Hair restoration procedures are an increasingly sought-after solution to hair loss, a common problem for both men and women. Patients seek out hair restoration not only to deal with hair loss, but also hairline recession, thinning hair, and hair loss due to a traumatic life event or illness. To make sure your clinic is capitalizing on this 5 billion dollar industry, here are the top five things patients look for when seeking hair restoration surgery.
As a provider, you advertise your clinical expertise in a variety of ways: by having an outstanding professional track record, through references in the form of patient reviews and testimonials, and by providing the latest in medical aesthetic devices at your practice, like those under the VERO Hair™ partnership. Another great way of demonstrating your expertise is by communicating it to your clients through patient education. Teaching your clients about their treatment not only reveals how knowledgeable you are, but it also allays their concerns and lets them go into the treatment with confidence that it will give them the results they are looking for.
Patient testimonials are important because they offer potential clients an actual glimpse of what the treatment will be like from a voice they can trust—a fellow patient. You can ask for testimonials from your customers, but your best source for testimonials is online reviews. As part of your regular treatment follow-up, always ask your patients to leave a review if they were satisfied with their experience in your clinic. Consumer surveys indicate that over 80% of people read reviews before purchasing a product or service. Select a few of your best reviews and feature them on your website and your social media channels. When it comes to hair restoration, patients have concerns about pain during the surgery, and after-treatment scarring; try to choose testimonials that speak to those concerns, if possible.
We can’t emphasize enough how important before-and-after photos are to your medical aesthetic practice—and yet, most clinics still don’t bother to use them. That’s putting them at a huge disadvantage when you consider that 83% of consumers won’t even consider a clinic that doesn’t have before-and-after photos posted online. For hair restoration, photos are especially important, as for many clients getting the surgery constitutes a major decision. They want to be reassured that their investment will be worth it, and photos are the best way to show them that it will be. You can learn more about how to take excellent before-and-after photos of your aesthetic services here.
One thing a potential client must-see when they search for your practice online is a professional website and social media presence. Have a clear, comprehensive website that features your services plainly, and make sure your SEO game is top-notch so you’re hitting the top results in search. Your social media presence is equally important since it’s often the first place patients go to gather information about your practice; it’s also how many of them will find you in the first place. You can layer everything we’ve mentioned above into your social media channels and website; before-and-after photos, testimonials, and information about the treatment.
Several societies have been established to further the field of hair restoration surgery. The International Society of Hair Restoration Surgery (ISHRS) and The American Society of Hair Restoration Surgeons (ASHRS) are among them, and you may want to consider affiliation. However, these are primary organizations devoted to education and advancement in research, so indicating membership could be helpful. In addition, the VERO Hair™ Center of Excellence recognizes clinicians who have been thoroughly trained in the practice of hair restoration, and have demonstrated exceptional success.
By far the most powerful action you can take in attracting clients to your practice for hair restoration surgery is by offering the best and latest in medical aesthetic devices. VERO Hair™ not only offers cutting-edge advancements in hair restoration; it is also a comprehensive support system with everything your practice needs to succeed.
We can equip you with the robotic ARTAS iX™, the intelligent hair transplant system, and/or automated NeoGraft®, a trusted hair restoration solution. The advantages of bringing the VERO Hair™ partnership into your clinic doesn’t stop there, as Venus Concept continues to support the technology through ongoing innovation and advancement.
To ensure you have the advantage of expertise, VERO Hair™ offers extensive training programs to help you stay ahead of the curve on treatment techniques regardless of your level of hair restoration experience. Venus Concept also helps to drive patients to your practice through marketing support and patient lead generation. These include tools such as complimentary marketing assets and patient education materials, saving you the time and cost associated with creating these yourself. We also offer a program of business development training and support. This includes a range of post-sale practice development programs, both in-person and online, to help your clinic maximize opportunities for success.
To speak to an expert about offering VERO Hair™ technology at your clinic, contact us today.