If you’ve been thinking of expanding your practice to include medical aesthetic or cosmetic dermatology treatments, now is the time. The overall global medical aesthetics market is projected to exceed $15.9 billion by 2025, up from $9.4 billion in 2020, at a CAGR (compound annual growth rate) of 10.9%. The global facial care market, which includes non-surgical treatments as well as skincare topicals and other products, is growing at an even more staggering rate and is expected to reach $132.7 billion by 2025.
Recent growth in the industry is attributed to the growing patient demand for facial aesthetic treatments, increasing disposable income and spending capabilities, and the rising geriatric population across the globe. Below, we’ll look at the current trends in the dermatology market, and how your practice can thrive by staying ahead of them.
The foundation of dermatology is still helping people with medical skin problems, from psoriasis to skin cancer. With an aging population that is more health-conscious than previous generations, the expertise that dermatologists have will be more and more in demand in the coming years. Adding to this, there is increasing social pressure to maintain a youthful appearance, leading to a rapid rate of growth in the facial aesthetics sector of the market.
In the pursuit of improving one’s physical appearance, the market is also seeing in consumers a mounting preference for non-invasive and minimally invasive aesthetic procedures. Time-saving procedures that demonstrate safety, effectiveness, and a limited recovery time are growing in popularity as well. Finally, dermatology as well as other aesthetic markets are seeing a move toward more inclusive marketing as advances in technology make devices safer to use on all skin types, and as men become more interested in aesthetic treatments.
Throughout the last year, the world has seen a need for an increasing number of services to go digital. This has resulted in a rising adoption of telehealth solutions, including among professionals in the aesthetics industry. The reduction in travel time, cost, and consultation time is an advantage for both clients and practitioners. Offering your services virtually is an easy way to make your practice competitive in an increasingly digital marketplace.
Consumers are always looking for the next best thing, and dermatology is no exception. These days, clinics must offer the latest in cutting-edge technology to offer their clients the best treatment. Medical aesthetic devices backed by scientific research designed with state-of-the-art technology, such as robotics, guarantee that your practice has a competitive edge.
Acne is still the number one skin condition people see a dermatologist for. Around 50 million people each year are affected by some form of acne, and over 80% of people will experience at least some acne during their lifetime. Offering not just one, but multiple acne solutions for clients allows your clinic to help the multitudes who suffer from this recurring skin issue.
More and more, people are seeking the fountain of youth in a dermatologist’s chair. 42% of dermatology patients are above the age of 60. 68% are over 40. By 2050, experts project there will be as many as 80 million people over 65 years old in the United States alone. Speaking to this demographic in your marketing is essential, and so is offering them the products and services, such as wrinkle treatments, that they’re most interested in.
According to the American Academy of Dermatology, only 30% of skin issues end up being evaluated by a dermatologist. This surprising statistic is valuable information for dermatologists trying to grow their practice, as it demonstrates that there are many people who are simply not aware of when they should see a dermatologist, or about the variety of services dermatologists offer beyond diagnosing cancers and other serious concerns. Clinics should use their digital presence not only to encourage people to see an expert when they spot something unusual, but also to improve their skin health and appearance for improved quality of life.
Dermatology has never been exclusive by nature, but there was a time when some treatments were less safe for people with darker shades of skin. As that is no longer the case, it’s a must to stress in your marketing that people of all skin types can benefit from facial and body treatments. Additionally, a growing percentage of men are seeking out dermatology and cosmetic dermatology, a trend that is expected to continue into the foreseeable future. Therefore, when crafting your marketing strategy, make sure to dedicate content to addressing men’s skincare issues in particular. In general, you’ll want to project an image that is welcoming and inclusive to anyone who might be curious about seeking treatment for skin concerns.
Like all things, the popularity of certain treatments comes and goes in trends. It’s important that you’re offering and advertising the treatments and procedures that people want most. Many “trending” treatments on social media, however, are actually perennially popular. Unsurprisingly, these tend to be non-surgical aesthetic treatments with no downtime, such as hair removal, photorejuvenation, skin resurfacing, nonsurgical fat reduction, skin tightening, and injectables. These treatments attract a high amount of interest because they promise consumers an improvement in their appearance over a lunch break. Expanding your clinic menu with body treatments is also an excellent way to harness a larger clientele, and to keep your current clients from straying to another business to have all their needs met.
Increased demand for aesthetic procedures has resulted in an ever-increasing number of questionable services and products offered by unqualified providers. Savvy consumers today are on the lookout for treatments that are scientifically proven to work and offered by professionals who come across as authentic. Including evidence-based info in your marketing and dealing with patients directly and honestly is the only way to gaining customer loyalty and trust in an increasingly competitive market.
The challenges of staying ahead in the exciting world of aesthetic dermatology are always evolving. We can help you stay ahead of the competition with our leading medical aesthetic devices, and support your clinic to success with our Practice Enhancement Program. Speak to one of our experts today to get started.