In the fast-evolving world of aesthetic medicine, body treatments continue to be one of the hottest segments of an $86-billion dollar global market. According to the North American Aesthetic Society, non-invasive body fat reduction was among the top five non-invasive procedures in the US, with 129,686 procedures carried out in 2019 alone.
Body treatments refer to aesthetic procedures that focus on the body. These include non-invasive fat reduction, body slimming, cellulite reduction, and skin tightening, all of which fall under the purview of Venus Concept’s state-of-the-art device technology. These are some of the most sought-after treatments today, and marketing them properly is key to bringing new and returning customers into your practice. Here we explore the best ways for your med spa to advertise body treatments.
It’s essential that med spas and aesthetic practices incorporate body positivity into their marketing mindset. Body shaming of any kind is liable to turn potential clients away from your practice. This is especially true of the millennial demographic, which is fast becoming one of the most lucrative customer bases in aesthetics. Advertising body treatments with body positivity at the forefront is easy. Simply emphasize the positive benefits of the treatment, its outcome, and lack of downtime, rather than dwelling on the problem. For example, instead of suggesting that a fat treatment can help them get rid of extra weight around the abdomen, propose that fat treatments help them reach their fitness goals, puts them in control of their appearance, boosts confidence, and so on.
Skepticism is a common obstacle you’ll need to overcome in your body treatment marketing. Many people are wary of hyped beauty trends that promise the world but deliver very little in terms of actual results. Your average client is probably bombarded daily by ads for fad diets, quick weight loss products, and other dubious offers. You can cut through the noise, and their skepticism, by positioning your services as a scientifically proven solution that works. To do this, make sure to mention the research that backs your Venus Concept devices, and go into details about how the treatments work. Educating your clients on what to expect is the first step toward ensuring they have a satisfying body treatment experience.
Grouping products and services is a great way to sell a higher volume of services to your new clients, and to encourage former clients to return. Packaging is especially effective for body treatments, which tend to require a few sessions for the best outcome. Additionally, you can include different areas of the body in a package deal, encouraging your clients to commit to a balanced treatment plan, rather than only focusing on one problem area. As a marketing tool, packages are perceived a lot more valuable than single services and have the added benefit of introducing customers to services they may have not tried before.
We tend to see other businesses as competition, and that’s true if that business is offering similar services or products as yours. However, partnering with a business whose offerings are complementary is a clever way to hone in on new customers. For example, one strategy for med spas would be to partner with a nearby gym or fitness chain to promote body treatments that work in tandem with client fitness goals. Hair salons that don’t offer aesthetic services are also a good venue in which to promote your services, in exchange for doing the same for them in your clinic. When it comes to partnership, the importance is to use your creativity to find a mutually beneficial arrangement for both businesses, while adding value for the client.
We can’t overemphasize the importance of before and after photos when it comes to marketing for med spas. For advertising body treatments, before and after photos are indispensable, as they act as proof positive that the treatments work. However, due to the sensitive nature of these types of treatments, it’s important that the people in the photos be unidentifiable to protect your client’s privacy. That means the photos should focus on just the body, not the face. However, in some cases, you may have a client that wants to share their amazing body treatment experience and results. In that case, a video testimonial or social media share makes a great statement to future clientele.
If you’re interested in expanding your practice to include more body treatments, such as non-invasive lipolysis, circumferential reduction, cellulite reduction, and skin tightening, Venus Concept devices have flexible solutions to suit every type of aesthetic practice. Speak to one of our experts today.