Explore our quick tips guide to leading a positive and successful fat reduction consultation to improve your overall patient conversion and retention rates.
October 30, 2019
TEL: (888) 907-0115
Venus Concept is a leader in the global medical and aesthetic device market, pairing best-in-class technology with the first and only true subscription model in the industry.
Aesthetic trends are always changing, and they mostly revolve around the ‘ideal’ female image. Each decade, though, a new feminine ideal is in vogue, shifting like fashion styles. Seeing these beauty and body aesthetic trends over the decades, it can be interesting to track where this curve will lead to next. Here, we take a brief look at female aesthetic trends over the last 50 years and what is considered the desired female silhouette.
The time of the skinny body trend. Girdles fell out of favor and weight loss gained prominence with a record number of amphetamine prescriptions issued throughout the decade. Fashion at the time demanded more of a smaller bust, slim hips, and flat stomachs, giving momentum to the Weight Watchers program, which debuted in 1963.
The penchant to lose weight continued with the introduction of the Atkins diet. Curves came back in style, and polyester and other synthetic fabrics became popular fashion choices, placing an even greater emphasis on weight management.
The fitness craze of the ‘80s made its way into fashion with tight clothing and sports bras at the helm. Following the entrance of supermodels into pop culture, long, lean legs were pursued as the new feminine ideal and trends shifted towards a more slim and athletic appearance with a little more toning to match the slim silhouette of the ‘60s and ‘70s. High hip lines on body suits and bikinis ushered in the Brazilian hair removal treatment.
Drastically contrasting from the decade before, the 90s gave room to two contesting ideals – athletic and glamourous, and the petite, waif-like, androgynous figures with a smaller, thinner frame. The unathletic look paired with fashion trends such as slouchy jeans and fraying sweaters supported this body type.
The new millennium brought back a greater desire to be athletic, with visible abs and airbrushed tans considered as the new sexy. Thus giving rise to the era of personal trainers and spray tan salons. There was a rise in fad diets, all of which promised the ‘ideal shape’, and when this was found to be mostly unrealistic, it raised the demand for plastic surgery and other invasive procedures.
Curves returned with “healthy skinny” as the new phrase to describe an average waist size, lean figure, and strong arms with an emphasis on large buttocks. The growth of social media led to a number of fast-moving aesthetic trends, including exaggerated lip injections and tattooed freckles. We encouraged the aim to break down any single body ideal with a focus on individual beauty, thus giving people space to define their own personal body goals.
As we’re on the cusp of a new decade, it will be interesting to see where body and beauty trends go next. While it’s important to pay attention to industry trends, the underlying factor is simply that they are always changing. Body ideals can help to inform your clinic of what aesthetic treatments may be popular, but shifting your services to match each trend risks the long-term growth of your clinic. While wider aesthetic trends should help to inform the services your clinic offers, investing in new technology for a trend that ends up being a fad is a doomed business strategy. Instead, consider opting for some of the following body aesthetic devices that can help your clinic adapt to the latest trends through customizable treatment plans.
Venus Bliss™ offers a comprehensive solution for the fat reduction category, including two in-demand technologies in one small footprint that offer great treatment options without the need for additional usage fees. First, the four Venus Bliss™ 1064 nm diode laser applicators induce non-invasive lipolysis, leading to reduction of fat in the abdomen and flanks. Each diode laser applicator may be activated individually and adjusted into various configurations along a belt for greater flexibility in creating more customized treatment options for your patients. Second, an (MP)2 applicator, which combines Multi-Polar Radio Frequency (RF) and Pulsed Electro Magnetic Fields (PEMF) with advanced VariPulse™ technology, delivers thermal energy deep into adipose tissue to target and reduce cellulite for a smoother appearance. Through these customizable and adaptable features, your clinic can better offer body aesthetic services that complement each patient’s unique body goals and lifestyles, easily adapting to new trends along the way.
Body hair trends have shifted a lot over the years with prospective patients now taking a very personalized approach to maintaining hair growth in various areas. A multi-treatment body aesthetics platform, Venus Versa™ features an Intense Pulsed Light (IPL) applicator for hair removal. The broad-spectrum light pulses are selectively filtered and delivered deep below the epidermis, targeting melanin chromophores in hair follicle shafts. There, it is transferred to therapeutic heat, destroying the hair follicle, leading to a permanent reduction in hair growth. Venus Versa™ IPL applicators also feature SmartPulse™ technology to ensure precise and consistent energy delivery via advanced pulse optimization while a real-time cooling system monitors the light guide temperature for optimal patient safety and comfort.
Although IPL treatments are not ideal for patients with darker skin tones, the system’s features allows for some customizability in treatment delivery that can better align your services with your patient’s needs. The multi-treatment platform can grow with your clinic, shifting with body aesthetics trends with a simple investment in a new applicator.
Interested in learning more about these devices or getting a more customized recommendation for the right body aesthetic device to complement your clinic’s offerings? Contact an expert today using the button below.
For more information call: (888) 907-0115 // info@venusconcept.com // 235 Yorkland Blvd., Suite 900, Toronto, ON, M2J 4Y8 Canada
REGULATORY CLEARANCES [ More ]
Venus Bliss™ is cleared by the FDA and licensed by Health Canada for non-invasive lipolysis of the abdomen and flanks in individuals with a Body Mass Index (BMI) of 30 or less, with the diode laser applicators. The (MP)2 applicator is cleared by the FDA for temporary reduction in the appearance of cellulite, and licensed by Health Canada for temporary increase of skin tightening, temporary circumferential reduction, and temporary cellulite reduction. Venus Bliss™ has CE Mark as a non-invasive medical aesthetic device enabling a comprehensive approach leading to body contouring, addressing fat reduction, skin tightening, circumference reduction, and cellulite reduction.
