The arrival of summer usually brings with it another popular season—wedding season. While it might seem early to start promoting for it, remember that the planning process usually begins months in advance. Plus, a full treatment program with multiple sessions can take a while to get through, depending on the treatment. So, now is, in fact, the perfect time to start prepping your practice for wedding season. Here are a few ways to work “the big day” into your marketing efforts.
The Power of Promotional Packages
Consider offering limited-time promotions on treatment packages that are designed and branded for blushing brides, grooms, parents, bridal parties, or even just guests. In addition to showcasing the promotion around waiting areas and in treatment rooms, also be sure to update the services and promotion pages on your website.
Give Yourself a Social Media Boost
To help garner interest, share regular wedding-themed posts on your social media channels. They can be as simple as an image with some information on how Venus Concept treatments can help patients get the results they’re looking for. Mix it up with interesting blogs, tips, or videos that can help your readers prepare for the big day.
Update Your Website Homepage
The first thing people will see when they visit your website is the homepage, so it’s the best place to update with seasonally relevant content. Consider adding a banner with an image and simple copy that will catch people’s attention.
Prep Your Reception Desk
Whether it’s to check in, schedule their next appointment, or get more information, the reception desk is the one spot in the office that all your patients will stop at some point during their visit. That makes it an ideal location for your wedding day marketing assets. Print an ad and display on the desk where it’s easy to see, or have a pile of small postcard brochures that speak to how Venus Concept treatments are perfectly suited for wedding season prep.
To help you get the ball rolling for wedding season, we’ve developed a collection of new themed ads, both for print and digital use, that are tailored to each Venus Concept treatment. The ads are now available in the Download Center and are ready to start using right away. Post or print them as is, or use them as inspiration for creating your own unique marketing assets. Either way, we’ve got your covered! Click here to see the new wedding-themed collection to see the new wedding-themed collection.
