
TEL: (888) 907-0115
Venus Concept is a leader in the global medical and aesthetic device market, pairing best-in-class technology with the first and only true subscription model in the industry.
As a medical aesthetics provider, you know that effectively marketing your services is key to business success. Unfortunately, for many aesthetic clinics, the results of a significant marketing plan can be disappointing, especially when doing more marketing turns out fewer results. In fact, in one survey of U.S. medical aesthetics practices, more than 40% of respondents said they were either very dissatisfied or felt neutral about the results all of their marketing efforts were really achieving. In contrast, just 18% said they were very satisfied.
In today’s competitive industry, you need to weigh the benefits of your marketing efforts against your time and money spent on them. Gaining traction from every dollar and minute devoted to your marketing strategy should be the end goal with every task. But what’s the key to achieving that end goal? A marketing make-under.
Coherent and consistent marketing can drive superior results, but you need to start by determining your clinic’s top goals. A marketing make-under is a four-step method to determine the measurable results of each marketing task and the top campaigns that will actually help you reach your goals. In just four steps, this process cuts through all the excess work to trim down your to-do list to improve results without any negative impact.
In other words, while a makeover implies an ambitious, expensive new strategy, a make-under is a conscious evaluation of your current marketing efforts that leads to a leaner, simpler, more sustainable and effective program. Essentially, you can achieve more by doing less.
Medical aesthetics is a competitive field. Consumers have many choices, and marketing is a critical way to communicate with and attract prospective patients. For this reason, most clinics actively use marketing to reach their ideal target audience, but as consumer tastes and marketing trends rapidly change, practitioners attempt to keep up by pursuing increasingly complex marketing strategies. From optimizing the clinic’s website, to utilizing SEO strategies, wading into the latest social media platforms, building out email campaigns, establishing online and offline advertising strategies, newsletters, loyalty programs, referral marketing, events, promotions, and so on, marketing quickly grows out of control. With efforts and money spread so thin simply to encompass more tactics and platforms so-called marketing experts consider musts for business success—including every last social media platform—the overall impact of these strategies wanes.
Do you even know if you are getting a good return on each investment? Do you track the results of each? Are your resources being deployed as effectively as possible? If you don’t know the answers to these questions, or if you feel overwhelmed by your marketing to-do list with few results to justify your investments, it’s time for a marketing make-under.
Many medical aesthetics marketing programs are cobbled together and lack focus. The result is a feeling of overspending and overworking, so the first step is to evaluate where you’re investing your time and efforts and nailing down any measurable results. Next, you’ll define your aesthetic clinic’s goals before comparing them to your marketing strategies. The fourth and final step is to bring your marketing plan back to the basics by focusing in on a lean, well-defined marketing strategy that truly supports your end goal.
Most aesthetic practices that go through this exercise are able to reduce the number of marketing initiatives they pursue by at least half. They then expand and invest in their most rewarding tactics. By simplifying, you can better execute your marketing initiatives, more closely monitor performance, and often save significant money. As an added benefit, your stress level, dissatisfaction, and lack of confidence in your marketing plan will decrease alongside an increase in business success and growth.
So, are you ready to get started on your marketing make-under? Download our step-by-step guide, “Do You Need a ‘Make-Under’? Get Better Aesthetic Marketing Results By Doing Less,” today!
For more information call: (888) 907-0115 // info@venusconcept.com // 235 Yorkland Blvd., Suite 900, Toronto, ON, M2J 4Y8 Canada
REGULATORY CLEARANCES [ More ]
Venus Bliss™ is cleared by the FDA and licensed by Health Canada for non-invasive lipolysis of the abdomen and flanks in individuals with a Body Mass Index (BMI) of 30 or less, with the diode laser applicators. The (MP)2 applicator is cleared by the FDA for temporary reduction in the appearance of cellulite, and licensed by Health Canada for temporary increase of skin tightening, temporary circumferential reduction, and temporary cellulite reduction. Venus Bliss™ has CE Mark as a non-invasive medical aesthetic device enabling a comprehensive approach leading to body contouring, addressing fat reduction, skin tightening, circumference reduction, and cellulite reduction.
Venus Versa™ is cleared by the FDA, licensed by Health Canada, and has CE Mark as a multi-application device intended to be used in aesthetic and cosmetic procedures. The SR515 and SR580 applicators are cleared by the FDA, licensed by Health Canada, and have CE Mark for the treatment of benign pigmented epidermal and cutaneous lesions and treatment of benign cutaneous vascular lesions. The HR650/HR650XL and HR690/HR690XL applicators are cleared by the FDA, licensed by Health Canada, and have CE Mark for the removal of unwanted hair and to effect stable long-term or permanent hair reduction for Fitzpatrick skin types I-IV. The AC Dual applicator is cleared by the FDA, licensed by Health Canada, and has CE Mark for the treatment of acne vulgaris. The DiamondPolar™ and OctiPolar™ applicators on the Venus Versa™ system are cleared by the FDA for non-invasive treatment of moderate to severe facial wrinkles and rhytides on females with Fitzpatrick skin types I-IV. The DiamondPolar™ applicator is licensed by Health Canada and has CE Mark for non-invasive treatment of moderate to severe facial wrinkles and rhytides on females with Fitzpatrick skin types I-IV. The OctiPolar™ applicator on the Venus Versa™ system is licensed by Health Canada and has CE Mark for temporary body contouring via skin tightening, circumferential reduction, and cellulite reduction. The NanoFractional RF™ (Viva) applicator is cleared by the FDA, licensed by Health Canada, and has CE Mark for dermatological procedures requiring ablation and resurfacing of the skin.