Venus Versa™ is cleared by the FDA, licensed by Health Canada, and has CE Mark as a multi-application device intended to be used in aesthetic and cosmetic procedures. The SR515 and SR580 applicators are cleared by the FDA, licensed by Health Canada, and have CE Mark for the treatment of benign pigmented epidermal and cutaneous lesions and treatment of benign cutaneous vascular lesions. The HR650/HR650XL and HR690/HR690XL applicators are cleared by the FDA, licensed by Health Canada, and have CE Mark for the removal of unwanted hair and to effect stable long-term or permanent hair reduction for Fitzpatrick skin types I-IV. The AC Dual applicator is cleared by the FDA, licensed by Health Canada, and has CE Mark for the treatment of acne vulgaris. The DiamondPolar™ and OctiPolar™ applicators on the Venus Versa™ system are cleared by the FDA for non-invasive treatment of moderate to severe facial wrinkles and rhytides on females with Fitzpatrick skin types I-IV. The DiamondPolar™ applicator is licensed by Health Canada and has CE Mark for non-invasive treatment of moderate to severe facial wrinkles and rhytides on females with Fitzpatrick skin types I-IV. The OctiPolar™ applicator on the Venus Versa™ system is licensed by Health Canada and has CE Mark for temporary body contouring via skin tightening, circumferential reduction, and cellulite reduction. The NanoFractional RF™ (Viva) applicator is cleared by the FDA, licensed by Health Canada, and has CE Mark for dermatological procedures requiring ablation and resurfacing of the skin.
ARTAS iX™ is cleared by the FDA, licensed by Health Canada and has CE Mark with indication for use for harvesting hair follicles from the scalp in men diagnosed with androgenic alopecia (male pattern hair loss) who have black or brown straight hair. ARTAS iX™ is intended to assist physicians in identifying and extracting hair follicular units from the scalp during hair transplantation; creating recipient sites; and implanting harvested hair follicles.
NeoGraft® is cleared by the FDA, licensed by Health Canada and has CE Mark with indication for use in suction-assisted follicular extraction and re-implantation. NeoGraft® is an auto-graft system and can be used on both male and female patients.
Venus Legacy™ is cleared by the FDA for the non-invasive treatment of moderate to severe facial wrinkles and rhytides in females with Fitzpatrick skin types I-IV with the OctiPolar™ and DiamondPolar™ applicators, and temporary reduction in the appearance of cellulite with the 4D Body (LB2) and 4D Face (LF2) applicators. It is licensed by Health Canada and has CE Mark for the temporary increase of skin tightening, temporary circumferential reduction, temporary cellulite reduction, and temporary wrinkle reduction.
Venus Velocity™ is cleared by the FDA, licensed by Health Canada and has CE Mark for hair removal, permanent hair reduction (defined as the long-term stable reduction in the number of hairs re-growing when measured at 6, 9 and 12 months after the completion of a treatment regimen), and the treatment of pseudofolliculitis barbae for all Fitzpatrick skin types.
Venus Fiore™ received regulatory approval in Israel for aesthetic and functional treatment of the vagina, labia and mons pubis. Venus Fiore™ is available for sale in India, Hong Kong, and other selected Asian countries.
The Venus Viva™ MD is cleared by the FDA, licensed by Health Canada and has CE Mark for the use in dermatological procedures requiring ablation and resurfacing of the skin using the Viva™/Viva™ MD applicator, and the non-invasive treatment, reduction in the appearance of moderate to severe facial wrinkles and rhytides for females in Fitzpatrick skin types I-IV with the DiamondPolar™ applicator.
The Venus Viva™ MD is cleared by the FDA for the use in dermatological procedures requiring ablation and resurfacing of the skin, and the non-invasive treatment of moderate to severe facial wrinkles and rhytides for females in Fitzpatrick skin types I-IV with the DiamondPolar™ applicator.
Venus Epileve™ is cleared by FDA, licensed by Health Canada and has CE Mark for hair removal, permanent hair reduction (defined as the long-term stable reduction in the number of hairs re-growing when measured at 6, 9 and 12 months after the completion of a treatment regimen), and the treatment of pseudofolliculitis barbae for all Fitzpatrick skin types. Venus Epileve™ is also CE-Marked for hirsutism.
Venus Freeze Plus™ is cleared by the FDA for the non-invasive treatment of moderate to severe facial wrinkles and rhytides in females with Fitzpatrick skin types I-IV. It is licensed by Health Canada for temporary skin tightening, and temporary reduction in the appearance of cellulite on the abdomen and flanks, using the DiamondPolar™ and OctiPolar™ applicators. The DiamondPolar™ applicator on Venus Freeze Plus™ has CE Mark for the non-invasive treatment of moderate to severe facial wrinkles and rhytides, and the increase of skin tightening, temporary circumferential reduction, and cellulite reduction with the OctiPolar™ applicator.
Venus Heal™ is licensed by Health Canada and can be used for the treatment of both acute and chronic disorders of the musculoskeletal system, such as muscle spasms, back pain, and soft tissue injuries, and results in effects such as pain relief, myorelaxation, increase of local blood circulation, and edema reduction. In the U.S., Venus Heal™ is cleared by the FDA for the relief of minor muscle aches and pain, relief of muscle spasm, and temporary improvement of local blood circulation. These indications enable the treatment of certain soft tissue injuries and conditions.
Venus Glow™ is cleared by the FDA as a Class I motorized dermabrasion device. It provides a dermal rejuvenation treatment that works to open up and deep-clean pores. Venus Concept is the exclusive distributor for Venus Glow™.
Venus Skin™ is a skin care line of various lotions and creams intended to improve different aspects of skin appearance, skin serums, and skin nourishment solutions.
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