Everyone wants to look their best for their loved ones on Valentine’s Day. That’s why this romantic holiday has always been a popular time for aesthetic treatments. For your aesthetic practice or med spa, February 14th is an opportunity to boost sales during what can be one of the slowest months for revenue. Men and women of all ages fall under the spell of Valentine’s Day. It’s a time for romance, and you’re never more ready for romance than when you have confidence in your appearance. It’s also a special occasion, especially since Valentine’s is one of the most popular days for proposals of marriage. Help your clients do Valentine’s Day right this year by marketing your services and offering the top treatments for this holiday.
Marketing Strategies for Valentine’s Day
Here are five powerful ways you can market your services this Valentine’s Day:
- Ramp up your V-Day marketing by upping your online ad spend and tailoring your messaging to focus on the special occasion. Digital assets designed for Valentine’s Day with recognizable symbols like hearts, roses, and Cupid’s arrows will catch the attention of clients looking to splurge for the holiday.
- Put together lux spa packages. Since the pandemic, gifting behavior for Valentine’s Day has shifted. Instead of physical gifts, people are seeking ways to gift experiences. Therefore, consider the full experience when packaging your services, grouping treatments and spa services that can fill a whole day.
- Focus on couples. Consider how you can tweak your spa offerings to appeal to men as much as women. Marketing to men is good practice year-round, as this demographic is growing for aesthetics. For Valentine’s Day, you can offer packages or deals for couples and up the romance factor with chocolate, champagne, or flowers.
- But don’t forget singles! Galentine’s Day, while not an official holiday, is a popular way for women to get together and make themselves feel special. Group packages and discounts for clients who bring their BFF's along might be just the ticket to boost your sales this February 13th.
- A gift certificate is a gift that keeps on giving. If your clients can’t make it to a treatment to get ready for the big day, or they want to give their loved one a treatment but don’t know which one, make sure you have gift cards on hand. This is also a great way to prolong the sales boost from Valentine’s Day into the months ahead.
Top Treatments to Promote for Valentine’s Day
Hair Removal
With its focus on the sensual, Valentine’s Day is the perfect time to get a hair removal treatment. Smooth, stubble-free skin has never been more in vogue, and the treatment technology is now better than ever. Depending on your client’s needs, Venus Concept offers two technologies—diode laser and intense pulsed light—for permanent hair removal. Delivered via our Venus Velocity™, Venus Epileve™, and Venus Versa™ devices, your patient can look forward to a future free from shaving, waxing, and plucking.
TriBella™
For last-minute oomph before date night, combo treatments deliver great results in no time. With TriBella™, your clients can experience all the benefits of an aesthetic treatment and still be ready for Valentine’s Day. Combining our three most popular treatments into one—a photorejuvenation, anti-aging wrinkle reduction, and skin resurfacing—TriBella™ is delivered via Venus Versa™, a multi-use device in one portable platform.
Fat Reduction & Body Contouring
For your clients who want to be in their best shape for Valentine’s Day, fat reduction and body contouring treatments offer visible results in as little as one session and no downtime. Powered by diode laser technology, the Venus Bliss™ non-invasive lipolysis machine reduces fat from target areas comfortably and effectively for a slimmer physique in time for that special occasion. Our Venus Versa™ and Venus Legacy™ devices are the most advanced on the market for body slimming and contouring, addressing cellulite reduction, skin tightening, and wrinkle reduction with lasting results.
Facial Treatments
For Valentine’s Day, your clients will want to look their best for their partner, or maybe show themselves a little extra love. Wrinkle reduction treatments and skin tightening treatments can bring back that youthful glow and help their natural beauty shine through. For clients of any age, Venus Glow™ facial renewal treatments revive skin for a refreshed, radiant complexion.
Get your clinic ready for Valentine’s Day now by speaking to one of our experts today. We’re here with the marketing help, business support, and state-of-the-art device technology you need to make your clinic a success.
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