ARTAS iX™ is cleared by the FDA, licensed by Health Canada and has CE Mark with indication for use for harvesting hair follicles from the scalp in men diagnosed with androgenic alopecia (male pattern hair loss) who have black or brown straight hair. ARTAS iX™ is intended to assist physicians in identifying and extracting hair follicular units from the scalp during hair transplantation; creating recipient sites; and implanting harvested hair follicles.
NeoGraft® is cleared by the FDA, licensed by Health Canada and has CE Mark with indication for use in suction-assisted follicular extraction and re-implantation. NeoGraft® is an auto-graft system and can be used on both male and female patients.
Venus Legacy™ is cleared by the FDA for the non-invasive treatment of moderate to severe facial wrinkles and rhytides in females with Fitzpatrick skin types I-IV with the OctiPolar™ and DiamondPolar™ applicators, and temporary reduction in the appearance of cellulite with the 4D Body (LB2) and 4D Face (LF2) applicators. It is licensed by Health Canada and has CE Mark for the temporary increase of skin tightening, temporary circumferential reduction, temporary cellulite reduction, and temporary wrinkle reduction.
Venus Velocity™ is cleared by the FDA, licensed by Health Canada and has CE Mark for hair removal, permanent hair reduction (defined as the long-term stable reduction in the number of hairs re-growing when measured at 6, 9 and 12 months after the completion of a treatment regimen), and the treatment of pseudofolliculitis barbae for all Fitzpatrick skin types.
Venus Fiore™ received regulatory approval in Israel for aesthetic and functional treatment of the vagina, labia and mons pubis. Venus Fiore™ is available for sale in India, Hong Kong, and other selected Asian countries.
The Venus Viva™ MD is cleared by the FDA, licensed by Health Canada and has CE Mark for the use in dermatological procedures requiring ablation and resurfacing of the skin using the Viva™/Viva™ MD applicator, and the non-invasive treatment, reduction in the appearance of moderate to severe facial wrinkles and rhytides for females in Fitzpatrick skin types I-IV with the DiamondPolar™ applicator.
The Venus Viva™ MD is cleared by the FDA for the use in dermatological procedures requiring ablation and resurfacing of the skin, and the non-invasive treatment of moderate to severe facial wrinkles and rhytides for females in Fitzpatrick skin types I-IV with the DiamondPolar™ applicator.
Venus Epileve™ is cleared by FDA, licensed by Health Canada and has CE Mark for hair removal, permanent hair reduction (defined as the long-term stable reduction in the number of hairs re-growing when measured at 6, 9 and 12 months after the completion of a treatment regimen), and the treatment of pseudofolliculitis barbae for all Fitzpatrick skin types. Venus Epileve™ is also CE-Marked for hirsutism.
Venus Freeze Plus™ is cleared by the FDA for the non-invasive treatment of moderate to severe facial wrinkles and rhytides in females with Fitzpatrick skin types I-IV. It is licensed by Health Canada for temporary skin tightening, and temporary reduction in the appearance of cellulite on the abdomen and flanks, using the DiamondPolar™ and OctiPolar™ applicators. The DiamondPolar™ applicator on Venus Freeze Plus™ has CE Mark for the non-invasive treatment of moderate to severe facial wrinkles and rhytides, and the increase of skin tightening, temporary circumferential reduction, and cellulite reduction with the OctiPolar™ applicator.
Venus Heal™ is licensed by Health Canada and can be used for the treatment of both acute and chronic disorders of the musculoskeletal system, such as muscle spasms, back pain, and soft tissue injuries, and results in effects such as pain relief, myorelaxation, increase of local blood circulation, and edema reduction. In the U.S., Venus Heal™ is cleared by the FDA for the relief of minor muscle aches and pain, relief of muscle spasm, and temporary improvement of local blood circulation. These indications enable the treatment of certain soft tissue injuries and conditions.
Venus Glow™ is cleared by the FDA as a Class I motorized dermabrasion device. It provides a dermal rejuvenation treatment that works to open up and deep-clean pores. Venus Concept is the exclusive distributor for Venus Glow™.
Venus Skin™ is a skin care line of various lotions and creams intended to improve different aspects of skin appearance, skin serums, and skin nourishment solutions.
Copyright 2023 Venus Concept. All rights reserved.
You are entering our website. For other countries/regions and language options, please click the SELECT A DIFFERENT REGION button below.
SELECT A DIFFERENT REGIONAre you looking to get a treatment? Please visit our patient website to learn more.
Click HereBe aware of schemes involving fraudulent job postings.
Read More