invasive treatment of moderate to severe facial wrinkles and rhytides on females with Fitzpatrick skin types I-IV. The OctiPolar™ applicator on the Venus Versa™ system is licensed by Health Canada and has CE Mark for temporary body contouring via skin tightening, circumferential reduction, and cellulite reduction. The NanoFractional RF™ (Viva) applicator is cleared by the FDA, licensed by Health Canada, and has CE Mark for dermatological procedures requiring ablation and resurfacing of the skin.
ARTAS iX™ is cleared by the FDA, licensed by Health Canada and has CE Mark with indication for use for harvesting hair follicles from the scalp in men diagnosed with androgenic alopecia (male pattern hair loss) who have black or brown straight hair. ARTAS iX™ is intended to assist physicians in identifying and extracting hair follicular units from the scalp during hair transplantation; creating recipient sites; and implanting harvested hair follicles.
NeoGraft® is cleared by the FDA, licensed by Health Canada and has CE Mark with indication for use in suction-assisted follicular extraction and re-implantation. NeoGraft® is an auto-graft system and can be used on both male and female patients.
Venus Legacy™ is cleared by the FDA for the non-invasive treatment of moderate to severe facial wrinkles and rhytides in females with Fitzpatrick skin types I-IV with the OctiPolar™ and DiamondPolar™ applicators, and temporary reduction in the appearance of cellulite with the 4D Body (LB2) and 4D Face (LF2) applicators. It is licensed by Health Canada and has CE Mark for the temporary increase of skin tightening, temporary circumferential reduction, temporary cellulite reduction, and temporary wrinkle reduction.
Venus Velocity™ is cleared by the FDA, licensed by Health Canada and has CE Mark for hair removal, permanent hair reduction (defined as the long-term stable reduction in the number of hairs re-growing when measured at 6, 9 and 12 months after the completion of a treatment regimen), and the treatment of pseudofolliculitis barbae for all Fitzpatrick skin types.
Venus Fiore™ received regulatory approval in Israel for aesthetic and functional treatment of the vagina, labia and mons pubis. Venus Fiore™ is available for sale in India, Hong Kong, and other selected Asian countries.
The Venus Viva™ MD is cleared by the FDA, licensed by Health Canada and has CE Mark for the use in dermatological procedures requiring ablation and resurfacing of the skin using the Viva™/Viva™ MD applicator, and the non-invasive treatment, reduction in the appearance of moderate to severe facial wrinkles and rhytides for females in Fitzpatrick skin types I-IV with the DiamondPolar™ applicator.
The Venus Viva™ MD is cleared by the FDA for the use in dermatological procedures requiring ablation and resurfacing of the skin, and the non-invasive treatment of moderate to severe facial wrinkles and rhytides for females in Fitzpatrick skin types I-IV with the DiamondPolar™ applicator.
Venus Epileve™ is cleared by FDA, licensed by Health Canada and has CE Mark for hair removal, permanent hair reduction (defined as the long-term stable reduction in the number of hairs re-growing when measured at 6, 9 and 12 months after the completion of a treatment regimen), and the treatment of pseudofolliculitis barbae for all Fitzpatrick skin types. Venus Epileve™ is also CE-Marked for hirsutism.
Venus Freeze Plus™ is cleared by the FDA for the non-invasive treatment of moderate to severe facial wrinkles and rhytides in females with Fitzpatrick skin types I-IV. It is licensed by Health Canada for temporary skin tightening, and temporary reduction in the appearance of cellulite on the abdomen and flanks, using the DiamondPolar™ and OctiPolar™ applicators. The DiamondPolar™ applicator on Venus Freeze Plus™ has CE Mark for the non-invasive treatment of moderate to severe facial wrinkles and rhytides, and the increase of skin tightening, temporary circumferential reduction, and cellulite reduction with the OctiPolar™ applicator.
Venus Heal™ is licensed by Health Canada and can be used for the treatment of both acute and chronic disorders of the musculoskeletal system, such as muscle spasms, back pain, and soft tissue injuries, and results in effects such as pain relief, myorelaxation, increase of local blood circulation, and edema reduction. In the U.S., Venus Heal™ is cleared by the FDA for the relief of minor muscle aches and pain, relief of muscle spasm, and temporary improvement of local blood circulation. These indications enable the treatment of certain soft tissue injuries and conditions.
Venus Glow™ is cleared by the FDA as a Class I motorized dermabrasion device. It provides a dermal rejuvenation treatment that works to open up and deep-clean pores. Venus Concept is the exclusive distributor for Venus Glow™.
Venus Skin™ is a skin care line of various lotions and creams intended to improve different aspects of skin appearance, skin serums, and skin nourishment solutions.
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