Venus Concept is a leader in the global medical and aesthetic device market, pairing best-in-class technology with the first and only true subscription model in the industry.
The benefits of collagen are so well known that this complex of amino acids, our body’s most abundant protein, has become a household name. A veritable fountain of youth, collagen’s essential role in our youthfulness, vitality, and appearance has made it a sought-after ingredient in beauty products, aesthetic treatments, and most recently, in supplements. The idea that ingesting collagen in powder or pill form will keep us looking forever young is a nice one, but as anyone in the medical aesthetic industry knows, it’s not that simple. Read on to learn more about collagen, the collagen supplement trend, and how to position aesthetic treatments for clients who want to boost their collagen levels in pursuit of their aesthetic goals.
One way to look at collagen is as the glue that holds the body together. Collagen is the body's most plentifulprotein, accounting for approximately 30% of the proteins within the body. It’s made up of different amino acids, specifically Glycine, Proline, Hydroxyproline, and Arginine. It provides structure to skin, bones, tendons, fibrous cartilage, connective tissue, and teeth. It also supports the cartilage in our joints, as well as muscles, organs, and arteries. It plays a key role in how our tissues grow, mature, and age. Collagen is especially important to our skin, where it can be found in each layer contributing to cell repair, wound healing, structural support, nutrient uptake, and filtering out toxins.
Decreased collagen in the body tends to manifest through our physical appearance in the following ways:
Our bodies produce collagen throughout our lifetimes. This is done through a process of combining the nutrients from eating protein-rich foods, like beef, chicken, fish, beans, eggs, and dairy into amino acids. The process also requires vitamin C, which we absorb from citrus fruits, red and green peppers, tomatoes, broccoli, and greens. Collagen production also depends on the mineral zinc and copper, which we get from eating meats, shellfish, nuts, whole grains, and beans. Basically, our body’s natural production of collagen requires a healthy, balanced diet. As we age, however, your body may no longer absorb nutrients as well or synthesize them as efficiently. That’s when it makes sense to turn to other sources of collagen.
Collagen supplements are on the market in various forms, primarily in pills and in powder form, which can be mixed into food or drink and ingested. Some studies show that taking collagen supplements can improve skin elasticity, wrinkles and fine lines, and other signs of aging. The supplements are also marketed as a way to support cartilage, and thereby relieve joint, back, and knee pain. However, these promises come with a caveat.
Since the supplements only recently came to market, there are relatively few studies that promise their effectiveness. Moreover, when it comes to supplements, which aren’t held to the same rigorous process of testing and quality control as prescription pharmaceuticals, it’s best to be cautious: In a recent test of 14 popular collagen supplements by a consumer supplement testing company, while all products contained the levels of collagen indicated on the bottles, one also contained high levels of cadmium, a toxic heavy metal.
While quality control is still in question and the jury is still out on whether collagen supplements have any real benefits, you should advise your clients that there are aesthetic treatments that will increase their collagen levels safely and effectively.
Unlike supplements, the science behind medical aesthetics is sound, proven, and effective. Wrinkle reduction treatments address one of the most common client concerns that are directly linked to collagen depletion - aging. Many of Venus Concept devices can deliver these treatments and more, for a powerful addition to your clinic offerings.
The wrinkle reduction treatment works by our proprietary (MP)2 technology, combining the proven efficacy of Multi-Polar Radio Frequency with Pulsed Electro Magnetic Fields. Multi-Polar Radio Frequency allows for homogeneous energy delivery and can help with a quick and safe increase to therapeutic temperature. Whereas Pulsed Electro Magnetic Fields (PEMF) is a non-thermal technology emitted through the applicator’s electrodes. This technology promotes angiogenesis and triggers regenerative processes in the skin. The effects of the thermal and non-thermal technologies form a synergistic combination that leads to tightening, followed by neocollagenesis. RF heats and directly stimulates fibroblasts, while PEMF is known to promote angiogenesis and induce fibroblast proliferation through the release of the growth factor FGF-2, resulting in increased collagen synthesis. Stimulating the production of collagen and elastin fibers in the skin.
The wrinkle reduction treatment is available through our DiamondPolar™ applicator that is present on our Venus Legacy™, Venus Versa™, and Venus Freeze Plus™.
Contact us today to enhance your practice with the industry’s best medical aesthetic devices:
REGULATORY CLEARANCES [ More ]
Venus Versa™ has CE Mark as a multi-application device intended to be used in aesthetic and cosmetic procedures. The SR515 and SR580 applicators have CE Mark for the treatment of benign pigmented epidermal and cutaneous lesions and treatment of benign cutaneous vascular lesions. The HR650/HR650XL and HR690/HR690XL applicators have CE Mark for the removal of unwanted hair and to effect stable long-term or permanent hair reduction for Fitzpatrick skin types I-IV. The AC Dual applicator has CE Mark for the treatment of acne vulgaris. The DiamondPolar™ applicator has CE Mark for non-invasive treatment of moderate to severe facial wrinkles and rhytides in Fitzpatrick skin types I-IV. The OctiPolar™ applicators on the Venus Versa™ system has CE Mark for temporary body contouring via skin tightening, circumferential reduction, and cellulite reduction. The NanoFractional RF™ (Viva) applicator has CE Mark for dermatological procedures requiring ablation and resurfacing of the skin.
Venus Bliss™ has CE Mark as a non-invasive medical aesthetic device enabling a comprehensive approach leading to body contouring, addressing fat reduction, skin tightening, circumference reduction, and cellulite reduction.
NeoGraft® has CE Mark with indication for use in suction-assisted follicular extraction and re-implantation. It is an auto-graft system and can be used on both male and female patients.
Venus Legacy™ has CE Mark for the increase of skin tightening, temporary circumferential reduction, cellulite reduction, and wrinkle reduction.
Venus Velocity™ has CE Mark for treatment of hirsutism (hair removal), permanent hair reduction (defined as the long-term stable reduction in the number of hairs re-growing when measured at 6, 9, and 12 months after the completion of a treatment regimen), and the treatment of pseudofolliculitis barbae for all Fitzpatrick skin types.
Venus Viva™ has CE Mark for the use in dermatological procedures requiring ablation and resurfacing of the skin, and the treatment of moderate to severe facial wrinkles and rhytides in Fitzpatrick skin types I-IV with the DiamondPolar™ applicator.
Venus Epileve™ has CE Mark for hair removal, permanent hair reduction (defined as the long-term stable reduction in the number of hairs re-growing when measured at 6, 9 and 12 months after the completion of a treatment regimen), and the treatment of pseudofolliculitis barbae for all Fitzpatrick skin types. Venus Epileve™ is also CE-Marked for hirsutism.
Venus Freeze Plus™ has CE Mark for treatment of moderate to severe facial wrinkles and rhytides using the DiamondPolar™ applicator, and CE Mark for the treatment of cellulite reduction, increase of skin tightening, and temporary circumferential reduction on the OctiPolar™ applicator.
Venus Concept is the exclusive distributor for Venus Glow™.
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