Electrical Muscle Stimulation

A non-invasive FlexMAX muscle toning treatment that adapts intelligently to target 7 different muscle groups

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Hands-Free FlexMAX Electrical Muscle Stimulation (EMS) Treatments with Adaptive Mode

In 2021, the market size of electrical muscle stimulation totalled $620 million USD1. Revenue for North America alone was $227.3 million USD in 2021, followed by Europe at $155 million USD, Asia Pacific at $131 million USD, South America at $26 million USD, and the Middle East at $31.34 million USD. This market has shown to be successful, and the growth is accelerating rapidly.

Venus Concept offers Venus Bliss MAX™, an advanced 3-in-1 solution addressing fat, muscle, and skin body concerns. The FlexMAX EMS modality on Venus Bliss MAX™ offers an unprecedented solution to the muscle category. Controlled and precise energies are delivered uniquely to muscle groups via best-in-class electrical muscle stimulation. The muscles are safely activated without heating the surrounding tissues. Paired with specific pulse durations by muscle group, performance-informed smart training programs, and advanced adaptive algorithms, each treatment is fully personalized and mimics a real training session that can build intensity over time. It is clinically validated to reach up to 100,000 contractions per session. FlexMAX EMS enables effective and comfortable treatment programs regardless of the patients’ fitness level, resulting in a stronger and more defined muscle appearance.

FlexMAX EMS Modality Features an Industry-First Adaptive Mode

The Adaptive Mode features AdapTarget, AdapTrain, and AdapTensity. This proprietary combination enables individual muscle groups to be targeted with unique settings, undergoing a smart training program with changing frequency and intensity, while adaptive parameters are tailored to achieve optimal results for each patient.

Chart AdaptTarget modal AdaptTensity modal AdaptTrain modal

Why Choose Venus Concept's Electrical Muscle Stimulation Device?

Our organization is known for our easy-to-use, non-invasive technologies that serve customers in a safe and effective manner. Our innovative products help you grow your patient base all while providing services that are in line with the needs of the modern aesthetic customer. If you have additional questions about Venus Concept’s EMS machine or how we may be able to grow your business, feel free to reach out to us at any time.

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Electrical Muscle Stimulation (EMS) Devices

venus bliss device

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Venus Bliss MAX™ is an advanced three-in-one solution for body treatments. The workstation targets fat, muscle, and skin with three distinct technologies in an effective and comfortable manner, maximizing results and patient satisfaction by tailoring the right modality for each indication.


  • All-in-one workstation for body sculpting and toning treatments
  • Advanced safety features
  • Clinically validated effectiveness
  • Exclusive TriBody™ program
  • Best-in-class revenue generator

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Clinical Results


*The Venus Bliss MAX™ system includes 3 unique technologies. The diode laser applicators are cleared by the FDA for non-invasive lipolysis of the abdomen, flanks, back, and thighs in individuals with a BodyMass Index (BMI) of 30 or less. The (MP)2 applicator is for improvement of local blood circulation and temporary reduction of cellulite. The FlexMAX applicators are intended for muscle conditioning to stimulate healthy muscles.


  1. 2020 Venus Concept Post-Marketing Questionnaire, data on file.

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