Just a few years ago, a medical aesthetics practice could get by with a simple, compelling website that described its services, benefits, and cost of treatment. Today, that is woefully insufficient.
To succeed in an increasingly competitive industry, your med spa needs to stand out in the bustling virtual landscape. Fortunately, there are a number of easy and effective ways to increase your online presence.
To enhance online presence, you must first understand what it involves. Yes, a website is a good first step, but a robust position on the Internet goes beyond that. Think of it as a digital personality — it includes your brand, reputation, and discoverability.
A growing number of people choose specialists based on what they’ve read or seen on the Internet. If consumers can’t find you, how will they learn about your business? A positive online presence can attract new patients to your practice.
You have a website, but when was the last time you evaluated it? One of the quickest ways to improve a business’ online presence is to prioritize the site. Is it mobile-friendly? Are the landing pages optimized with relevant keywords so that it appears on search engines? According to recent research, four in five people will search for a product or service “near me,” so using local SEO, or search engine optimization, techniques is critical.
Is your information up to date, including address, phone number, and hours of operation? Your website serves as a virtual storefront for new patients, so make it easy to navigate and provide the necessary facts. As you add new services or update technology, make sure that is reflected on the site.
Once the website is updated, check directory listings and social media accounts to confirm those are accurate as well. A transposed phone number or dead link could cost you countless potential patients. Be consistent across all outlets, including Google My Business.
While location and price are also factors, patients often compare reviews of different medical spas before deciding which to visit. Do you request feedback from patients on sites such as Yelp, Google, and Facebook?
Ask your patrons to post comments and make sure to respond to all reviews, both positive and negative. If a patient had an unpleasant experience or was unhappy with his or her treatment, respond with an apology and offer to make the situation right. This kind of engagement, or online reputation management, can help boost your digital stature and keep customers apprised of the services you offer.
What sets you apart from the competition? Is it the services? Innovation and cutting-edge technology? Skill and professionalism? Make sure your website and social media accounts highlight these advantages to customers. Play up the comfort, convenience, and results you can produce. Use your digital footprint to make an impression. You’ll know these efforts are working when new patients book appointments.
Improving your online presence is crucial to increasing your overall visibility to potential clients. Grow it further with a partnership that includes dedicated business and marketing support, among other benefits, designed to help your business succeed. Venus Concept’s marketing support programs provide your clinic with printed marketing materials, digital downloads and campaigns from our online store, as well as a dedicated profile page for your practice on VenusTreatments.com. Our post-sale marketing program is designed to support your practice with tools that can help you kick start your marketing efforts for your new Venus Concept system.
Venus Concept is a leader in the global medical aesthetics industry, providing advanced technology to clients in more than 60 countries. Contact us today to learn more about how we can help support your practice.