Millennials are the new face of the facelift. Demand for non-invasive procedures skyrocketed among younger consumers, and practices hoping to ride the wave need to be prepared. Is your practice ready for the millennial market?
September 5, 2017
In the aesthetics industry, everything you do is an opportunity to expand your audience and bring your services to more aesthetic patients. If you’re ready to grow your client base and build strong connections with new customers, get started on offering smart promotions by implementing these easy brand-building tips.
Your services define your practice, so promote your services first. Demystify procedures and sell them based on their results in all of your material. Bundles based on results can be a great way to connect with your audience. Take note of popular treatments and options offering minimal downtime that work well together.
Satisfied customers can be ambassadors for your practice, and exceptional results can be statements for your work. Create a promotion that rewards existing customers to refer your services. Consider providing consultation discounts for referred clientele, or offer complementary rewards, like gift cards for a spa session or massage therapist, for customers who refer three or more prospects.
Even the most advanced devices and exciting procedures won’t attract everyone. Focusing on your ideal target market will yield greater rewards. Identify who your patients are and who approaches your practice organically, and offer them more in the way of rewards and marketing. Tracking engagement will help you spot opportunities to improve and streamline.
Your website is often prospective patients’ first impression of your practice, so it’s important to make optimal use of everything that the web has to offer. Including videos and images can help bring patient stories and treatment information to life online. As well, leveraging online reviews is very important in medical aesthetics, so encourage happy patients to leave positive reviews.
Patient consultations are essential opportunities to develop a relationship with potential new customers. Try to schedule them for periods where they won’t cut into treatment appointment time—that way, you can use these typical “down” periods for your business to stimulate new traffic through consultations.
Growing your business requires promoting services strategically, understanding your ideal market, and staying flexible so you can seize opportunities as they arrive.
Download our exclusive report, “The Essential Guide to Promoting Your Aesthetic Services,” for expanded marketing insights and practice enhancement tips.
