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February 23, 2022
TEL: (888) 907-0115
Venus Concept is a leader in the global medical and aesthetic device market, pairing best-in-class technology with the first and only true subscription model in the industry.
The entire world is returning to normal, and people are embracing special occasions with more excitement than ever before. Dressing up and looking good is the top priority for anyone stepping out to an important party, festival, or gala this year. How can your clinic help them get ready for their big event? Whether it’s for a red carpet event, a wedding, anniversary, or birthday, aesthetic treatments can help your clients look and feel their best for their special occasion. Here’s how to position your aesthetic practice as their destination of choice when preparing for their next event.
When positioning your clinic for special occasions, the calendar is your best starting point. Mark out holidays and unique festivities that your clients might want to look their best for, like Valentine’s Day, Thanksgiving, and New Year’s, as well as special days like National Proposal Day and more general times like wedding season. Then, count backward and plan out how you’ll promote your services leading up to these dates. Make sure to start well ahead, so clients will be able to book an appointment in time to get ready.
Paid advertising is highly effective when it comes to special occasion advertising. Print ads in wedding magazines or local publications leading up to holidays are one option. Targeting specific audiences through your online advertising is also a great way to get your clinic in front of potential customers. For instance, Facebook allows you to select audience attributions, such as upcoming birthdays, in your ad manager. Using targeted advertising, you can reach valuable leads who are more likely to come to your clinic for their special occasion needs.
As a marketing tool, packages are perceived as a lot more valuable than single services and have the added benefit of introducing customers to services they may have not tried before. For special occasions, try bundling a few treatments together that will help your clients get ready for their wedding, vacation, or other special event. Offer a discount if they opt to get all of the treatments together, perhaps with a special incentive like a gift certificate for future treatments to encourage them to return for their next occasion.
Cross-promoting with other businesses is an excellent way to increase your reach and bring new clients into your clinic. When it comes to special occasions, the possibilities are limitless. Consider partnering with wedding venues, event planners, catering companies, or even travel agencies to get your services in front of new eyes. When it comes to partnership, the importance is to use your creativity to find a mutually beneficial arrangement for both businesses, while adding value for the client.
If you want your special occasion marketing to stand out on social media, it helps to get creative. First and foremost, your photos and graphics have to look top-notch, and there are online tools that can assist with that. Make use of video, trending hashtags, and, if you can, consider partnering with a celebrity influencer like Venus Williams to make your clinic the go-to for special event prep.
When it comes to special occasions, clients want amazing results from their aesthetic treatments, and they want them with no downtime so they don’t miss the big day. Give them the superior technologies of Venus Concept devices so they can look and feel their best in time for any occasion, with visible results and no downtime. Our suite of cutting-edge medical aesthetic devices include:
If you’ve been seeking support to help your clinic succeed, look no further. Our Practice Enhancement Managers are there for you, and exactly the advantage you need to lift your clinic above the competition. Your dedicated PEM will help you envision, execute, and improve your marketing efforts. Moreover, our partner clinics gain exclusive access to customer download centers, where you’ll find free creative assets to use for your social media, printed collaterals, and more.
For more information call: (888) 907-0115 // info@venusconcept.com // 235 Yorkland Blvd., Suite 900, Toronto, ON, M2J 4Y8 Canada
REGULATORY CLEARANCES [ More ]
Venus Bliss™ is cleared by the FDA and licensed by Health Canada for non-invasive lipolysis of the abdomen and flanks in individuals with a Body Mass Index (BMI) of 30 or less, with the diode laser applicators. The (MP)2 applicator is cleared by the FDA for temporary reduction in the appearance of cellulite, and licensed by Health Canada for temporary increase of skin tightening, temporary circumferential reduction, and temporary cellulite reduction. Venus Bliss™ has CE Mark as a non-invasive medical aesthetic device enabling a comprehensive approach leading to body contouring, addressing fat reduction, skin tightening, circumference reduction, and cellulite reduction.
Venus Versa™ is cleared by the FDA, licensed by Health Canada, and has CE Mark as a multi-application device intended to be used in aesthetic and cosmetic procedures. The SR515 and SR580 applicators are cleared by the FDA, licensed by Health Canada, and have CE Mark for the treatment of benign pigmented epidermal and cutaneous lesions and treatment of benign cutaneous vascular lesions. The HR650/HR650XL and HR690/HR690XL applicators are cleared by the FDA, licensed by Health Canada, and have CE Mark for the removal of unwanted hair and to effect stable long-term or permanent hair reduction for Fitzpatrick skin types I-IV. The AC Dual applicator is cleared by the FDA, licensed by Health Canada, and has CE Mark for the treatment of acne vulgaris. The DiamondPolar™ and OctiPolar™ applicators on the Venus Versa™ system are cleared by the FDA for non-invasive treatment of moderate to severe facial wrinkles and rhytides on females with Fitzpatrick skin types I-IV. The DiamondPolar™ applicator is licensed by Health Canada and has CE Mark for non-invasive treatment of moderate to severe facial wrinkles and rhytides on females with Fitzpatrick skin types I-IV. The OctiPolar™ applicator on the Venus Versa™ system is licensed by Health Canada and has CE Mark for temporary body contouring via skin tightening, circumferential reduction, and cellulite reduction. The NanoFractional RF™ (Viva) applicator is cleared by the FDA, licensed by Health Canada, and has CE Mark for dermatological procedures requiring ablation and resurfacing of the skin.
