Body contouring and fat reduction are two of the most sought-after treatments. According to the American Society of Plastic Surgeons’ 2018 Plastic Surgery Statistics Report, demand for liposuction and similar treatments increased five percent year-over-year. Further to that, the report notes that the number of minimally invasive treatments performed in the United States in 2018 outpaced surgical procedures across all demographics by a range of 250% to 1,275%. Complementary non-invasive aesthetic treatments that support patients’ body goals are expected to continue to grow in tandem with consumers’ demand for a healthy lifestyle. With these trends in mind, incorporating non-invasive lipolysis treatments into your aesthetics practice could boost future growth opportunities. Here’s how to get started.
While investing in a new device can be a nerve-wracking experience, warranty considerations included, understanding your clinic’s budget and how you plan to finance the purchase is the first step to narrowing your options. Having a limited budget doesn’t mean that you need to limit your options. Opting for a device with changeable applicators, for example, is one creative way to get more for your money, allowing your clinic to offer complementary treatments for optimal outcomes for just the cost of an additional applicator, rather than a whole new device. Furthermore, opting for a subscription-based payment plan (like the one Venus Concept offers) can help to keep regular costs in check with profits, offering predictable payments that work with your cash flow.
Another key factor to consider is device placement. Will all treatments be performed in one room or is it better to have a compact device that can be easily moved between rooms? The latter contributes to a flexible workflow enabling you to prioritize patient comfort. In other words, a compact device could benefit clinics who prefer the convenience of mobility within a smaller square footage. Also, when opting for a multi-treatment device, the extra space saved may be used to improve other aspects of your clinic’s offerings, such as increased room for patient comfort, a staff relaxation room to raise team morale, or a dedicated space for before-and-after photos to improve your marketing materials.
Obtaining the most innovative technology enables you to achieve optimal efficacy for each patient. Venus Bliss™, for instance, uses diode laser technology to target unwanted fat, and an (MP)2 applicator that synergistically combines Multi-Polar Radio Frequency (RF) and Pulsed Electro Magnetic Fields (PEMF) with VariPulse™ technology to tighten skin*, reduce circumference*, and target cellulite. Each of the four diode laser applicators may be activated individually and placed in various configurations on a belt for fully customizable treatment options. The VariPulse™ technology, integrated within the (MP)2 applicator, offers adjustable pulsed suction to facilitate a deep effect on adipose tissue. With VariPulse™, your clinic can better reach and maintain a therapeutically effective temperature faster while ensuring patient comfort. Understanding these details allows you to see how the addition of this device may benefit your clinic and offer the options you need to achieve each patient’s unique body aesthetic goals.
The last and final step, following your device purchase and staff training, is to introduce your new device to current and prospective patients. Launching an announcement utilizing your email marketing list or inviting patients, friends, and family to attend a launch event can help to create excitement and buzz surrounding your new service offerings. Further, designing creative marketing assets is essential across print and digital platforms to generate interest around your new services. In some cases, it may be easier to hire a team of professionals to help you execute a robust marketing strategy without cutting corners.
Finally, ensure all treatment providers are well-versed with the benefits of your new fat treatment system and are able to compellingly convey value to patients. For example, with its two treatment modalities, Venus Bliss™ offers the benefits of non-invasive lipolysis resulting in fat reduction as well as the smoothing effects of the (MP)2 applicator to achieve a more contoured appearance.
Interested in learning more about Venus Bliss™ and the benefits of a Venus Concept partnership? Contact an expert today!
* Temporary skin tightening and temporary circumferential reduction are approved indications in Canada.