Childbirth, for most women, used to be followed by an extended period of recuperation, when mothers were expected to stay home with their newborns. In contrast, today’s new moms are busy, active, and eager to get back to their regular lives. Because of social media, lots of women are back in front of the public eye within hours or days of having a baby. This adds to the already considerable pressure of returning to form after labor. Getting back in shape and rediscovering their pre-baby body is a number one priority for many.
The benefits of aesthetics after pregnancy are not merely superficial. Research has shown that dissatisfaction with their body image is a contributing factor to poor self-esteem and post-partum depression after giving birth. Your clinic can help patients who have just had a baby avoid these pitfalls by offering treatments to help with the common body changes that new moms are most concerned with. Read on to learn more about the popular post-pregnancy aesthetic treatments to offer at your practice.
Two of the most common post-pregnancy concerns among women are scars incurred after having a C-section and stretch marks. In America, C-sections are quite common—around 32% of pregnant women have them—and they leave a linear scar on the abdomen. While the scar will fade over time, it won’t disappear completely without aesthetic intervention. The same is true of the stretch marks that many women get when their body changes to accommodate a baby. Stretch marks, or striae alba, tend to show up around the abdomen, as well as on the thighs, breasts, buttocks, and lower back. Over 90% of women will see some stretch marks form during pregnancy.
Both of these concerns, as well as any other skin texture issues that arise during pregnancy, can be addressed with the Venus Viva skin resurfacing system. Featuring NanoFractional RF™ technology, Venus Viva™ MD is the first and only fractional RF system offering complete operator control of ablation, coagulation, and resurfacing for enhanced efficacy, all in one lightweight, tabletop device. Equipped with SmartScan™ technology, this device uses a unique algorithm and pattern selection technology that enables the provider to generate customized patterns for maximum flexibility and operator control. This eliminates the need for additional applicator tips, making treatment sessions faster and more convenient for busy moms.
For new mothers, shorter treatment sessions and treatments with little to no downtime are top of mind. When it comes to treating the skin laxity often associated with post-partum bodies, non-surgical skin tightening treatments tick both boxes.
Delivered by our Venus Legacy™ and Venus Versa™ platforms, powerful radio frequency technology tightens skin by stimulating fibroblasts, promoting angiogenesis, and inducing fibroblast proliferation, all resulting in improved collagen and elastin synthesis. The result is firmer, smoother skin, with results improving up to six months after the final treatment session.
Even for women who are close to their ideal weight after having a baby, stubborn pockets of fat in the abdomen, flanks, and hips can stick around for the long haul. Add to that the difficulty of finding time to return to a fitness routine, new moms can benefit from the boost that non-invasive body contouring treatments can provide.
Venus Versa™ and Venus Legacy™ work to break down fat cells around the abdomen area, resulting in noticeable circumferential reduction. The treatments target the midsection, reducing circumference from stubborn areas such as the abdomen and flanks, with no surgery or downtime. As well as addressing post-pregnancy needs, our non-invasive circumferential reduction systems allow you to target one of the largest demographics for medical aesthetic treatments—in a 2018 consumer survey conducted by the American Society for Dermatologic Surgery, body sculpting was one of the most popular procedures, with 57% of respondents saying they were considering getting one.
Taking care of a newborn is a full-time task, making it difficult for moms to control their diet, find time to exercise, and get back in shape. Additionally, post-pregnancy bodies are in a healing phase, so they can be slower to shed weight than they were before childbirth. Getting some help in the form of fat reduction treatments can make a return to form easier and stress-free for new moms.
Powered by diode laser technology, the Venus Bliss™ non-invasive lipolysis machine reduces fat from target areas comfortably and effectively. The device comes equipped with an (MP)2 applicator that combines Multi-Polar Radio Frequency and Pulsed Electro Magnetic Fields with advanced VariPulse™ technology to tighten skin, further reduce circumference, and reduce cellulite for a smoother, more contoured appearance. Already popular, our Venus Bliss™ treatments now have an incredible ambassador in Venus Williams, whose down-to-earth approach to beauty appeals to a broad spectrum of clients.
Whether you’re interested in adding these treatments to your clinic for your post-pregnancy patients, or your patients in general, we’re here to help you expand your offerings for the success of your practice. Speak to one of our experts one-on-one to get started today.