Medical aesthetic trade shows are big events, each year bringing industry professionals and consumers together to learn, network, and grow. If you’ve never attended one before, you might be wondering whether the expense—not to mention the time away from your practice—is worth it to attend. The answer is a resounding Yes! Whether you’re a first-time attendee, or you simply haven’t visited a trade show in a long time, here are the reasons you can benefit from participating.
First of all, there are two types of trade shows to consider as a medical aesthetic practitioner: Industry-facing and Consumer-facing. Industry events will be focused on networking, education, and all the latest device technology for your clinic. Consumer shows are an opportunity for businesses to interact with an audience of potential clients, build brand awareness, and generate leads. Both have advantages for you and your business.
Networking opportunities. Industry events provide an unmatchable opportunity to network with other medical aesthetic practitioners and clinic owners. Attending or exhibiting at a conference leads to long-lasting professional relationships with potential collaborators that can help you grow your brand.
Keeping up to date with trends. Trade shows give you the chance to know what the trends are going to be before they happen. Just walking the trade show floor and interacting with others will allow you to see what’s new and exciting in the industry.
Education. Trade shows usually have a full schedule of educational sessions, seminars, and panels. Brush up on your industry knowledge, or learn something new that will help you with all aspects of your business.
Discover the latest technologies. Aesthetic device technology is constantly advancing, and it’s important to stay up to date so you can offer your clients only the best products and treatments.
Marketing your business. Having a booth at a consumer trade show is a great way to build brand awareness. You may choose to market your services, try out a new product, put on a demo, or offer special signup incentives for attendees.
Lead generation. Trade show audiences are an invaluable source of potential clients because their level of interest is already high. Even better, their feedback at the show can help you improve your marketing going forward. You’ll also interact with social media influencers and other industry professionals who could help to promote your brand, as well as potential freelance collaborators.
Learn from your competitors. Trade shows are full of other aesthetic professionals showing off their best services and products. Take a walk around the show floor and see what other companies are doing to attract customers so you can adapt their strategies to your own brand.
If you attend a medical aesthetic trade show this year, don’t forget to swing by our booth as we showcase the leading device technology and the top treatments in the industry.
Venus Bliss™: A non-invasive lipolysis machine, it employs diode laser applicators to reduce fat via lipolysis, and an (MP)2 applicator that combines Multi-Polar Radio Frequency and Pulsed Electro Magnetic Fields (PEMF) with advanced VariPulse™ technology to reduce cellulite around the abdomen, buttocks, and thighs for a smoother, more contoured appearance
Venus Versa™: A versatile multi-application platform that provides the most popular, non-invasive aesthetic procedures, including photorejuvenation/photofacial, acne treatment, hair removal, skin resurfacing, body contouring, cellulite reduction, skin tightening, and wrinkle reduction
Venus Viva™ MD: A highly customizable professional skin resurfacing machine that delivers exceptional results with low downtime and is safe for all skin types. Using NanoFractional Radio Frequency (RF) with SmartScan™ technology, Venus Viva™ MD is a fractional skin resurfacing system that allows operator control of ablation and coagulation for enhanced efficacy in resolving mild to severe skin damage
Venus Legacy™: A highly advanced non-invasive medical device that effectively resolves challenging face and body aesthetic needs, such as non-surgical circumferential reduction, cellulite reduction, skin tightening, and wrinkle reduction
Venus Epileve™: A compact, easy-to-use diode laser hair removal device with high efficacy and safety that delivers a positive ROI for growing aesthetics practices. Venus Epileve™ is fast, comfortable, and ensures coverage that is safe for all skin types, including tanned skin.
Venus Velocity™: A diode laser hair removal device with gold standard efficacy and safety that delivers a positive ROI. Versatile and easy-to-use, the Venus Velocity™ diode laser hair removal machine provides treatments that are fast, comfortable, and safe for all skin types.
Venus Glow™: A customizable skin renewal solution that delivers aesthetic results. Customized with Venus Glow™ Serums, the treatment utilizes the power of nature through an advanced ingredient profile, combined with innovative serum delivery technology, to provide patients with superior pore cleansing and skin renewal.
ARTAS® Robotic Hair Restoration System: The world's first intelligent hair transplant platform to utilize state-of-the-art robotic and artificial intelligence technology. This robotic hair transplant machine offers precise, efficient, and repeatable harvesting with simultaneous recipient site making and implantation functionalities in a single, compact platform.
NeoGraft® Hair Restoration System: A revolutionary automated Follicular Unit Extraction (FUE) and implantation technology that performs hair restoration without linear scarring and is minimally invasive for fast patient recovery.
With Venus Concept’s leading medical aesthetic technology, you can perform the most sought-after treatments and procedures in today’s competitive market:
Check our News & Events page often so don’t miss out, and we’ll see you at the next trade show!