Before-and-After images are becoming a common marketing element for medical aesthetics clinic websites and online review profiles. Consumers are expecting high-quality images free of editing that offer honest and clear depictions of what each medical aesthetic physician, clinic, or treatment is capable of achieving. To ensure your aesthetics clinic doesn’t fall behind, now is time to invest in the best camera and photography equipment for better Before-and-After photos and overall business success.
Get started today with our rundown of the pros and cons of lighting options and cameras for medical aesthetic clinics to improve the quality of your Before-and-After image galleries.
Choosing the right camera to purchase for your Before-and-After pictures can be a difficult task and a significant investment, making this one decision that shouldn’t be made lightly. The space you use to take Before-and-After images will be a factor, along with the camera’s capabilities. To help guide you through the options, here is a general overall of cameras:
Whatever camera you choose, it needs to be of good quality. Prospective patients are becoming ever more adept at spotting Photoshopped images, so taking the best picture possible and restricting editing to minor crops or lighting edits is essential.
Shadows can wreak havoc on otherwise top-quality photos, emphasizing folds or wrinkles or causing the illusion of a larger waistline. To eliminate pesky shadows, consider investing in two quality monolights, one set on either side of the patient, or an external camera flash to adequately reduce shadows on and behind the patient. As a standard rule of thumb, have the patient stand approximately 24 to 36 inches away from any backdrop or wall to further prevent shadows.
Avoid relying on built-in flashes or natural lighting. Built-in flashes are often too harsh and even if the patient is fully clothed, taking photographs near a window to catch natural light can be uncomfortable for them and the lighting won’t always be flattering. Depending on the time of day and weather, natural lighting may lead to overexposure, yellow tones, or even blue tones on the skin and inconsistent lighting between pre-treatment and post-treatment pictures. All this means more editing is required and you run the risk of prospective patients questioning the validity of your edited images. Opt instead for the dedicated lighting setup—it’s worth the money.
This isn’t an area to cut corners. Before-and-After images are an invaluable tool for your medical aesthetic clinic’s consultation process and marketing efforts. In fact, broken down by value per image, the overall setup will likely cost just pennies, so it’s best to invest the money today for business success tomorrow. Having said that, a realistic budget may be approximately $8,000–$13,000 for studio equipment, including hardware and software required to store and file images. Don’t forget that you’ll also want to invest in a cloud storage service or other secure storage solution for backing up your images outside of your network.
For more tips on how to improve your medical aesthetics business, contact a Venus Concept expert today to learn about the dedicated marketing support and practice enhancement programs we offer to our treatment providers.