With non-invasive body treatments on the rise, learn the best ways to manage patient expectations and achieve the highest level of satisfaction in body contouring patients.
07 July 2021
Venus Concept is a leader in the global medical and aesthetic device market, pairing best-in-class technology with the first and only true subscription model in the industry.
Childbirth, for most women, used to be followed by an extended period of recuperation, when mothers were expected to stay home with their newborns. In contrast, today’s new moms are busy, active, and eager to get back to their regular lives. Because of social media, lots of women are back in front of the public eye within hours or days of having a baby. This adds to the already considerable pressure of returning to form after labor. Getting back in shape and rediscovering their pre-baby body is a number one priority for many.
The benefits of aesthetics after pregnancy are not merely superficial. Research has shown that dissatisfaction with their body image is a contributing factor to poor self-esteem and post-partum depression after giving birth. Your clinic can help patients who have just had a baby avoid these pitfalls by offering treatments to help with the common body changes that new moms are most concerned with. Read on to learn more about the popular post-pregnancy aesthetic treatments to offer at your practice.
Two of the most common post-pregnancy concerns among women are scars incurred after having a C-section and stretch marks. In America, C-sections are quite common—around 32% of pregnant women have them—and they leave a linear scar on the abdomen. While the scar will fade over time, it won’t disappear completely without aesthetic intervention. The same is true of the stretch marks that many women get when their body changes to accommodate a baby. Stretch marks, or striae alba, tend to show up around the abdomen, as well as on the thighs, breasts, buttocks, and lower back. Over 90% of women will see some stretch marks form during pregnancy.
Both of these concerns, as well as any other skin texture issues that arise during pregnancy, can be addressed with the Venus Viva skin resurfacing system. Featuring NanoFractional RF™ technology, Venus Viva™ MD is the first and only fractional RF system offering complete operator control of ablation, coagulation, and resurfacing for enhanced efficacy, all in one lightweight, tabletop device. Equipped with SmartScan™ technology, this device uses a unique algorithm and pattern selection technology that enables the provider to generate customized patterns for maximum flexibility and operator control. This eliminates the need for additional applicator tips, making treatment sessions faster and more convenient for busy moms.
For new mothers, shorter treatment sessions and treatments with little to no downtime are top of mind. When it comes to treating the skin laxity often associated with post-partum bodies, non-surgical skin tightening treatments tick both boxes.
Delivered by our Venus Legacy™ and Venus Versa™ platforms, powerful radio frequency technology tightens skin by stimulating fibroblasts, promoting angiogenesis, and inducing fibroblast proliferation, all resulting in improved collagen and elastin synthesis. The result is firmer, smoother skin, with results improving up to six months after the final treatment session.
Even for women who are close to their ideal weight after having a baby, stubborn pockets of fat in the abdomen, flanks, and hips can stick around for the long haul. Add to that the difficulty of finding time to return to a fitness routine, new moms can benefit from the boost that non-invasive body contouring treatments can provide.
Venus Versa™ and Venus Legacy™ work to break down fat cells around the abdomen area, resulting in noticeable circumferential reduction. The treatments target the midsection, reducing circumference from stubborn areas such as the abdomen and flanks, with no surgery or downtime. As well as addressing post-pregnancy needs, our non-invasive circumferential reduction systems allow you to target one of the largest demographics for medical aesthetic treatments—in a 2018 consumer survey conducted by the American Society for Dermatologic Surgery, body sculpting was one of the most popular procedures, with 57% of respondents saying they were considering getting one.
Taking care of a newborn is a full-time task, making it difficult for moms to control their diet, find time to exercise, and get back in shape. Additionally, post-pregnancy bodies are in a healing phase, so they can be slower to shed weight than they were before childbirth. Getting some help in the form of fat reduction treatments can make a return to form easier and stress-free for new moms.
Powered by diode laser technology, the Venus Bliss™ non-invasive lipolysis machine reduces fat from target areas comfortably and effectively. The device comes equipped with an (MP)2 applicator that combines Multi-Polar Radio Frequency and Pulsed Electro Magnetic Fields with advanced VariPulse™ technology to tighten skin, further reduce circumference, and reduce cellulite for a smoother, more contoured appearance. Already popular, our Venus Bliss™ treatments now have an incredible ambassador in Venus Williams, whose down-to-earth approach to beauty appeals to a broad spectrum of clients.
Whether you’re interested in adding these treatments to your clinic for your post-pregnancy patients, or your patients in general, we’re here to help you expand your offerings for the success of your practice. Speak to one of our experts one-on-one to get started today.
REGULATORY CLEARANCES [ More ]
Venus Versa™ has CE Mark as a multi-application device intended to be used in aesthetic and cosmetic procedures. The SR515 and SR580 applicators have CE Mark for the treatment of benign pigmented epidermal and cutaneous lesions and treatment of benign cutaneous vascular lesions. The HR650/HR650XL and HR690/HR690XL applicators have CE Mark for the removal of unwanted hair and to effect stable long-term or permanent hair reduction for Fitzpatrick skin types I-IV. The AC Dual applicator has CE Mark for the treatment of acne vulgaris. The DiamondPolar™ applicator has CE Mark for non-invasive treatment of moderate to severe facial wrinkles and rhytides in Fitzpatrick skin types I-IV. The OctiPolar™ applicators on the Venus Versa™ system has CE Mark for temporary body contouring via skin tightening, circumferential reduction, and cellulite reduction. The NanoFractional RF™ (Viva) applicator has CE Mark for dermatological procedures requiring ablation and resurfacing of the skin.
Venus Bliss™ has CE Mark as a non-invasive medical aesthetic device enabling a comprehensive approach leading to body contouring, addressing fat reduction, skin tightening, circumference reduction, and cellulite reduction.
NeoGraft® has CE Mark with indication for use in suction-assisted follicular extraction and re-implantation. It is an auto-graft system and can be used on both male and female patients.
Venus Legacy™ has CE Mark for the increase of skin tightening, temporary circumferential reduction, cellulite reduction, and wrinkle reduction.
Venus Velocity™ has CE Mark for treatment of hirsutism (hair removal), permanent hair reduction (defined as the long-term stable reduction in the number of hairs re-growing when measured at 6, 9, and 12 months after the completion of a treatment regimen), and the treatment of pseudofolliculitis barbae for all Fitzpatrick skin types.
Venus Viva™ has CE Mark for the use in dermatological procedures requiring ablation and resurfacing of the skin, and the treatment of moderate to severe facial wrinkles and rhytides in Fitzpatrick skin types I-IV with the DiamondPolar™ applicator.
Venus Epileve™ has CE Mark for hair removal, permanent hair reduction (defined as the long-term stable reduction in the number of hairs re-growing when measured at 6, 9 and 12 months after the completion of a treatment regimen), and the treatment of pseudofolliculitis barbae for all Fitzpatrick skin types. Venus Epileve™ is also CE-Marked for hirsutism.
Venus Freeze Plus™ has CE Mark for treatment of moderate to severe facial wrinkles and rhytides using the DiamondPolar™ applicator, and CE Mark for the treatment of cellulite reduction, increase of skin tightening, and temporary circumferential reduction on the OctiPolar™ applicator.
Venus Concept is the exclusive distributor for Venus Glow™.
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