ARTAS iX™ is cleared by the FDA, licensed by Health Canada and has CE Mark with indication for use for harvesting hair follicles from the scalp in men diagnosed with androgenic alopecia (male pattern hair loss) who have black or brown straight hair. ARTAS iX™ is intended to assist physicians in identifying and extracting hair follicular units from the scalp during hair transplantation; creating recipient sites; and implanting harvested hair follicles.
NeoGraft® is cleared by the FDA, licensed by Health Canada and has CE Mark with indication for use in suction-assisted follicular extraction and re-implantation. NeoGraft® is an auto-graft system and can be used on both male and female patients.
Venus Legacy™ is cleared by the FDA for the non-invasive treatment of moderate to severe facial wrinkles and rhytides in females with Fitzpatrick skin types I-IV with the OctiPolar™ and DiamondPolar™ applicators, and temporary reduction in the appearance of cellulite with the 4D Body (LB2) and 4D Face (LF2) applicators. It is licensed by Health Canada and has CE Mark for the temporary increase of skin tightening, temporary circumferential reduction, temporary cellulite reduction, and temporary wrinkle reduction.
Venus Velocity™ is cleared by the FDA, licensed by Health Canada and has CE Mark for hair removal, permanent hair reduction (defined as the long-term stable reduction in the number of hairs re-growing when measured at 6, 9 and 12 months after the completion of a treatment regimen), and the treatment of pseudofolliculitis barbae for all Fitzpatrick skin types.
Venus Fiore™ received regulatory approval in Israel for aesthetic and functional treatment of the vagina, labia and mons pubis. Venus Fiore™ is available for sale in India, Hong Kong, and other selected Asian countries.
The Venus Viva™ MD is cleared by the FDA, licensed by Health Canada and has CE Mark for the use in dermatological procedures requiring ablation and resurfacing of the skin using the Viva™/Viva™ MD applicator, and the non-invasive treatment, reduction in the appearance of moderate to severe facial wrinkles and rhytides for females in Fitzpatrick skin types I-IV with the DiamondPolar™ applicator.
The Venus Viva™ MD is cleared by the FDA for the use in dermatological procedures requiring ablation and resurfacing of the skin, and the non-invasive treatment of moderate to severe facial wrinkles and rhytides for females in Fitzpatrick skin types I-IV with the DiamondPolar™ applicator.
Venus Epileve™ is cleared by FDA, licensed by Health Canada and has CE Mark for hair removal, permanent hair reduction (defined as the long-term stable reduction in the number of hairs re-growing when measured at 6, 9 and 12 months after the completion of a treatment regimen), and the treatment of pseudofolliculitis barbae for all Fitzpatrick skin types. Venus Epileve™ is also CE-Marked for hirsutism.
Venus Freeze Plus™ is cleared by the FDA for the non-invasive treatment of moderate to severe facial wrinkles and rhytides in females with Fitzpatrick skin types I-IV. It is licensed by Health Canada for temporary skin tightening, and temporary reduction in the appearance of cellulite on the abdomen and flanks, using the DiamondPolar™ and OctiPolar™ applicators. The DiamondPolar™ applicator on Venus Freeze Plus™ has CE Mark for the non-invasive treatment of moderate to severe facial wrinkles and rhytides, and the increase of skin tightening, temporary circumferential reduction, and cellulite reduction with the OctiPolar™ applicator.
Venus Heal™ is licensed by Health Canada and can be used for the treatment of both acute and chronic disorders of the musculoskeletal system, such as muscle spasms, back pain, and soft tissue injuries, and results in effects such as pain relief, myorelaxation, increase of local blood circulation, and edema reduction. In the U.S., Venus Heal™ is cleared by the FDA for the relief of minor muscle aches and pain, relief of muscle spasm, and temporary improvement of local blood circulation. These indications enable the treatment of certain soft tissue injuries and conditions.
Venus Glow™ is cleared by the FDA as a Class I motorized dermabrasion device. It provides a dermal rejuvenation treatment that works to open up and deep-clean pores. Venus Concept is the exclusive distributor for Venus Glow™.
Venus Skin™ is a skin care line of various lotions and creams intended to improve different aspects of skin appearance, skin serums, and skin nourishment solutions.
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