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Venus Concept is a leader in the global medical and aesthetic device market, pairing best-in-class technology with the first and only true subscription model in the industry.
Clean beauty. It’s more than a trend; As more younger consumers enter the market, they are demanding higher standard for beauty products. It stems from interest in protecting the environment, and in using ingredients that are not harmful to the human body. Understanding what clean beautyinvolves, the driving forces behind it, and what patients are likely to want could help your medical aesthetic practice capitalize on this growing demand.
Clean beauty refers to beauty products that are natural in origin and free of ingredients such as phthalates, sulfates, and gluten. The skin is the largest organ of the body and using formulations that are natural in origin and free from harsh chemicals also helps patients keep their skin healthy and radiant. It effectively addresses consumers' concerns about putting clean ingredients on their skin. However, it also encompasses the desire to choose brands that are conscious of the environment, the methods in which products are manufactured and packaged, and the impact that companies have on the world. It’s a trend that has continued to accelerate during the pandemic and is likely to remain strong.
A survey of 1,000 women in 2019 found that nearly 50% were already using clean beauty products, and more than six out of ten were willing to splurge on one. Another survey found that women are much more likely to research ingredients before buying skin care products and they are more selective about the contents of those products.
The research reveals that consumers are actively seeking more information about the cosmetics they use regularly, especially moisturizers, cleansers, and anti-aging serums. They tend to choose brands that offer natural ingredients and manufacture goods in sustainable ways.
The desire for clean skin careis starting to carry over into medical aesthetic practices as well. They might request products that contain only natural or organic materials and are free of harsh chemicals, including sulfates. Respond to this demand by growing your offerings to include gentle and effective products with minimal environmental footprint.
As a step up from topical skin care options, you can provide your clients quick and easy cleansing treatments using Venus Glow™. It is a tri-modality solution that works to deep-clean pores and treat skin for a healthier, more radiant complexion. The instant results it provides is an ideal introductory treatment at your practice, or even as an add-on to other treatment plans. Utilizing an adjustable vacuum, a rotating tip, and fine jet streams (finer than an average strand of hair at 50-70 microns each), Venus Glow™ works to loosen dirt, debris and excess sebum, clean the pores of impurities and provide the treatment of common skin concerns.
Our newly released Venus Glow™ Serums, a consumable series on the system, include powerful concentrations of ECO-certified organic botanicals and active peptides that deeply cleanse and effectively treat a variety of common skin concerns. Your client can choose from an array of serums, each with a different focus, such as brightening, protecting, or calming the skin. These serums are gentle and free from parabens, dyes, and fragrances, making them ideal for multiple skin types, including sensitive skin. With the addition of Venus Glow™ Serums, you can offer your clients a more tailored treatment while keeping up with clean beauty trends to increase potential revenue at your practice. Be sure to highlight other products you offer that have similar ingredient profiles to demonstrate your commitment to clean beauty.
Clean beautyis likely to become the new normal, particularly with younger patients who tend to be more concerned with the environmental impact of their choices. Capitalize on the movement by providing a variety of eco-friendly choices, expanding your offerings if necessary.
While clean beauty trendsare popular now, how do you know which movements have staying power? Stay tuned on our Venus Concept blog. We are always looking for valuable content to share with you in an ever-changing market to hep advise your practice about which trends are worth following. If you’d like more business related help reach out to us to learn more about our Practice Enhancement Program for Venus Concept customers, featuring a team of dedicated business development consultants. The program has gone completely virtual, so we can work with you every step of the way. Another part of our marketing support includes professionally designed digital and print marketing materials to help promote the aesthetic treatment options at your practice. Contact us today to discover all that Venus Concept has to offer!
For more information call: (888) 907-0115 // info@venusconcept.com // 235 Yorkland Blvd., Suite 900, Toronto, ON, M2J 4Y8 Canada
REGULATORY CLEARANCES [ More ]
Venus Bliss™ is cleared by the FDA and licensed by Health Canada for non-invasive lipolysis of the abdomen and flanks in individuals with a Body Mass Index (BMI) of 30 or less, with the diode laser applicators. The (MP)2 applicator is cleared by the FDA for temporary reduction in the appearance of cellulite, and licensed by Health Canada for temporary increase of skin tightening, temporary circumferential reduction, and temporary cellulite reduction. Venus Bliss™ has CE Mark as a non-invasive medical aesthetic device enabling a comprehensive approach leading to body contouring, addressing fat reduction, skin tightening, circumference reduction, and cellulite reduction.
