These treatments are essential techniques for addressing the 3 Ds of aging—degeneration, deflation, and descent. Understanding how these 3 Ds work and how to treat them is vital for the success of any medical aesthetics practice.
August 15, 2017
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Venus Concept is a leader in the global medical and aesthetic device market, pairing best-in-class technology with the first and only true subscription model in the industry.
Studies show that people are becoming more aware of cosmetic procedures at a younger age. Younger customers are on the lookout for treatments that can enhance their appearance and fend off the signs of aging, without removing them from their daily lives. More surgeons than ever are seeing millennials flocking to their practices, all demanding non-surgical treatments with minimal downtime, that they learned about online.
With increasingly packed schedules, heightened interconnectivity with peers, and a world of information at their fingertips, millennials are a huge growth opportunity in the aesthetics market.
Growth in the market for non-surgical procedures stems in part from millennials, the generation born between 1981 and 1997. Over the past few years, more and more consumers under age 30 are demanding non-invasive cosmetic procedures. Americans spent $13.5 billion on cosmetic procedures in 2015, and 42% of those procedures were nonsurgical. That same year, a survey of American facial plastic surgeons showed that 67% of practitioners had an increase of patients under age 30. By 2016, patients aged 19 to 34 made up over one-sixth (16.3%) of nonsurgical procedures. The bulk of those procedures were injectables, chemical peels, and skin rejuvenation treatments. Botox in particular is booming among millennials. When they do opt for surgery, the choices are minimally invasive and oddly specific—something called a “dimpleplasty” is the new trend in millennial medical aesthetic treatments, to give young patients an Instagram-ready smile in under an hour.
As impressive as those numbers are, they still don’t capture the full scope of millennial demand for non-invasive rejuvenation, including skincare, sun protection, and heavy-duty moisturizers to prevent the effects of premature aging.
In other words, millennials are interested in low-stress procedures to preemptively fight the signs of aging. The number of skin rejuvenation procedures recently rose 22.7%, and American facial plastic surgeons reported that over half of their patients demand chemical peels. These preemptive treatments to fight the signs of aging, or “prejuvenation” are in high demand among millennial patients.
Linked by technology and spurred by capital, millennials have incredible access to information and ideas about aesthetics. Young people are perpetually seeing and sharing ideas of beauty that make aesthetic treatments more appealing than ever. Millennials spend a lot of time looking at themselves and each other, and are spending more money on making themselves look as good as possible.
These factors have also brought about a “commodity” attitude towards treatments in medical aesthetics, where hyper-informed consumers shop around online between providers and peers for specific procedures and results. Many well-informed patients, especially millennials, have become devotees of using sunscreen, moisturizers, retinoids and antioxidants to maintain youthful skin. In conjunction with physician-directed facial treatments, these patients establish a complete program that yields strong results.
Millennials are a highly knowledgeable, internet-savvy, aging-conscious demographic, with a finely-tuned sense of their appearance, an openness towards aesthetic treatments, and a preference for non-invasive options. It’s no surprise that millennials are such a growing force in the medical aesthetics market!
For more information call: (888) 907-0115 // info@venusconcept.com // 235 Yorkland Blvd., Suite 900, Toronto, ON, M2J 4Y8 Canada
REGULATORY CLEARANCES [ More ]
Venus Bliss™ is cleared by the FDA and licensed by Health Canada for non-invasive lipolysis of the abdomen and flanks in individuals with a Body Mass Index (BMI) of 30 or less, with the diode laser applicators. The (MP)2 applicator is cleared by the FDA for temporary reduction in the appearance of cellulite, and licensed by Health Canada for temporary increase of skin tightening, temporary circumferential reduction, and temporary cellulite reduction. Venus Bliss™ has CE Mark as a non-invasive medical aesthetic device enabling a comprehensive approach leading to body contouring, addressing fat reduction, skin tightening, circumference reduction, and cellulite reduction.
Venus Versa™ is cleared by the FDA, licensed by Health Canada, and has CE Mark as a multi-application device intended to be used in aesthetic and cosmetic procedures. The SR515 and SR580 applicators are cleared by the FDA, licensed by Health Canada, and have CE Mark for the treatment of benign pigmented epidermal and cutaneous lesions and treatment of benign cutaneous vascular lesions. The HR650/HR650XL and HR690/HR690XL applicators are cleared by the FDA, licensed by Health Canada, and have CE Mark for the removal of unwanted hair and to effect stable long-term or permanent hair reduction for Fitzpatrick skin types I-IV. The AC Dual applicator is cleared by the FDA, licensed by Health Canada, and has CE Mark for the treatment of acne vulgaris. The DiamondPolar™ and OctiPolar™ applicators on the Venus Versa™ system are cleared by the FDA for non-invasive treatment of moderate to severe facial wrinkles and rhytides on females with Fitzpatrick skin types I-IV. The DiamondPolar™ applicator is licensed by Health Canada and has CE Mark for non-invasive treatment of moderate to severe facial wrinkles and rhytides on females with Fitzpatrick skin types I-IV. The OctiPolar™ applicator on the Venus Versa™ system is licensed by Health Canada and has CE Mark for temporary body contouring via skin tightening, circumferential reduction, and cellulite reduction. The NanoFractional RF™ (Viva) applicator is cleared by the FDA, licensed by Health Canada, and has CE Mark for dermatological procedures requiring ablation and resurfacing of the skin.
