Here are the important industry trends in hair restoration procedures that you need to know today.
November 17, 2020
TEL: (888) 907-0115
Venus Concept is a leader in the global medical and aesthetic device market, pairing best-in-class technology with the first and only true subscription model in the industry.
Hair restoration procedures are an increasingly sought-after solution to hair loss, a common problem for both men and women. Patients seek out hair restoration not only to deal with hair loss, but also hairline recession, thinning hair, and hair loss due to a traumatic life event or illness. To make sure your clinic is capitalizing on this 5 billion dollar industry, here are the top five things patients look for when seeking hair restoration surgery.
As a provider, you advertise your clinical expertise in a variety of ways: by having an outstanding professional track record, through references in the form of patient reviews and testimonials, and by providing the latest in medical aesthetic devices at your practice, like those under the VERO Hair™ partnership. Another great way of demonstrating your expertise is by communicating it to your clients through patient education. Teaching your clients about their treatment not only reveals how knowledgeable you are, but it also allays their concerns and lets them go into the treatment with confidence that it will give them the results they are looking for.
Patient testimonials are important because they offer potential clients an actual glimpse of what the treatment will be like from a voice they can trust—a fellow patient. You can ask for testimonials from your customers, but your best source for testimonials is online reviews. As part of your regular treatment follow-up, always ask your patients to leave a review if they were satisfied with their experience in your clinic. Consumer surveys indicate that over 80% of people read reviews before purchasing a product or service. Select a few of your best reviews and feature them on your website and your social media channels. When it comes to hair restoration, patients have concerns about pain during the surgery, and after-treatment scarring; try to choose testimonials that speak to those concerns, if possible.
We can’t emphasize enough how important before-and-after photos are to your medical aesthetic practice—and yet, most clinics still don’t bother to use them. That’s putting them at a huge disadvantage when you consider that 83% of consumers won’t even consider a clinic that doesn’t have before-and-after photos posted online. For hair restoration, photos are especially important, as for many clients getting the surgery constitutes a major decision. They want to be reassured that their investment will be worth it, and photos are the best way to show them that it will be. You can learn more about how to take excellent before-and-after photos of your aesthetic services here.
One thing a potential client must-see when they search for your practice online is a professional website and social media presence. Have a clear, comprehensive website that features your services plainly, and make sure your SEO game is top-notch so you’re hitting the top results in search. Your social media presence is equally important since it’s often the first place patients go to gather information about your practice; it’s also how many of them will find you in the first place. You can layer everything we’ve mentioned above into your social media channels and website; before-and-after photos, testimonials, and information about the treatment.
Several societies have been established to further the field of hair restoration surgery. The International Society of Hair Restoration Surgery (ISHRS) and The American Society of Hair Restoration Surgeons (ASHRS) are among them, and you may want to consider affiliation. However, these are primary organizations devoted to education and advancement in research, so indicating membership could be helpful. In addition, the VERO Hair™ Center of Excellence recognizes clinicians who have been thoroughly trained in the practice of hair restoration, and have demonstrated exceptional success.
By far the most powerful action you can take in attracting clients to your practice for hair restoration surgery is by offering the best and latest in medical aesthetic devices. VERO Hair™ not only offers cutting-edge advancements in hair restoration; it is also a comprehensive support system with everything your practice needs to succeed.
We can equip you with the robotic ARTAS iX™, the intelligent hair transplant system, and/or automated NeoGraft®, a trusted hair restoration solution. The advantages of bringing the VERO Hair™ partnership into your clinic doesn’t stop there, as Venus Concept continues to support the technology through ongoing innovation and advancement.
To ensure you have the advantage of expertise, VERO Hair™ offers extensive training programs to help you stay ahead of the curve on treatment techniques regardless of your level of hair restoration experience. Venus Concept also helps to drive patients to your practice through marketing support and patient lead generation. These include tools such as complimentary marketing assets and patient education materials, saving you the time and cost associated with creating these yourself. We also offer a program of business development training and support. This includes a range of post-sale practice development programs, both in-person and online, to help your clinic maximize opportunities for success.
To speak to an expert about offering VERO Hair™ technology at your clinic, contact us today.
For more information call: (888) 907-0115 // info@venusconcept.com // 235 Yorkland Blvd., Suite 900, Toronto, ON, M2J 4Y8 Canada
REGULATORY CLEARANCES [ More ]
Venus Bliss™ is cleared by the FDA and licensed by Health Canada for non-invasive lipolysis of the abdomen and flanks in individuals with a Body Mass Index (BMI) of 30 or less, with the diode laser applicators. The (MP)2 applicator is cleared by the FDA for temporary reduction in the appearance of cellulite, and licensed by Health Canada for temporary increase of skin tightening, temporary circumferential reduction, and temporary cellulite reduction. Venus Bliss™ has CE Mark as a non-invasive medical aesthetic device enabling a comprehensive approach leading to body contouring, addressing fat reduction, skin tightening, circumference reduction, and cellulite reduction.
