The types of services your clinic or spa offers will depend on a variety of factors, including the size of your facility, your clients, and your goals. However, laser hair removal is considered a must-have treatment for any aesthetic provider, particularly as client demand for it has remained high since it was developed.
Laser hair removal is one of the top five requested non-surgical, minimally invasive cosmetic procedures. The treatment is considered an aesthetic staple with steadily increasing market demand. A syndicated research report published by Grand View Research estimates that the global laser hair removal market boasted a total market value of about $587.56 million in 2018 with an expected average compound annual growth rate of 15.9% to 2026. As a result, there are more providers offering laser hair removal, although fees for the service tend to be lower than for other procedures.
Fortunately, you can use laser hair removal to both attract new clients to your facility and help increase your bottom line. Here’s a closer look at how to do so.
How to Market Laser Hair Removal
Thanks to advances in technology and an increase in the number of providers, laser hair removal is less expensive than ever and is well worth offering at your facility. Consider these strategies as ways to make the most of it:
- Treat it as a loss leader – While your profits from hair removal may be minimal, keep in mind that getting people into your facility is the top priority. Once they are there, your staff can introduce clients to other higher-margin aesthetic treatments.
- Offer a try-out price – Advertise a low price to treat one area of the body, and you’ll attract new cost-conscious clients who may be willing to purchase additional treatments after they see the results.
- Use seasonal promotions – While demand for laser hair removal may be consistent year round, seasonal tie-ins such as the approach of summer or spring break can be an effective way to promote the procedure.
- Highlight what makes your facility stand out – Play up the depth of your clinicians’ experience, your technologically advanced treatment methods, your overall approach to treatment—all the factors that could make clients choose you over another provider.
- Focus on building relationships with your clients – The most challenging aspect of attracting clients is getting them through the door. By developing warm, authentic relationships with the people you treat, you’ll enhance the likelihood that they not only purchase additional services from you, but also recommend your spa to others.
Choose the Appropriate Hair Removal Equipment
Having the latest technology to perform laser hair removal can not only help you attract new clients but provide the highest quality care as well. Venus Concept offers two hair removal devices that are powered by diode laser technology and enhanced with advanced safety and cooling features for client safety and comfort. Both Venus Velocity™ and Venus Epileve™ are designed to help you deliver effective, fast hair removal treatments that benefit patients and providers alike.
The Venus Epileve™ is a tabletop hair removal system that is competitively priced, has a comprehensive warranty, IoT capability, and no disposables. This easy-to-use diode laser device enables high efficacy and safety for all skin types, and a positive ROI for growing aesthetic practices. Along with a footswitch and an ergonomic applicator, the device has built-in parameters and an auditory guidance system that standardizes the delivery of treatment by signaling you when to move. This enables results that are consistent and predictable.
The Venus Velocity™ includes additional features to offer a higher return to owners, including a comprehensive warranty, affordable pricing, IoT capability, and no disposables, available with a unique revenue share program to help you grow your business. The device offers two modes of operation: PULSE mode, which delivers higher energy to tissue at a lower repetition rate, resulting in higher clinical efficacy, and SLIDE mode. In this mode, the applicator is moved over the treatment area in smooth, continuous motions repetitively delivering short pulses for efficient treatments. Venus Velocity™ provides treatments that are fast, comfortable, and safe for all skin types, along with gold standard safety and efficacy.
Our Venus Velocity™ Revenue Share Program
With Venus Concept’s Revenue Share Program, you can increase your revenue potential with our Venus Velocity™ device while keeping device costs in check. The IoT smart technology on the device tracks usage, compiles data, and produces a monthly invoice based on usage. You only pay for what you use—there are no long-term contracts or hidden fees to worry about, and your device is covered by warranty for as long as you use it.
Laser hair removal may not offer the highest profit margin, but a large number of your clients will be interested in this procedure. By keeping that in mind, creatively marketing this service, and focusing on building relationships with the new clients it attracts, you can make laser hair removal a cornerstone of a profitable, growing aesthetics practice.
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