Venus Versa™ is cleared by the FDA, licensed by Health Canada, and has CE Mark as a multi-application device intended to be used in aesthetic and cosmetic procedures. The SR515 and SR580 applicators are cleared by the FDA, licensed by Health Canada, and have CE Mark for the treatment of benign pigmented epidermal and cutaneous lesions and treatment of benign cutaneous vascular lesions. The HR650/HR650XL and HR690/HR690XL applicators are cleared by the FDA, licensed by Health Canada, and have CE Mark for the removal of unwanted hair and to effect stable long-term or permanent hair reduction for Fitzpatrick skin types I-IV. The AC Dual applicator is cleared by the FDA, licensed by Health Canada, and has CE Mark for the treatment of acne vulgaris. The DiamondPolar™ and OctiPolar™ applicators on the Venus Versa™ system are cleared by the FDA for non-invasive treatment of moderate to severe facial wrinkles and rhytides on females with Fitzpatrick skin types I-IV. The DiamondPolar™ applicator is licensed by Health Canada and has CE Mark for non-invasive treatment of moderate to severe facial wrinkles and rhytides on females with Fitzpatrick skin types I-IV. The OctiPolar™ applicator on the Venus Versa™ system is licensed by Health Canada and has CE Mark for temporary body contouring via skin tightening, circumferential reduction, and cellulite reduction. The NanoFractional RF™ (Viva) applicator is cleared by the FDA, licensed by Health Canada, and has CE Mark for dermatological procedures requiring ablation and resurfacing of the skin.
ARTAS iX™ is cleared by the FDA, licensed by Health Canada and has CE Mark with indication for use for harvesting hair follicles from the scalp in men diagnosed with androgenic alopecia (male pattern hair loss) who have black or brown straight hair. ARTAS iX™ is intended to assist physicians in identifying and extracting hair follicular units from the scalp during hair transplantation; creating recipient sites; and implanting harvested hair follicles.
NeoGraft® is cleared by the FDA, licensed by Health Canada and has CE Mark with indication for use in suction-assisted follicular extraction and re-implantation. NeoGraft® is an auto-graft system and can be used on both male and female patients.
Venus Legacy™ is cleared by the FDA for the non-invasive treatment of moderate to severe facial wrinkles and rhytides in females with Fitzpatrick skin types I-IV with the OctiPolar™ and DiamondPolar™ applicators, and temporary reduction in the appearance of cellulite with the 4D Body (LB2) and 4D Face (LF2) applicators. It is licensed by Health Canada and has CE Mark for the temporary increase of skin tightening, temporary circumferential reduction, temporary cellulite reduction, and temporary wrinkle reduction.
Venus Velocity™ is cleared by the FDA, licensed by Health Canada and has CE Mark for hair removal, permanent hair reduction (defined as the long-term stable reduction in the number of hairs re-growing when measured at 6, 9 and 12 months after the completion of a treatment regimen), and the treatment of pseudofolliculitis barbae for all Fitzpatrick skin types.
Venus Fiore™ received regulatory approval in Israel for aesthetic and functional treatment of the vagina, labia and mons pubis. Venus Fiore™ is available for sale in India, Hong Kong, and other selected Asian countries.
The Venus Viva™ MD is cleared by the FDA, licensed by Health Canada and has CE Mark for the use in dermatological procedures requiring ablation and resurfacing of the skin using the Viva™/Viva™ MD applicator, and the non-invasive treatment, reduction in the appearance of moderate to severe facial wrinkles and rhytides for females in Fitzpatrick skin types I-IV with the DiamondPolar™ applicator.
The Venus Viva™ MD is cleared by the FDA for the use in dermatological procedures requiring ablation and resurfacing of the skin, and the non-invasive treatment of moderate to severe facial wrinkles and rhytides for females in Fitzpatrick skin types I-IV with the DiamondPolar™ applicator.
Venus Epileve™ is cleared by FDA, licensed by Health Canada and has CE Mark for hair removal, permanent hair reduction (defined as the long-term stable reduction in the number of hairs re-growing when measured at 6, 9 and 12 months after the completion of a treatment regimen), and the treatment of pseudofolliculitis barbae for all Fitzpatrick skin types. Venus Epileve™ is also CE-Marked for hirsutism.
Venus Freeze Plus™ is cleared by the FDA for the non-invasive treatment of moderate to severe facial wrinkles and rhytides in females with Fitzpatrick skin types I-IV. It is licensed by Health Canada for temporary skin tightening, and temporary reduction in the appearance of cellulite on the abdomen and flanks, using the DiamondPolar™ and OctiPolar™ applicators. The DiamondPolar™ applicator on Venus Freeze Plus™ has CE Mark for the non-invasive treatment of moderate to severe facial wrinkles and rhytides, and the increase of skin tightening, temporary circumferential reduction, and cellulite reduction with the OctiPolar™ applicator.
Venus Heal™ is licensed by Health Canada and can be used for the treatment of both acute and chronic disorders of the musculoskeletal system, such as muscle spasms, back pain, and soft tissue injuries, and results in effects such as pain relief, myorelaxation, increase of local blood circulation, and edema reduction. In the U.S., Venus Heal™ is cleared by the FDA for the relief of minor muscle aches and pain, relief of muscle spasm, and temporary improvement of local blood circulation. These indications enable the treatment of certain soft tissue injuries and conditions.
Venus Glow™ is cleared by the FDA as a Class I motorized dermabrasion device. It provides a dermal rejuvenation treatment that works to open up and deep-clean pores. Venus Concept is the exclusive distributor for Venus Glow™.
Venus Skin™ is a skin care line of various lotions and creams intended to improve different aspects of skin appearance, skin serums, and skin nourishment solutions.
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