A comprehensive solution for the fat reduction category with no usage fees per treatment and integrated Internet of Things technology (IoT), Venus Bliss™ offers operators access to two in-demand, effective technologies in one small footprint. Employing four adjustable diode laser applicators to effectively target fat, as well as an (MP)2 applicator that combines Multi-Polar Radio Frequency (RF) and Pulsed Electro Magnetic Fields (PEMF) with advanced VariPulse™ technology, Venus Bliss™ treatments may be used to tighten skin*, reduce circumference*, and reduce cellulite for a smoother, more contoured appearance. However, as can be expected, as a reasonably new non-invasive lipolysis treatment system on the market that’s getting a lot of attention, Venus Bliss™ can garner plenty of questions from highly interested prospective patients who simply want to know if they are the ideal candidate for this procedure, what they can expect, and what they need to do to ensure they achieve optimal results.
Here, we take a look at the top patient questions regarding Venus Bliss™ lipolysis treatments to offer you and your staff a base understanding of the topics that may be covered in your consultations, as well as ideas on how to explain treatments in simple terms that both thoroughly inform and reassure your patients.
Patients’ health literacy is a significant concern in the medical aesthetics field. It can affect treatment perceptions, risk assessment, informed consent, and safety and efficacy, as well as lead to a host of legal and brand image concerns for your clinic. While you may be well-versed in the technical aspect of the Venus Bliss™ non-invasive lipolysis system, it’s important to be able to explain this treatment technology in simple terms the patient can understand. Be aware of any specific medical aesthetics terminology you use that may leave patients with more questions than answers.
An example explanation may look something like this: “Venus Bliss™ provides safe, comfortable, non-surgical treatments for targeting unwanted fat around the abdomen and flanks—that is, the sides of your body from the ribs to hips—to help you better achieve your unique body goals. Fat treatments with Venus Bliss™ are powered by diode laser technology. Using up to four applicators that are applied to the treatment area, energy penetrates deep below the skin’s surface where the fat becomes heated and breaks down. The device also offers complementary skin tightening and cellulite reduction treatments using a proprietary combination of energies to boost collagen and elastin fibers—essential components for strengthening the connective tissue that keeps lax skin and cellulite at bay. Technologies used in Venus Bliss™ are all proven to be safe and effective for all skin tones, including even darker complexions.” Where needed, use an example of before-and-after images or use the teach-back method to invite the patient to put key information into their own words to ensure they understand.
Proper patient selection is just as important to your prospective patients as it is to your aesthetics clinic. The answer to this question during an initial consultation, then, should be an easy one, if you have done your due diligence to this point to properly vet the patient and have been diligently managing expectations. If the patient is indeed an ideal candidate for Venus Bliss™ non-invasive lipolysis treatments, offer up two to three reasons why you believe this particular treatment technology is the best fit both for their current aesthetic and their goal aesthetic. Demonstrating your rationale can better illustrate your expertise to the patient and allow them to understand the reasoning as well, so they can feel more comfortable in their choice. If this is not the best treatment option, be honest with the patient about their contraindications and offer alternatives that may be more suitable, or let them know what they might be able to do to ensure their circumstances are better suited to this treatment technology. For example, Venus Bliss™ treatments are indicated only for patients with a BMI of 30 or lower and are meant to complement and enhance a healthy, active lifestyle. If your prospective patient has a higher BMI, explain to them why this could affect their treatment outcome and if they seem open to your feedback, provide some easy tips to help them develop habits that will support a lower BMI. Further to this, ensure that you or your staff check in with patients those who may be working to lower their BMI, given a reasonable timeframe, to see if you can support them in any other way. Building out a supportive patient-practitioner relationship will help to foster patient trust and boost both patient acquisition and retention.
Some patients can be highly anxious, particularly in instances where they worry that the treatment may cause excess pain or require downtime. For the many patients, these concerns may be the reason they are seeking a non-invasive lipolysis treatment rather than a surgical procedure. Knowing how to discuss pain management through a sensitive approach to a patient’s mental state as well as respecting that all patients have different perceptions of discomfort or pain while ensuring you make no guarantees (some patients will be more sensitive than others, to be sure) is the key balance to strike when answering this patient question. You certainly want to be honest with the patient but don’t want to cause any undue stress or worry. For Venus Bliss™ in particular, one study notes that 90% of patients reported that they found the treatment to be comfortable. A thorough explanation of what to expect may sound something like this: “A Venus Bliss™ treatment shouldn’t be painful. You may feel a bit of discomfort as the applicators get warmer—this is expected as part of the non-invasive process for targeting the underlying fat—but it should still be manageable. We will be sure to check in with you along the way and do what we can to improve your comfort level. Post-treatment, the area may look a little flushed and feel tender, and some patients may experience a little bit of swelling, firmness, or bruising. All of these are normal and common following a Venus Bliss™ treatment. The tenderness may take up to two weeks to resolve but it should be mild enough to not interfere with your daily activities. Of course, if something doesn’t feel quite right, always consult with us.”
If a patient asks this question, they’re doing some of the work for you, particularly when you may be more used to having to underscore the role patients play in their outcomes rather than the other way around. For patients asking about what they can do to ensure they get the most out of their treatment sessions, it’s worth taking the time to inform them of all the options so they can find what works best for them. Proper pre- and post-treatment care can help to boost and maintain results, making the efforts well worth it. Offer short- and long-term care tips. For Venus Bliss™ treatments in particular, you may recommend that the patient massage the treatment area for five to 10 minutes, one to two times a day following each treatment session. Further, eating plenty of nutritious meals and getting regular exercise can help to maintain results. Finally, stress the importance of sticking to a treatment schedule that not only gives them the opportunity to check in regularly with any questions or concerns they might have, but it allows the treatment to perform at its best when sessions are booked during the recommended intervals.
Be open with patients but be aware of your wording. Honesty coupled with a healthy dose of care can go a long way in easing patients’ worries or fears while ensuring you have thoroughly answered all of their questions. In the end, by managing your patient’s expectations and ensuring they are well-informed of their treatment options, you can build a stronger relationship with patients that will better earn their loyalty and their recommendations.
Looking for more support in addressing patient concerns surrounding the Venus Bliss™ system or have questions of your own? Reach out to an expert using the contact button below and they’d be happy to help you out.