How to Use Clinical Data to Market to Your Aesthetic Patients

Clinical data is a critical component in the area of health sciences. Such data is typically collected to review the advantages and disadvantages of commonly used treatments. This data can be obtained using surveys or clinical trials. Clinical data can include various types of information such as historical trends, treatment success rates, other trial data, as well as summary documents. Treatment providers in the medical aesthetics industry can leverage these data sets in order to market their offerings more accurately. Keep reading to learn the importance of clinical data in the world of medical aesthetics, and how such data can be used to market to your patients.

The Importance of Clinical Data

First of all, clinical data sets allow you to understand the needs of your patients, giving you an idea of which treatments clients prefer so that you can spend your time marketing them for the highest rate of success. Secondly, this data can be highly persuasive if it is presented in the right format. Used effectively, it can inform your patients about your services and why they’re a good option to help them reach their aesthetic goals.

The data relevant to the treatments and services you offer is easy and affordable to access; however, it won’t do you much good unless you can communicate it to your clients properly.

How to Communicate Your Findings Effectively

To make the most of data findings, it’s important not just to make them easy to understand, but also to establish a connection between those finding and the services offered by your clinic. To do this, there are several techniques to incorporate into your data presentation strategy. Here are some ways through which you can communicate data to your patients more effectively.

Make Use of Graphics

Visually attractive graphics could help your patients build a strong understanding of the potential benefits of the treatment procedure and how it could make a difference in their lives. Bite-sized graphics are a great way to convince your patients because they convey complicated information at a glance, in a visual way that is easy to understand. Instead of presenting complex data sets, it is a better strategy to make use of charts, graphs, and infographics that highlight how aesthetic treatments have been shown to address your client’s specific concerns.

Weave a Compelling Storyline

When presented to prospective clients, treatment data needs to be simplified and relatable. Your patients need to feel that you understand their problems and have what it takes to help them. To do this, always relate data findings back to their individual aesthetic goals. Emphasize the key characteristics of your treatment procedure and why it is better than what is provided by your competitors. Address any safety concerns you think they might have, the possible side effects, as well as the expected results and benefits.

Focus on One Finding at a Time

Many clinics make the mistake of convoluting the data they gather. Simplification is key. The best strategy is to focus on one finding at a time, and use it as a tool to inform your client about what treatment will most benefit them. This will help to clarify your patients’ aesthetic goals and give them meaningful research findings that encourages them to purchase a treatment with the confidence that they will experience the same success that the data indicates. Delivering the results they are looking for, backed up by data findings, will go a long way toward securing the loyal client relationships that a successful clinic is based on. 

How Your Aesthetic Device Manufacturer Can Help

When considering new medical aesthetic systems, look for a device partner that provides state-of-art equipment with built-in IoT (Internet of Things) capabilities. If you’re unfamiliar with IoT, think of it as interconnected things/devices that talk to one another enabling them to collect and exchange data. IoT technology will provide your clinic with the latest in data collection services to enhance business operations allowing you to optimize your practices and improve treatment efficiency—a seamless connection between management and clinical performance. On the management side, IoT can provide helpful data on your staff’s activity and device performance. For practitioners, can keep track of their patients’ treatment data and protocols. 

Conclusion 

To sum up, clinics can leverage treatment data to inform clients and increase sales, but only if that data is communicated effectively. To do this, you need to present your key findings in a visually attractive manner, establish a connection to the services you offer, and relate data back to how it can help clients reach their aesthetic goals. Using research-based tools is vital to any clinic committed to upholding a professional reputation, which in turn ensures that your clinic will continue to attract and retain clients. Are you interested in learning more about the integrated IoT technology found in our medical aesthetic devices that can help you better market to your patients? Contact an expert today using the button below.