Venus Versa™ is cleared by the FDA, licensed by Health Canada, and has CE Mark as a multi-application device intended to be used in aesthetic and cosmetic procedures. The SR515 and SR580 applicators are cleared by the FDA, licensed by Health Canada, and have CE Mark for the treatment of benign pigmented epidermal and cutaneous lesions and treatment of benign cutaneous vascular lesions. The HR650/HR650XL and HR690/HR690XL applicators are cleared by the FDA, licensed by Health Canada, and have CE Mark for the removal of unwanted hair and to effect stable long-term or permanent hair reduction for Fitzpatrick skin types I-IV. The AC Dual applicator is cleared by the FDA, licensed by Health Canada, and has CE Mark for the treatment of acne vulgaris. The DiamondPolar™ and OctiPolar™ applicators on the Venus Versa™ system are cleared by the FDA for non-invasive treatment of moderate to severe facial wrinkles and rhytides on females with Fitzpatrick skin types I-IV. The DiamondPolar™ applicator is licensed by Health Canada and has CE Mark for non-invasive treatment of moderate to severe facial wrinkles and rhytides on females with Fitzpatrick skin types I-IV. The OctiPolar™ applicator on the Venus Versa™ system is licensed by Health Canada and has CE Mark for temporary body contouring via skin tightening, circumferential reduction, and cellulite reduction. The NanoFractional RF™ (Viva) applicator is cleared by the FDA, licensed by Health Canada, and has CE Mark for dermatological procedures requiring ablation and resurfacing of the skin.
ARTAS iX™ is cleared by the FDA, licensed by Health Canada and has CE Mark with indication for use for harvesting hair follicles from the scalp in men diagnosed with androgenic alopecia (male pattern hair loss) who have black or brown straight hair. ARTAS iX™ is intended to assist physicians in identifying and extracting hair follicular units from the scalp during hair transplantation; creating recipient sites; and implanting harvested hair follicles.
NeoGraft® is cleared by the FDA, licensed by Health Canada and has CE Mark with indication for use in suction-assisted follicular extraction and re-implantation. NeoGraft® is an auto-graft system and can be used on both male and female patients.
Venus Legacy™ is cleared by the FDA for the non-invasive treatment of moderate to severe facial wrinkles and rhytides in females with Fitzpatrick skin types I-IV with the OctiPolar™ and DiamondPolar™ applicators, and temporary reduction in the appearance of cellulite with the 4D Body (LB2) and 4D Face (LF2) applicators. It is licensed by Health Canada and has CE Mark for the temporary increase of skin tightening, temporary circumferential reduction, temporary cellulite reduction, and temporary wrinkle reduction.
Venus Velocity™ is cleared by the FDA, licensed by Health Canada and has CE Mark for hair removal, permanent hair reduction (defined as the long-term stable reduction in the number of hairs re-growing when measured at 6, 9 and 12 months after the completion of a treatment regimen), and the treatment of pseudofolliculitis barbae for all Fitzpatrick skin types.
Venus Fiore™ received regulatory approval in Israel for aesthetic and functional treatment of the vagina, labia and mons pubis. Venus Fiore™ is available for sale in India, Hong Kong, and other selected Asian countries.
The Venus Viva™ MD is cleared by the FDA, licensed by Health Canada and has CE Mark for the use in dermatological procedures requiring ablation and resurfacing of the skin using the Viva™/Viva™ MD applicator, and the non-invasive treatment, reduction in the appearance of moderate to severe facial wrinkles and rhytides for females in Fitzpatrick skin types I-IV with the DiamondPolar™ applicator.
The Venus Viva™ MD is cleared by the FDA for the use in dermatological procedures requiring ablation and resurfacing of the skin, and the non-invasive treatment of moderate to severe facial wrinkles and rhytides for females in Fitzpatrick skin types I-IV with the DiamondPolar™ applicator.
Venus Epileve™ is cleared by FDA, licensed by Health Canada and has CE Mark for hair removal, permanent hair reduction (defined as the long-term stable reduction in the number of hairs re-growing when measured at 6, 9 and 12 months after the completion of a treatment regimen), and the treatment of pseudofolliculitis barbae for all Fitzpatrick skin types. Venus Epileve™ is also CE-Marked for hirsutism.
Venus Freeze Plus™ is cleared by the FDA for the non-invasive treatment of moderate to severe facial wrinkles and rhytides in females with Fitzpatrick skin types I-IV. It is licensed by Health Canada for temporary skin tightening, and temporary reduction in the appearance of cellulite on the abdomen and flanks, using the DiamondPolar™ and OctiPolar™ applicators. The DiamondPolar™ applicator on Venus Freeze Plus™ has CE Mark for the non-invasive treatment of moderate to severe facial wrinkles and rhytides, and the increase of skin tightening, temporary circumferential reduction, and cellulite reduction with the OctiPolar™ applicator.
Venus Heal™ is licensed by Health Canada and can be used for the treatment of both acute and chronic disorders of the musculoskeletal system, such as muscle spasms, back pain, and soft tissue injuries, and results in effects such as pain relief, myorelaxation, increase of local blood circulation, and edema reduction. In the U.S., Venus Heal™ is cleared by the FDA for the relief of minor muscle aches and pain, relief of muscle spasm, and temporary improvement of local blood circulation. These indications enable the treatment of certain soft tissue injuries and conditions.
Venus Glow™ is cleared by the FDA as a Class I motorized dermabrasion device. It provides a dermal rejuvenation treatment that works to open up and deep-clean pores. Venus Concept is the exclusive distributor for Venus Glow™.
Venus Skin™ is a skin care line of various lotions and creams intended to improve different aspects of skin appearance, skin serums, and skin nourishment solutions.
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