ARTAS iX™ is cleared by the FDA, licensed by Health Canada and has CE Mark with indication for use for harvesting hair follicles from the scalp in men diagnosed with androgenic alopecia (male pattern hair loss) who have black or brown straight hair. ARTAS iX™ is intended to assist physicians in identifying and extracting hair follicular units from the scalp during hair transplantation; creating recipient sites; and implanting harvested hair follicles.
NeoGraft® is cleared by the FDA, licensed by Health Canada and has CE Mark with indication for use in suction-assisted follicular extraction and re-implantation. NeoGraft® is an auto-graft system and can be used on both male and female patients.
Venus Legacy™ is cleared by the FDA for the non-invasive treatment of moderate to severe facial wrinkles and rhytides in females with Fitzpatrick skin types I-IV with the OctiPolar™ and DiamondPolar™ applicators, and temporary reduction in the appearance of cellulite with the 4D Body (LB2) and 4D Face (LF2) applicators. It is licensed by Health Canada and has CE Mark for the temporary increase of skin tightening, temporary circumferential reduction, temporary cellulite reduction, and temporary wrinkle reduction.
Venus Velocity™ is cleared by the FDA, licensed by Health Canada and has CE Mark for hair removal, permanent hair reduction (defined as the long-term stable reduction in the number of hairs re-growing when measured at 6, 9 and 12 months after the completion of a treatment regimen), and the treatment of pseudofolliculitis barbae for all Fitzpatrick skin types.
Venus Fiore™ received regulatory approval in Israel for aesthetic and functional treatment of the vagina, labia and mons pubis. Venus Fiore™ is available for sale in India, Hong Kong, and other selected Asian countries.
The Venus Viva™ MD is cleared by the FDA, licensed by Health Canada and has CE Mark for the use in dermatological procedures requiring ablation and resurfacing of the skin using the Viva™/Viva™ MD applicator, and the non-invasive treatment, reduction in the appearance of moderate to severe facial wrinkles and rhytides for females in Fitzpatrick skin types I-IV with the DiamondPolar™ applicator.
The Venus Viva™ MD is cleared by the FDA for the use in dermatological procedures requiring ablation and resurfacing of the skin, and the non-invasive treatment of moderate to severe facial wrinkles and rhytides for females in Fitzpatrick skin types I-IV with the DiamondPolar™ applicator.
Venus Epileve™ is cleared by FDA, licensed by Health Canada and has CE Mark for hair removal, permanent hair reduction (defined as the long-term stable reduction in the number of hairs re-growing when measured at 6, 9 and 12 months after the completion of a treatment regimen), and the treatment of pseudofolliculitis barbae for all Fitzpatrick skin types. Venus Epileve™ is also CE-Marked for hirsutism.
Venus Freeze Plus™ is cleared by the FDA for the non-invasive treatment of moderate to severe facial wrinkles and rhytides in females with Fitzpatrick skin types I-IV. It is licensed by Health Canada for temporary skin tightening, and temporary reduction in the appearance of cellulite on the abdomen and flanks, using the DiamondPolar™ and OctiPolar™ applicators. The DiamondPolar™ applicator on Venus Freeze Plus™ has CE Mark for the non-invasive treatment of moderate to severe facial wrinkles and rhytides, and the increase of skin tightening, temporary circumferential reduction, and cellulite reduction with the OctiPolar™ applicator.
Venus Heal™ is licensed by Health Canada and can be used for the treatment of both acute and chronic disorders of the musculoskeletal system, such as muscle spasms, back pain, and soft tissue injuries, and results in effects such as pain relief, myorelaxation, increase of local blood circulation, and edema reduction. In the U.S., Venus Heal™ is cleared by the FDA for the relief of minor muscle aches and pain, relief of muscle spasm, and temporary improvement of local blood circulation. These indications enable the treatment of certain soft tissue injuries and conditions.
Venus Glow™ is cleared by the FDA as a Class I motorized dermabrasion device. It provides a dermal rejuvenation treatment that works to open up and deep-clean pores. Venus Concept is the exclusive distributor for Venus Glow™.
Venus Skin™ is a skin care line of various lotions and creams intended to improve different aspects of skin appearance, skin serums, and skin nourishment solutions.
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