Your brand is key to standing out amongst a crowd of competitors. Increase brand awareness and boost customer retention with these marketing tips for medical aesthetics clinics.
February 7, 2019
Wedding season is on the way and while there was a time when cosmetic surgery and wedding beauty prep were taken to an extreme, more recent trends are pushing for stress-free tweaks with natural-looking results to refresh and rejuvenate the bride (and groom) for the perfect wedding day look. Today’s couples want to not only look their best for each other, but they’re also well aware that all eyes—and cameras—will be focused on them. Help your patients achieve their optimal results with today’s top medical aesthetic treatments for wedding season using a holistic treatment plan that perfectly fits the bill for each individual’s unique aesthetic goals. See our top recommendations along with how to access free wedding-themed marketing assets to get you started.
Rapid weight loss to fit into an idealistic dress size is well in the past. You may see some patients who have recently lost a significant amount of weight and are seeking treatment for skin laxity, but for the most part, brides especially are looking to subtly shape and define their silhouette without the stress of extreme weight loss. They want to look their best without restricting themselves. Focus on creating a realistic customized body contouring treatment plan that targets trouble spots as well as cellulite for your bridal patients, so they’re ready for both the big day and the honeymoon after.
For those clinics ready to upgrade their body contouring device, consider Venus Legacy™, a non-invasive body contouring and cellulite reduction solution with a loyal following in the medical aesthetics industry—and for good reason. Equipped with proprietary (MP)2 technology and featuring both body and facial applicators, Venus Legacy™ pairs Multi-Polar Radio Frequency (RF) and Pulsed Electro Magnetic Fields (PEMF) with cutting-edge VariPulse™ technology to safely and effectively deliver homogeneous energy and volumetric heating to multiple tissue depths for optimal efficacy and patient comfort. Treatments simultaneously increase blood circulation, stimulate lymphatic drainage, and enhance lipolysis to reduce the appearance of cellulite and gently contour the body for a smoother, firmer silhouette. Investing in a new device now, when combined with a targeted marketing campaign, could be the perfect move to better attract your ideal patients with advanced technology and the benefit of noticeable results.
Age perception and uneven skin pigmentation are inextricably linked. While some brides and grooms can be notoriously harsh judges of their own appearance, the camera’s flash can also reveal pigmentation and signs of aging they’d rather conceal. Regardless, be sensitive to every patient’s needs and be sure to offer solutions that meet their concerns. Whether their interests lie in targeting vascular marks, brown spots, acne scarring, or rosacea redness, Venus Versa™ photorejuvenation treatments may help to reduce the appearance of pigmentation for a more radiant complexion.
Powered by Intense Pulsed Light (IPL) and SmartScan™ technology, Venus Versa™ photorejuvenation treatments ensure the precise and consistent delivery of broad-spectrum light pulses to targeted chromophores to break up pigmentation and stimulate skin’s natural healing cycle for healthy skin cell renewal. The results are a more even skin tone and a happy patient on the big day.
While makeup can make quick work of concealing discoloration and uneven skin texture, heavy bridal makeup can look unnatural and easily crease, accentuating fine lines and wrinkles throughout the celebrations. Help your bridal patients reveal a smoother, younger-looking appearance that still feels natural for their big day without worry of makeup mess-ups with RF-based skin resurfacing treatments using Venus Viva™.
The most customizable skin resurfacing device on the market, Venus Viva™ is powered by NanoFractional RF™ with SmartScan™ technology and allows full operator control of ablation and coagulation for enhanced efficacy. Its applicator tip distributes energy through a smaller footprint per pin at variable densities in each tip to reduce the risk of post-inflammatory hyperpigmentation and ensure sufficient tissue is left unharmed for more rapid wound healing, decreasing patient downtime. Venus Viva™ can be used to target wrinkles and rhytides alongside other textural concerns such as striae alba (stretch marks). As an added tip, to better show your prospective patients the transformations that are possible with Venus Viva™ treatments, incorporate your best before-and-after images into your marketing assets.
Finally, for brides and grooms who come to your clinic with a tighter timeline, you may require an alternative treatment protocol that fast-tracks results. While a longer timeline is certainly ideal, the wedding planning period can be a stressful time for those involved. Listen to their aesthetic concerns and rather than focusing in on what could be done with more time, refocus the conversation on what you can offer within the timeframe they have. In these instances, a dermal rejuvenation treatment with Venus Glow™ may offer the perfect solution.
Venus Glow™ provides a powerful tri-modality treatment that simultaneously opens up and deep-cleans pores for skin that feels noticeably healthier and cleaner with a natural glow immediately after each treatment. An adjustable vacuum gently pulls the patient’s skin into the top of the applicator to remove dirt and debris, dead skin cells, and excess sebum. At the same time, the tip spins 360 degrees, micro-massaging the skin and stimulating local blood circulation while spreading saline expelled from ultra-fine jet streams—the streams are finer than the average pore size to deep-clean each and every pore. Venus Glow™ treatments may be used to brighten dull skin, improve uneven skin tone and skin elasticity, moisturize skin, remove blackheads and whiteheads while controlling sebum secretion, and enhance the effectiveness of post-treatment products and complementary therapies. They can easily be done the day before your patient’s big day.
Whatever your patient has in mind, be sure to keep expectations in check and always listen to their concerns. While committing to a medical aesthetics package can be a nerve-wracking step for any patient, the idea of anything going wrong without enough time to correct it before the wedding day can add an additional element of fear, regardless of whether it’s a bride, groom, parent, or guest. This may make these patients more skeptical to jump onboard with a treatment plan, particularly if it’s their first time. Keep this in mind when looking to convert these consultations to committed patients who will keep coming back even after the wedding.
Of course, in order to convert prospective patients, you need to draw them in first. Creating a targeted marketing campaign that speaks to your clientele can work wonders to increase brand awareness and get your ideal patients in your door before the big day. For Venus Concept partners, get a quick start on your wedding-themed marketing campaign with professionally designed digital and ready-to-print marketing assets, now available for free in My Account. Use these assets across your website, social media feeds, or within targeted promotional packages to easily attract patients so you can spend more time doing what you do best—serving your patients well with optimal results this wedding season. Click "Download Now" to access the new marketing collection today.
